Regal Entertainment

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Not to be confused with the Filipino movie studio of the same name.

Logo descriptions by
ryanasaurus0077, kidinbed, TheFreakyFreak and GoAnimateFan199Pro
Video captures courtesy of Mojo Noah, XenonExplosion, theTVzone and Regal Cinemas

Background: Regal Entertainment Group is a major cinema chain. Founded in 1989 as Regal Cinemas, within years they would become the owners of Edwards Theaters and United Artists Theaters. Regal, and rival AMC Theatres, were owners of the joint venture Open Road Films from its founding in 2011, up to 2017. Since December 2017, Regal is currently owned by London-based Cineworld Group,
after they purchased Regal for $3.6 billion. This created the world's second largest cinema group.

Policy Trailers

1st Opening
2004, 2010-2018)

Nicknames: "The Rollercoaster", "Regal Rollercoaster", "Ride to the Movies"

Opening: The opening starts with a futuristic rollercoaster car interior. A curved dashboard scrolls to the bottom of the screen, and as the Regal Theatre policy is shown on the dashboard in red, the camera goes up a ramp (passing by machinery, signage and a large trashcan) on a track of filmstrip. The dashboard moves off screen as the camera speeds up, goes through a filmreel, passes by various concessions, including Milk Duds, Reese's cups, sodas [the labels ranged: Pepsi (1990-2002) or Coca-Cola (2002-2004, 2010-2015)], Twizzlers, and popcorn popping. The coaster enters a futuristic hall. The doors open, and we cut to outside the futuristic location as the rollercoaster car zooms by. Then the Regal logo moves in from the left of the screen to its usual position. FEATURE PRESENTATION fades in below, in blue, and a sparkle forms on the edge of the crown.

Trivia: This opening was designed by visual effects designer John McLaughlin (no affiliation with the John McLaughlin Group series), who has previously worked for LucasArts and DreamWorks. He passed away young on May 24, 2016 at the age of 46.

  • From 1995-1998, the Pepsi logo was the 1991 version (white background, stripe with Pepsi logo). In 1998, the "Project Blue" logo replaced it.
  • Another version used during the Regal Cinemas era had Coca-Cola cups in place of Pepsi, used in theaters Regal bought out that still had Coca-Cola contracts in place.
  • From 2002 to 2004, the dashboard is straight instead of curved with more details (including a handle that automatically moves), the concessions are different (e.g. the Pepsi references are replaced with Coke references, and the Reese's are replaced with Raisinets), the rollercoaster was given a sleeker look with small spinning fans on the bottom, the Regal logo is changed from Regal Cinemas to its current form (Regal Entertainment Group), the final note of the music is different (two notes, the Regal sounder), and FEATURE PRESENTATION is wiped in from the center with sparkling effects.
  • When this opening was resurrected in 2010, the opening was redesigned again, this time in up-to-date CGI. Everything seen in the trailer is now far more detailed, with an ad for the Regal Crown Club appearing on the dashboard when the rollercoaster starts up. The rollercoaster's track is now a light-blue, still shaped like a filmstrip but with embedded circuitry (presumably because of the switchover to digital film). Before going through the filmreel, instead of concessions, Regal ads show up about private screening and birthday rooms. After that, new concessions are seen (Cookie Dough Bites, M&M's, and Sour Patch). The area where bare girders were before now have a billboard for Sprint. The rollercoaster itself now resembles more of a monorail/maglev style vehicle, and the Regal logo is far shinier, with the "FEATURE PRESENTATION" now in smaller text and separated from the logo by a large line.
  • In 2013, Geico ads were placed on the rollercoaster car, and replaced the Sprint ad. Also, the Twizzlers concession was replaced with a "Find us on Facebook/Join the Conversation on Twitter" ad, and the M&Ms have been replaced with Nestle's Crunch.
  • In 2014, a Regal icon now appears in place of the Geico ad.
  • For 3D movies (except before IMAX presentations), the opening appears in 3D.
  • There is a variant where "Sony Digital Cinema 4K" appears in place of "Feature Presentation". This is shown in 4K auditoriums.
  • There is a short version used as of 2015. This version cuts to the logo positioning itself, however only "REGAL" is seen next to the emblem. "FEATURE PRESENTATION" is also in white. For this version, we hear the end of the music from the 4th logo.
  • There is also a version without "FEATURE PRESENTATION".

