Cinemax Feature Presentation IDs

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1st Open

Nickname: "Rainbow Feature Presentation"

Logo: On a dark blue background, with a black floor, the camera turns counter-clockwise to see rather cheap rainbow "fireworks" exploding. The fireworks eventually form the then-current CINEMAX logo, which has the words "CINEMAX" in light blue, enclosed inside a dark blue oval. As the background turns to black. It zooms away and more fireworks begin to form "Feature PRESENTATION". "Feature" is pink and is slanted upward and "PRESENTATION" is in blue in a rounded font. It begins to zoom away and gets dissolved by more "fireworks".

Variants:Sometimes the intro would have a couple different variations usually for whatever genre it was, like "Movie Classics" or "Movie Greats" and the "fireworks" would be in a different color.

FX/SFX: The fireworks exploding/dissolving.

Music/Sounds: Starts off with a loud, proud, synth-brass fanfare. Once the fireworks start forming "Feature Presentation", it shifts to a bombastic orchestral fanfare.

Availability: Extinct, last seen on Cinemax in early 1985.

Editor's Note: None.

2nd Open
(April 1985-1987)

: "Moviemania"

Logo: We pan across the wall of supposedly, a theater, where we see a movie poster unfurling in a frame. We zoom into it and first we see an asteroid firing in outer space where the word "THRILLS" in blue/white zooms out and turns to face us. We then cut to a person's arms struggling to hold on to a rope that's about to break and eventually falls. The orange word "SPILLS" wipes onto the screen. Then we cut to see a monster's hand rise up from a graveyard, where the green word "CHILLS" appears in monster-form. And finally to a man and a woman laying down and beginning to make love where the pink word "Romance"" in a cursive font draws itself onto the screen. Then we zoom-out on a black background where we see the Cinemax logo (the rectangle is blue and the letters are pink) plastered on a series of orange lights. And the red/orange word "Movie" in a stylized font zooms out and appears below.

FX/SFX: Pretty much all live-action animation. Except for the drawing and zooming-out of the words.

Music/Sounds: A synthesized, heroic-like fanfare.

Availability: Extinct, last seen on Cinemax in November 1987.

Editor's Note: None.

3rd Open

Nickname: "Classic Collection" "Cinemax Classic Collection"

Logo: We see a group of people getting ready for a big movie premiere at a movie theatre. As it zooms into the theatre. We see a group of shadowssoldiers marching(a homage to the 1933 movie, The Gold Diggers of 1933) after that, We are now back outside of the theatre as the Marquee appears that reads: Cinemax Classic Collection.

FX/SFX: Nice searchlights waving.

Music/Sounds: A nice Jazz/Rhapsody score.

Availability: Extinct, It was last seen on Cinemax in 1994.

Editor's Note: None.

4th Open
Nickname:"Director's Chair"
Logo: We start bunch of palm trees and stars and a zooming of film strips (which has a old movie countdown, Which starts at 5). And then, We see bunch of shapes (Similar to the palette logo). Then, A Director's char and a Megaphone appears. Then we zoom into the megaphone. Then, on the other side we see a clapboard that reads "/c/i/n/e/m/a/x/ Director's Chair"
FX/SFX:Top notch late 80's CGI from Pacific Data Images (who later did the 1987-1994 feature presentation logo, known as The Palette).
Music/Sounds: An 80's electric guitar score.
Availability: Extinct, It was last seen on Cinemax in 1994.

Editor's Note: None.
5th Open

: "The Palette"

: We begin in a black CGI environment with different colored circles. We see a clapper. It claps and zooms-out onto a gray bar that moves onto the screen from the left. Another gray bar moves from the right, and the bars form a piece of film with a typical film countdown leader going inside it (3, 2, 1...). We zoom around the film past some abstract shapes of various colors. Some abstract cut letters spelling out the words "CINEMAX MOVIE" float past the screen. We begin to rotate and zoo- in on the abstract "E" in "MOVIE" (which is a red square with two yellow triangles) which splits apart into a purple marble square on the bottom, a wooden square in the middle, the red square and yellow triangles on the top which float off the screen. We pan along the wooden square which turns out to be a wooden palette with color test patterns where the paint would be. Zooming out, we see parallelograms with the letters "/c/i/n/e/m/a/x/", which are italicized as well (ala the old BBC logo), zoom in onto the palette from the right. The abstract cut letters for the word "MOVIE" (except for the "O" which is the finger hole in the palette) come down from the top of the screen and plaster themselves onto the palette. Now, we see the entire palette. An invisible light shines back and forth on the /c/i/n/e/m/a/x/ logo, and the letters in "M VIE" begin to sway back and forth. Small multicolored particles move from the left of the screen and travel behind the palette.

FX/SFX: Top notch late 80's CGI from Pacific Data Images.

: From 1987-88, a new age-style tune was heard. Beginning in April 1988, the theme was changed to a keytar hip-hop rock score.

: Extinct. It was last seen on Cinemax in late 1994.

Editor's Note
: None.

6th Open

Nickname: "Drive In Movies" "Animated Billboard" "Cinemania"

Logo: We see an animated man driving his car. As he drives, He passes a billboard with a fat man and woman with the word "BEFORE". After passing it, They became skinny with the word "AFTER". After that, He passes the spray bottle billboard. The spray bottle shouts "HEY YOU!" Then sprays a house. The house is happy with flowers growing around it. Then he passes a billboard with the word "WATCH" and the man on the billboard turns on a projector. And a the driver watches a movie. Then he drives through the screen. He now drives the letter "C" and it reveals the word "Cinemania".

FX/SFX: Nice animated sequence from the Jerry Lieberman-led animation unit.

Music/Sound: Nice boogie song with chorus scatting.

Availability: Extinct. It was last seen on Cinemax in 1994.

Editor's Note: None.

7th Open

Nickname: "Golden Ushers"

Logo: We see an old-style movie countdown, which starts at 7. The film it's printed on flies down to a giant bucket of popcorn with popcorn flying out of it, and forms a staircase. Dots candy hops down the stairs. We pan over to see various golden ushers. One of them walks out onto a film canister, holding its flashlight. We fade to the usher and film canister on a black background. It points its flashlight to the right, which is an area full of filmstrips. We rapidly zoom past the strips, until we encounter the Cinemax logo, in purple and reversed, split into pieces. They slide into place as multicolored light refracted from the filmstrips rushes towards them. The camera turns around, to reveal the logo in red, in its normal state, and in the theater environment, with the yellow words "THE" and "MOVIE" above and below it, respectively. (The closest typeface to them is probably Neutraface Condensed, though that would not exist for ten years) There are spotlights shining on the finished product, and purple filmstrips behind it.

  • There are two shorter versions, one that cuts to the finished logo after the usher walks out, and one that starts with the usher in the dark environment.

FX/SFX: Mind blowing CGI, impressive by mid-90s standards. A very elaborate, detailed sequence that appears to have had a lot of thought and effort put into it.

Music/Sounds: A majestic fanfare with some strings, orchestra hits and piano (which is actually the first instrument heard in the long version).

Availability: Once again, extinct. Last seen on Cinemax around 1997.

Editor's Note: None.