Prism Entertainment

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Editions by Logophile, DaBigLogoCollector and others
Logo pictures by Eric S.
Video captures courtesy of osdatabase, EnormousRat, MachineryNoise, and ItsBartman

1st Logo
: "Neon Videotape (of Doom)", "ZAP", "Black Triangle/Prism", "The Pink Floyd Logo", "Dark Side of the Videotape", "Mom, There's A Giant Flying Neon Videotape in Space!", "Embodiment of all Vaporwave"

Logo: On a black background, we see a blue globe, with longitude and latitude lines. An orange shooting star shoots across twice, and then forms a neon green outlined videotape. The videotape spins around throughout, and then we zoom in from the globe as the videotape flies off-screen. Then shooting stars form eight sets of double dots, eight times, forming a triangle. Then it becomes a black 3D triangle with blue outlining, and a line goes through the triangle downward. Then "PRISM" appears, then a shooting star forms "ENTERTAINMENT". "PRISM" changes its colors throughout.

  • This logo was produced and complied by Ed Kramer in 1983 at Editel in Hollywood (defunct as of mid-1999), using a System 4 video synthesizer from Computer Image Corporation of Denver, Colorado. The outline of the cassette was created using a puck on a data tablet, and the spools inside the cassette were produced using digital sine and cosine waves fed into the System 4 synthesizer. See more <a href="" target="_self">here</a>.
  • As of September 29, 2017, Kramer is now a member of this very site.

  • On some laserdisc releases, and later VHS releases from Prism Entertainment, the first part of the logo is cut out, instead going directly to the triangle forming.
  • A still logo appears on a blue background, with everything in white, and a slogan under that reading "Reflecting a new light in home video."
  • A B&W variant exists.

FX/SFX: Early CGI animation.

Music/Sounds: A creepy synth tune with synthesized sound effects that resemble a zapping noise when the shooting stars appear.
Recorded using an Oberheim OB-X synthesizer, also by Ed Kramer.

Availability: Rare. Seen on tapes by Prism in the '80s and early '90s, including The Forest, My Little Girl, Night Friend, Legal Tender, Last Call, The Pink Chiquitas, The Arrival, Blood Hook, Red Blooded American Girl, The Boneyard, and The Land of Faraway, among many others.

Editor's Note: It's an interesting design choice for a logo, and it's long lifespan (compared to it's successors) helped make it well-liked in the community.

2nd Logo

Nicknames: "The Paintbrush and the Filmstrip", "The Rainbow Filmstrip"

Logo: On a smokey blue background, we see a multicolored filmstrip moving around the screen. After about two seconds, a paintbrush appears on screen and follows the filmstrip until it goes off screen. After the filmstrip goes off screen, the paintbrush paints a straight multicolored line with small squares on each side, making the line look like a filmstrip. The paintbrush then zooms across the area below the line, going off screen and creating the text "PRISM PICTURES." The letters of the text spin around a few times, and then stop. Finally, the smoke in the background turns purple for a second, and then disappears, leaving the background completely black.

FX/SFX: The animated filmstrip, paintbrush, and letters.

Music/Sounds: A fancy-sounding fanfare with tube sounds and xylophone sounds.

Availability: Used in film production. Was seen on Sleepstalker and A Million to Juan.

Editor's Note: While it's not as popular as the previous logo, it's a good rebrand and a fine successor.

3rd Logo
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Nicknames: "The Prism Cube", "The Rainbow Filmstrip II"

Logo: On a white gradient background, we see six white panels fly in from random parts of the screen extremely fast. The panels collide to form a cube, and the Prism Pictures logo appears on all six sides. The cube then tilts diagonally to face us, and zooms foward, taking up the entire screen.

On some tapes, the animation is slightly different. The panels come in from different angles, and fly a lot slower. Also, before the panels collide, they spin, and then slowly come together.

FX/SFX: The flying panels, spinning cube, and zooming.

Music/Sounds: Either a droning synth theme fading into two gentle music hums, during which are loud, descending hums, thuds, wooshes, and a twinkle (at least in the logo in the second video above), or a glorious calm fanfare with tube sounds and xylophone sounds. On most releases, the logo is silent. Sometimes there will be an announcer saying "Coming soon from Prism Pictures."

Availability: Used in home video releases. Can be found on later tapes from Prism such as Project: Shadowchaser, Monkey Boy, Fleshtone, The Double O Kid, Phantom of the Ritz, There's Nothing Out There, Abraxas, Still Life, and Baby on Board.

Editor's Note: Same as before.