Seven Network National IDs (Australia)

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Logo descriptions by The_Username_15,
Logo captures by TrickyMario7654
Video captures by
The_Username_15, Aussiekid237, Rewind the Cassette, and BraydsTwo
Editions by The_Username_15, edunk5, and TrickyMario7654

Background: Seven Network is an Australian television network launched in 1956.

1st Logo

<iframe align="right" frameborder="0" height="202" src="" width="266"></iframe>Logo: We see a mass of yellow lines rotate outward leaving the center of the screen black. Similar lines then appear but do the opposite. Then, the 7 logo (consisting of a rainbow-gradient circle with a "7" inside of it) appear as a warp, unfolding as it appears.

FX/SFX: The rotating and appearance of the logo.

Music/Sounds: A drum roll reminiscent of the theme from Hawaii Five-O, followed by a triumphant fanfare, used on the channel at the time.

Availability: Extinct.

Editor's Note: None.

2nd Logo

<iframe align="right" frameborder="0" height="206" src="" width="274"></iframe>
Logo: We see the Sydney skyline, with the background tinted red. Scanimated circles (which are a lighter version of the background color) converge to the center of the screen. The 7 logo (this time in wireframe) appears with the circle zooming out.

Variants : It's likely that each major Australian City had their own version of this logo. The version described above is the Sydney version.

FX/SFX: The circles converging and the appearance of the logo.

Music/Sounds: A male choir singing "Now, when you're a part of us, SEVEN is a part of you!" along with a soft-rock sounder.

Availability: See above.

Editor's Note:None.

3rd Logo

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Logo: The ident starts off with people gesticulating vividly (to represent the enthusiasm for the channel). We then see the 7 logo, this time in CGI. It is on a grid in which the logo is mirrored. The camera pans out to the bottom of this "grid", only of which ends up appearing to be the giant words "BE THERE" with the 7 logo beside it. The words "LET'S ALL" then wipe in on the left corner.

FX/SFX:CGI animation.

Music/Sounds: Same as the NBC ident of similar nature, but with a different choir.

Availability: See above.

Editor's Note: None.

4th Logo
(1988-January 22, 1989)

Channel Seven - Australian Television Network (1988)<iframe align="bottom" frameborder="0" height="200" src="" width="269"></iframe><iframe frameborder="0" height="201" src="" width="259"></iframe>

Logo: We see a CGI pillar, of which is grey. The 7 logo is moving up about it, but the colors are separate and the 7 is not shown. It is from the bottom view. Stars and other Australian symbols are reflected onto this block, of which, when the camera pans out to proper perspective, is the 7 itself. A light effect moves about the circle in the logo. The words "Let's Celebrate '88" (in reference to Australia's bicentennial year) wipe in with a trail effect, in a gold sans-serif font.

  • Later on, the "Let's Celebrate '88" text was replaced with "AUSTRALIAN TELEVISION NETWORK", which just simply fades in during the ident. This variation also lacks the light effect that goes around the circle.
  • It was commonplace to have a station promo precede this logo, which upon completion wound fly off to the top right of the screen and reveal the logo midway through formation.
FX/SFX: The panning and animation.

Music/Sounds: A lively fanfare with faint whooshes, followed by another choir singing "Let's celebrate, let's celebrate '88!" This somewhat copies NBC's third "Let's All Be There" promo/ID. The "AUSTRALIAN TELEVISION NETWORK" variant lacks this choir.

Availability: See above.

Editor's Note: None.

5th Logo

Logo: We see multiple white translucent circles from in front of each other, with multiple rectangles behind it that form a rainbow gradient. The background is black, with white dots on the "floor". The camera pans so that these circles are forward-facing. The new 7 logo (which consists of a circle with a split 7 connecting to it) then forms from this, but it is very faint. The words "ONLY THE BEST" move in from the bottom of the screen, with a forward-facing trail. These words are metallic silver with a gold bevel. The words settle on the rectangular gradient. The word "on" in the same color as "ONLY THE BEST" fades in with a chyron trail effect. A more defined 7 logo places itself onto the faint 7 from the side of the screen.

Variant: As with the previous logo, it was common for a station promo to precede the ident. Upon completion of the promo, it would fly upwards and fade away, revealing the logo halfway through formation.

FX/SFX: The camera pan and the logo formation.

Music/Sounds: A loud synthpop jingle, with yet again another choir singing "Seven is Coming Through", which is, again, a "knock-off" of "Only on NBC"'s ID from the previous year.

Availability: See above.

Editor's Note: None.

6th Logo

<iframe align="right" frameborder="0" height="199" src="" width="259"></iframe>
Logo: TBA


Music/Sounds: TBA

Availability: TBA

Editor's Note:TBA

7th Logo
(April 15, 1995-1996?)

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Logo: The ID is mostly snapshots of random people and a female singer, and the animation/graphics are describing shows from the time period, but the end is the most important. It ends with a Superman-like figure jumping to the ground (which is blue), who makes a "7" symbol with his hand (showing his hand, then two fingers in the form of a peace sign). The 7 logo in orange is beside him, with the word "Discover" in a yellow Times-like font. He then "flies away".

Variants: There were multiple variants of this promo, but this was presumably the most common.
FX/SFX: "Superman" appearing and flying away, and the logo itself.

Music/Sounds: A female singer, of whom is singing "Discover it All on Seven", with a jazz-rock accompaniment.

Availability: Most likely extinct.

Editor's Note: None.