The Baby Einstein Company

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1st Logo
(January 31, 1997)

Logo: Just the words "baby einstein" next to a drawing of a boy's head.

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare; seen only on Baby Einstein.

Editor’s Note: None.

2nd Logo
(February 1, 1998-November 21, 2007, 2010)

The Baby Einstein Company (2006)Nickname: "The Rolling Caterpillar"

Logo: On a white background, we see a colorful caterpillar sliding in on wheels. He looks at the camera for a few seconds and blinks,. The first time he blinks, the logo appers. The camera pulls out revealing the logo:


shadowed, the text "Great minds start little" flies in the corner and then flies offscreen.

  • Beginning with Numbers Nursery, the words "Great minds start little" don't appear.
  • An in-credit version appeared on Little Einsteins on Disney Junior and a print of Baby Mozart from 2003.
  • On the Baby Einstein Discovery Kits, this logo is shown, but with the new Baby Einstein logo.

: This logo was based on a scene from Baby Einstein featuring a toy caterpillar.

FX/SFX: CGI animation produced by Stephen Rozmiarek.

Music/Sounds: A calm, soothing woodwind/chime theme, and a winking noise, followed by Julie Aigner Clark saying "For more information on our developmental products for babies - and toddlers, visit Enjoy the show."

Music/Sounds Variant: Sometimes, there is no voice-over.

Availability: Seen on most Baby Einstein videos starting with "Baby Mozart" and ending with "Lullaby Time", which has the next logo instead. Also appears on a Baby Einstein sales tape from 2002. Don't expect to see this on post-2007 prints of these videos either; they have the next logo instead. The "Baby Santa" variant is super rare and is only seen on Artisan Entertainment prints. This also appeared on the Baby Einstein discovery kits, but with the new Baby Einstein logo instead.

Editor’s Note: None.

3rd Logo
(November 23, 2007-November 23, 2010)

The Baby Einstein Company (2007)Nickname: "The Rolling Caterpillar II"

Logo: Same as the 1st logo, except it is re-created in better CGI and the logo is now in a box with the Disney logo in.

Later Variant: Since 2013, the logo is seen without the Disney logo, due to the fact that Disney sold Baby Einstein to Kids ll, Inc.

FX/SFX: Same as the 2nd logo.

Music/Sounds: Same as the 2nd logo.

Music/Sounds Variant: Same as the 2nd logo.

Availability: Seen on most Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits.

Editor’s Note: None.