Mediaset (Italy)

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Video capture courtesy of veneziani2027 and TVJingle

: Mediaset S.p.A. is an Italian media company and the largest broadcaster in the region. It derived from TeleMilano Group founded in 1978 by former prime minister Silvio Berlusconi and 38.6% of the group is still controlled by his family. The current name was introduced in 1992 and the company was set as a separate entity in 1995. Mediaset holds majority shares in the Netherlands-based Endemol and Italian film producer Medusa.

Silvio Berlusconi Communications

1st (known) Logo

Silvio Berlusconi CommunicationsSilvio Berlusconi Communications- English variant (1991)
<embed height="195" src="" type="application/x-shockwave-flash" width="245" wmode="transparent"/><iframe frameborder="0" height="195" src="" width="259"></iframe>

Logo: On a black background, a yellow light slides away to the left of the screen, revealing "SILVIO BERLUSCONI COMMUNICATIONS" with the 3rd part smaller and separated by a line. Another yellow light draws a circle on the top and flashes, revealing the logo, which is a seat connected to a flower-like cog and is also sitting on a oblong. The logo flashes and "presenta" appears and flashes below.

Trivia: The logo is actually part of the Telemilano (and to some extent, Canale 5) branding, then acquired & modified for Silvio Berlusconi's services at the time.

  • There's a filmed version, which is described above, and a videotaped version, with 2 bars of light wiping in the same text, but straighter and in a more golden color. The light draws a circle a similar way in the filmed version, but wipes away to reveal the logo and flashes again. The text flashes instead of appearing.
  • There is an English variant of the videotaped version. where the text on the bottom says "presents".

FX/SFX: The wiping and drawing of the circle.

Music/Sounds: A synth jingle with a six-note entry near to the end.

Availability: Uncommon. It appeared on several TV movies. The English videotaped version appears on Shattered Image.

Editor's Note: None.



1st Logo

Mediaset (2002)<embed align="bottom" height="230" src="" type="application/x-shockwave-flash" width="277" wmode="transparent"/>

Logo: On a black background, 2 golden bars of light slide in and wipe in the golden text "MEDIASET", with the text expanded to match the underline's length. After it wipes in, the logo from before, but bigger, fades in and gains a shine on the cog.

FX/SFX: The wiping of the name.

Music/Sounds: Same as before, but with a slightly lower pitch.

Availability: Rare.

Editor's Note: None.

2nd Logo
Mediaset 1995 logo

  • Version 1 - We see a spark drawing up a line which morphs into a blue oval with the text "UNA PRODUZIONE" in italics. Meanwhile the Mediaset logomark flies out in 3D, along with "MEDIASET" below, colored in gray, before a set of 3 sparks appear from the bottom and create the logos of the three Mediaset-operated channels (Canale 5, Italia 1, and Retequattro). A gray arc joins the channel logos together.
  • Version 2 - The gray and blue emblem moves to the upper center while the name zooms out and pans in 3D. As the logo reveals, the animation of the three sparks forming the channel logos happens, while everything slightly zooms out to make room for the emerging blue oval banner with "PRESENTA" below.
Variant: Some prints have the "UNA PRODUZIONE" version of the logo with its 2nd half sped up a little.

FX/SFX: The logo zooming in and drawing itself.

  • The synth theme previously used in the 1993 RTI logo.
  • The version with "PRESENTA" has the jingle slightly modified and sped up, before a synthesized splash and a swoosh plays.
Availability: Rare.

Editor's Note: None.

3rd Logo

RTI-Mediaset (2004)
Logo: Over a blue spotlight background, the blue "UNA PRODUZIONE" oval banner along with the RTI and Mediaset logos fly out and settle. The channel logos from the previous logo (along with the redesigned Retequattro logo) then jump out from below and glow upon settling, while the arc draws in between. Basically a rework of the previous logo with improved CGI design.

  • An extended variant without the "UNA PRODUZIONE" banner exists. The background at the beginning has also been changed into a transparent object with blue lights orbiting throughout a space background, and the whole logo glows in blue before the background changes into the generic spotlight one.
  • A similar "PRESENTA" variant like the previous logo also exists, with the accompanying music.

FX/SFX: The components flying out, the glow, the drawing.

  • The RTI jingle in most cases.
  • For the extended variant, an ascending orchestral fanfare is heard.
Availability: Rare.

Editor's Note: None.

4th Logo
Mediaset (2010)<embed height="204" src="" type="application/x-shockwave-flash" width="248" wmode="transparent"/>

: We see a complicated background revealing, full of glowing lights and lines. The white/blue Mediaset logo forms in the middle, with only the cog wheel blue. Meantime, three transparent watermarks of the same broadcast-operated channels mentioned in the previous logos float at the background.

Variant: The background has later been reworked to a more abstract one, with filmstrips floating below.

FX/SFX: The whole logo.

Same as the previous logo, but a bit muffled and slowed out. In recent cases, a rearranged version of the jingle with more cinematic-sounding instruments and note adjustments was used.

Availability: Common, it was used as a channel banner and seen on several TV movies and shows. Currently it can be seen once in a while.

Editor's Note: None.

5th Logo
Mediaset 2011<embed height="203" src="" type="application/x-shockwave-flash" width="243" wmode="transparent"/>

: Same as before but with a new graphic. Now it has every one of Mediaset's broadcast operated channels' logos (including the same as the previous logos, plus TGCom34, LA5, BOING, Iris, Extra, Mediaset 2 and Cartoonito), which fade one at time under the logo along with the slogan "La tua tv. Sempre più grande"

FX/SFX: The whole logo.

Music/Sounds: The original RTI jingle from before.

Availability: Current.

Editor's Note: None.