FX/SFX: The whole thing, which looks like a rollercoaster ride from the 1st person. It's all done in breathtaking CGI. The 2010 revamp is even more mind-blowing.

Music/Sounds: A futuristic rock-like orchestration which is kinda fast-paced to match the opening's roller coaster theme. At one point, there's a loud popcorn pop sound. Before the rollercoaster, a female voice says: "Welcome to Regal Cinemas." (before 2002)/"Welcome to Regal Entertainment." (after 2002). "Refreshments are available in the lobby. And please, keep our theatre clean by disposing of trash in the specified containers. And remember: gift certificates are available for any special occasion. Enjoy the show!"

Availability: The original version is extinct, as it was only shown in Regal theaters during the time. The short version is also extinct, and appeared appear after the previews, before the movie starts.

Editor's Note: This trailer is a favorite of many, thanks to the fantastic CGI.

2nd Opening

Opening: TBA


Music/Sounds: A repetition of the D and G guitar chords, with an announcer saying "Welcome to Regal Entertainment theatres. Please silence your cell phones. (Get rewarded with the Regal Entertainment platinum MasterCard.) Beverages provided by Coca-Cola. Refreshments are available in the lobby. Help us keep our theatres clean by disposing of trash in the specified containers. Regal Entertainment gift cards are available at our box office. Your feature presentation will begin after the following previews."

Availability: Extinct. Used to appear before some 3D movies (most auditoriums, including all 35mm auditoriums, later using the 3nd opening, and still others don't use a standard policy trailer at all, only using the Sprint cell phone policy trailer) and back-to-back with the 1st opening, if at all.

Editor's Note: None

3rd Opening

Nicknames: "The Rollercoaster II", "Regal Rollercoaster II", "Another Ride to the Movies"

: In a futuristic-looking tunnel with a hi-tech rollercoaster, a "No Smoking" sign and Regal logos around the right wall and the door, we see a blue electronic grid saying "Welcome to Regal". On the left wall, a message appears saying "Dispose of Trash". The entrance opens to reveal a space-like background above the clouds. 2 rocket propellers bring up messages saying:




Then, the rollercoaster's grid writes another message saying:


The rocket propeller messages start to write:




The camera then speeds up and we ride down to reveal a skyline. Billboards start to reveal concession covers (Sour Patch Kids, Nestle's Buncha Crunch, Nestle's Raisinets, Sour Patch). Right above the Sour Patch billboard, a Geico ad appears. We pan up to see the Regal Crown Club logo, with "Get Free Rewards!" below it. Suddenly, the environment becomes a Grand Canyon-like area. The rollercoaster grid writes "Gift Cards Available", and we pan down to see 2 Coca-Cola containers, the left one containing the Coca-Cola "Smiley Face" logo, and the right one containing the Regal logo. We then go through a tunnel, causing the environment to change to what looks like a purple alien planet. Suddenly, a piece of popcorn pops, causing other invisible popcorn kernels to pop and fill the screen. We go through the popcorn and stop at the cinema in a first-person view, with the track being in the middle and the seats being on the sides. Curtains unveil, and the Regal logo forms. It pans to the left to let the company name and the text "Please Enjoy These Coming Attractions" appear. The logo shines.

  • Sometimes, the Regal logo and the text is replaced by a promotion on the screen for something Regal related, such as Regal gift cards, or an upcoming movie, such as Teenage Mutant Ninja Turtles: Out of the Shadows and Independence Day: Resurgence.
  • As of late October 2018, the newer Regal logo is in place of the old one.

FX/SFX: Astonishingly breathtaking CGI animation by The Tombras Group!

