Affirm Films

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Logo descriptions by Shadeed A. Kelly and CuriousGeorge60
Logo captures by EnormousRat
and CuriousGeorge60
Editions by CuriousGeorge60

Background: Affirm Films was formed in 2008 by Sony Pictures Entertainment to release gospel and inspirational films on DVD like News Corp.'s Fox Faith. In the beginning, Columbia has released several inspirational films. It's last recent gospel film under Sony before the launch of Affirm Films was the 2007 film Facing the Giants released by Destination Films and Samuel Goldwyn Films.

1st Logo

Nickname: "The Heavenly Sky"

Logo: On a black background, there is a white wide rectangle in the center. Inside it has "AFFIRM" in Arial Black with a blue sky with white clouds
Affirm Films (2008)
inside the word. Next to the word is "FILMS" in Times New Roman in black. Below has the byline "A Sony Pictures Entertainment Company" in the color and font as "FILMS".

FX/SFX: The simple fade in and fade out of the logo.

Music/Sounds: None.

Availability: It's only seen on Fireproof.

Editor's Note: TBA.

2nd Logo
(2009- )
Affirm Films (2010)Affirm Films (2015)

Nickname: "The Heavenly Sky II"

: We see the screen full of clouds, which later then clear out to reveal the cloud background from the
1993 Columbia Pictures logo with the heavenly lights shining around it. Then the words "AFFIRM FILMS" in the samefont as before and in cut-out, zoom out leaving the background inside the text. As the logo settles, the logo changes into it's similar style from before, except it's in CGI and the lights fade out. The bylineappears under "FILMS".

  • 2009-2014:"A Sony Pictures Entertainment Company"
  • 2014-2015?: "A Sony Company"
  • 2015?-: "a Sony Company" is centered underneath the logo.

  • On trailers for it's releases, the logo is still.
  • Starting with All Saints in 2017, the 2014Sony logo now transitions to this logo.

FX/SFX: The clouds moving, the text zooming out.

  • 2009-2017: A nice, relaxing music played by a guitar.
  • 2017-: TBA.

Availability: Appears on Affirm Films releases since 2009 such as The Grace Card, Faith Like Potatoes
, and Courageous.

Editor's Note: TBA.