National Broadcasting Services of Thailand (Thailand)

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Logo descriptions by The_Username_15 and SnowflakesOmega
Editions by
Logo captures by
Video captures courtesy of OldFile and identchannel

Background: National Broadcasting Services of Thailand is a TV station in Thailand operating since October 1, 1985.

For more logos from the company, see <a href="https://www.youtube.com/watch?v=_vmtxhyCFk4" target="_self">this video</a>.


1st Logo
(1985-1987)

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Logo: At first, we see footage of birds flying, ocean scenery, and fish swimming. Yellow Thai text (which could possibly be the name of the station) moves by. From there, we move to a sunset background. More yellow Thai text (albeit three-dimensional) swoops in onto the screen from below. The text says:

โทรทัศน์แห่งประเทศไทย
ทางเลือกใหม่ของปวงชน

After awhile, more Thai text moves in from the bottom on the opposite side. This transitions to the logo moving around on a space background, with white text extruding itself on the logo.

FX/SFX: The text animations and B-roll footage.

Music/Sounds: It starts off with an upbeat ethnic synthpop theme, transitioning into a chorus (which would be used for the next 20 years) singing the company slogan listed above in yellow.

Availability: Extinct.

Editor's Note: The cheesiness here is off the charts. The first part with the text moving across the screen was acceptable, but the three-dimensional text afterwards isverychoppily animated and quite ugly-looking. The transition to the logo, as well as the animation of said logo, are also poorly done. Considering the time, place, and age of the company at the time, however, this is a decent effort.


2nd Logo
(1987-1992)


Logo: On a starfield with glowing stars and nebulas, a blue segmented TV screen shaped square flips into view. The square has the green and red streaks on the sides, revealing the broadcast number of the station "11". The white text "สทท." then zooms out from the top to the logo. White Thai text then writes in below.

FX/SFX: The movement of the logo parts and the Thai text writing in.

Music/Sounds: The same chorus from the previous logo.

Availability: Extinct.

Editor's Note: None.



3rd Logo
(1990-1992)


Logo: We see a textured column top on a white-and-blue checkered floor. Five square borders (of which are purple, blue, green, red, and yellow) rotate and fly towards the viewer. The logo can be seen in the distance, and the camera moves to it. The camera then rotates across the logo and goes through it, rotating around to the other side(?). Three black Thai characters zoom out. After this, more blue Thai text appears from the bottom with a rippling effect.

FX/SFX: The beginning sequence and the camera animations.

Music/Sounds: A stock-sounding LFO whoosh sound, and the chorus theme from the previous logos.

Availability: Another station ident/end bumper, so likely not seen on television.

Editor's Note:The quality of the graphics themselves are pretty good, but the camera seems to have a mind of its own in this logo, as it moves very quickly and even cuts directly through a solid part of the logo. Objects appear to shake when in place (and this may be in part due to the shoddy camera work). The text appearing at the end is a low-budget effect as well. As for the music, the only thing cheesy is the transition from the whoosh to the chorus.



4th Logo
(1992-1994)


Logo: We zoom out from a cylindrical space station on a starfield. As the camera spins through it the glass satellite opens, and shoots a blue beam to the left side. The beam then travels through us and turns into 3D stripes, and as the camera moves around it reveals the other parts seen from the segmented logo design from before, as the green and red stripes wipe in. The camera then zooms away from the forming product and the metallic Thai text "สทท." zooms out into place. We see the logo on the center, but we zoom away from it as the Thai motto forms in with yellow light beams. The camera then settles.

FX/SFX: Pretty fair CGI coming from a Thai logo, especially considering the previous logos from the network.

Music/Sounds: See above.

Availability: Extinct.

Editor's Note: None.



5th Logo
(1994-2001)

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Logo: The logo begins the same way as before (the space station part), but as the blue beams get to us, we fade into a red hole with various spheres floating. The camera quickly pans up and reveals the exterior of the red hole, being surrounded by a metallic ring as some pillars of different patterns and materials are seen standing on it. The camera rotates as we see everything, and the planet Earth raises in from the red hole, transparent, and a red sphere appears and orbits around it. A glossy cylinder passes through the Earth and the black background turns into a world map on a blue sky-like background and the colors from the logo seen in front. The planet Earth then shatters into a Rubik-like cube with the same three colors and all the cubes forming it go away into each side as they reveal the "11" square logo seen on the previous two logos. The logo spins as the yellow Thai company name zooms out and everything takes place.

FX/SFX: Everything else is CGI animation, including the reused space station footage from the previous logo.

Music/Sounds: Same as before.

Availability: Extinct.

Editor's Note: None.



6th Logo
(2001-2005)


Logo: Over a blue foggy background, we see various space satellites and a metallic looking globe with a wireframe in front of it. As the camera slightly zooms out one of the space stations passes through, and then everything zooms out into the improved design of the "11" network logo from before, filling on the green/red streaks to give a more plain look. The logo zooms out and moves away, we can see a different blue background behind, and the white transparent 3D Thai text flips to place on the top of the logo. The 11 logo places below the white Thai text as it settles and looks to the right. Meanwhile, orange Thai text then rises up from the bottom, to place in-between the logomark.

FX/SFX: Everything, made with improved CGI.

Music/Sounds: A majestic orchestral fanfare.

Availability: Extinct.

Editor's Note: While the CGI in this logo has improved greatly, the orange text just ends up looking plain ugly, and interferes with the high-tech aesthetic that this logo was meant to improve from the last logo.



7th Logo
(2005-2008)


Logo: We see a wireframe purple globe spinning with yellow searchlights. As the globe moves away and reveals pink lights, we fade into the zooming "11" wordmark over a blurry background, with a reflection of another spinning globe. Another fade happens and reveals the spinning logomark seen from the previous ident on a purple light background, and it zooms out to top view as the Thai motto appears below with a light trail effect.

FX/SFX: Better animation than before, finally achieving the modern aesthetic that wasn't seen in previous logos.

Music/Sounds: A string note, then cutting off into the trademark jingle from the previous four idents.

Availability: Extinct.

Editor's Note: None.



7th Logo
(2008-2009)

Logo: TBA



8th Logo
(2009-2011)
Logo: TBA



9th Logo
(2011-2014)

Logo: TBA



10th Logo
(2014-2016)

Logo: TBA



11th Logo
(2016-)

Logo: TBA

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