Classic Media

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Logo capture by Eric S and, Edc4

Background: Classic Media was established by Eric Ellenbogen and John Engelman in 2000 to handle acquisitions, new productions and licensing of older cartoon and live action properties globally. In 2007, the company was acquired by Entertainment Rights of the United Kingdom, which resulted in financial difficulties. In April 2009, Entertainment Rights was acquired by a new company called "Boomerang Media, L.L.C.", also founded by Ellenbogen and Engelman themselves with backing from private equity firm GTCR, and then a month later, Entertainment Rights was folded into Classic Media. Their library consists of properties that they acquired from other companies, including United Productions of America, Harvey Entertainment, Golden Books Family Entertainment, Big Idea Entertainment, and Entertainment Rights. In 2012, DreamWorks Animation acquired the company for $155 million, and renamed it DreamWorks Classics, and the 2016 NBCUniversal acquisition of DWA turned DreamWorks Classics into a subsidiary of theirs; regardless, the Classic Media name is still used on-screen.

1st Logo

Nicknames: "The Swirl"

Logo: Over a white background, we see the black textCLASSIC in a bold spaced font, with MEDIA to the bottom in a smaller font, where the SSI bit is. Then, a green swirl forms from the beginning to the end through a smokey effect.

FX/SFX: The swirl forming.

Music/Sounds: A loud swooshing sound.

Availability: Very rare. Appears on some prints of Rankin-Bass material. It also appeared on a few early DVD releases from Sony Wonder, such as the first 2 volumes ofMadeline(Titled "The Best Episodes Ever!").

Editor's Note: None.

2nd Logo

Nicknames: "The Kid Balloon", "The Boring Kid Balloon"

Logo: Over a white background, we see a plain blue balloon shape, facing on the top-right, with a smiling face drawn onto it as well as hair and cheeks. The text "ClassicMedia", in black and plain blue respectively, is at the bottom of the balloon with a kid balloon in place of a dot in "I" in "Media".

Variant: From 2007-2009, "An Entertainment Rights group company" is seen below the logo.

FX/SFX: The fade in and fade ou

Music/Sounds: Usually none, but in other cases, it's usually the closing theme of a TV show.

Availability: Common. Can be seen on the pre-1974 Rankin-Bass Christmas specials as Rudolph, The Red-Nosed Reindeer and Frosty the Snowman, and it usually plasters the Broadway Video logo on current airings of Frosty Returns, also the logo is superimposed on Tinga, Tinga Tales on Disney Junior and the 2005 TV series of Gerald McBoing-Boing. Appears on licensed games, for instance on Where's Waldo? for the Wii. Even though the company changed their name into DreamWorks Classics, this logo still remains in use.

Editor's Note: A clean, and boring logo; some may dislike this logo due to occasionally plastering the Rankin-Bass logo.