: Originally a techno theme, but was changed to an orchestral theme the following year. Before the rollercoaster, a robot female voice (like in the 2nd opening) says Welcome to Regal. At the end the Regal sounder is played on french horns.

Availability: Current, and common. Can be seen in most Regal screens around the United States.

Editor's Note: While some believe it's not as memorable as the 1st opening, it's still a favorite.

Cell Phone Policy Trailers

1st Opening
(2007-October 29, 2018)

Regal Entertainment - CLG WikiRegal Entertainment - CLG WikiRegal Entertainment Group (2016)

Nickname: "Floating AT&T/Sprint/Geico/Regal Opening"

Opening: The REG logo fades in [or in the AT&T logo, cuts in] over a dark, shadowy background. Some instrumental/synth music plays and a lady announcer says "Sprint (or AT&T) asks you to please be quiet and courteous to others and silence your cell phones now." The logo sponsoring the trailer zips in in some way (AT&T: Globe logo spins multiple times before stopping, Sprint: The yellow wave juts in from the left and stops midway, "Sprint, The Now Network" appears after.) The REG logo is under a spotlight and dust particles are shining. Under the logos are as follows: Regal Cinemas, Edward's and United Artists Theaters. About 20 seconds in, two film projectors appear at the top-left and right areas in frame (possibly to signal the projectionist to reel up the movie to the projector; according to a Regal worker, the projectionist should have the trailers and movie ready by the time the clip ends, and if not, the famous trailer freeze). They then spin and a light comes out of it. As this happens, the REG logo is ever-so-slowly spinning to the left.

  • A 3D version has surfaced that takes the Sprint version and adds a disclaimer saying to put on your 3D glasses for "the best experience". The only known video capture of this was found on YouTube, but not long ago, it was removed. The remains are <a class="external" href="" rel="nofollow" target="_blank" title="here">here</a>.
  • Sometimes, a Geico version is shown, and the announcement goes "Geico asks you to please be quiet and courteous, and silence your cell phones now."
  • In 2014, the phone company logo was removed. This time, the announcement goes "Please, be quiet and courteous, and silence your cell phones now."
  • A new variant, introduced in 2016, has the logo replaced by the text "Enjoy the show!" with "Please be quiet and courteous to others" is below that. This was seen on Regal-licensed theaters that aren't actually run by Regal.

FX/SFX: Absolutely brilliant CGI work for the mid-2000s.

Music/Sounds: A soft piano/flute bit with some synth in the beginning.

Availability: Extinct. Was seen in 99% of the Regal Entertainment Group chain of theaters: Regal, Edward's, and UA during the time.

Editor's Note: None

Miscellaneous Logos

1st Logo
(October 30, 2018-)

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Nicknames: "The Best Place to Watch a Movie", "The Aperture", "Is That Really a Crown?"

Logo: We see an orange camera aperture, with lots of orange crystals coming out of it. Those crystals start forming a crown. Once the crown is formed, it moves to the center of the screen, and rotates to a Birds eye view. A light in the crown forms an "R", creating the new regal logo. the word "REGAL" wipes in underneath the logo, underneath which, the text "The best place to watch a movie" wipes in. the logo becomes 2D. and fades out.

Trivia: The new logo’s orange color pays homage to Knoxville, the home of the Tennessee Volunteers, where Regal are based in. The logo itself represents the aperture of a camera, as well as a downward view of the signature Regal crown.

Variant: Sometimes, the logo stays on screen for a minute, before fading out.

FX/SFX: Amazing CGI!

Music/Sounds: It opens with a chime theme, which at one point bears an uncanny resemblance to the NBC Chimes. this rises into an orchestral fanfare, ending with the Regal Sounder. The Minute long version has ambient music for the remainder.

Availability: Brand New. Regal uploaded it to their YouTube Channel, and it is also seen in theaters, before the 3rd opening.

Editors Note: The new logo has garnered some criticism, for not bearing a resemblance to a crown, hence the third nickname.