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Page written by EnormousRat and ExclaimEntertainment

: In 1998, Hasbro bought the remains of Atari Corporation from JTS Storage, forming Atari Interactive. When Infogrames acquired Hasbro Interactive in 2001, the Atari Interactive brand was continued until the parent company decided to fully replace its own logo with those of Atari. In 2008, Infogrames completed the full acquisition of Atari, and a year after, the parent company name was abandoned in favor of the Atari name.

1st Logo
(October 31, 1996)
Atari Interactive (1996)

Logo: On a steel background, we see the familiar Atari tripod logo to the left of the screen. "ATARI" is seen next to it, with "INTERACTIVE" below it, all in gray.

FX/SFX: Just the fade in and out.

Music/Sounds: None.

: Only seen on the MS-DOS port of Tempest 2000. This logo would have appeared on the other Atari Jaguar games that would have been ported to DOS, but were cancelled after Atari was bought by JTS Storage.

Editor's Note: None.

2nd Logo
(October 31, 1999-November 30, 2000)

Atari Interactive (1999)

Nickname: "Partitari", "Hasbro Atari"

Logo: There are blue and red images and particles moving over a colored background. After while, a ghostly image of an Atari logo flashes and then 6 different images appear in grey boxes which move from the right and then vanish in order for the next image to appear. In order the images are Pong, (2 flippers with faces hitting a ball) Centipede, (The face of the Queen Pede from the Centipede 3D remake), Missile Command (The shooter used to shoot missiles, with red lines forming where it has to shoot), Q*Bert (Q*Bert himself), The Next Tetris (Tetris blocks, with red ones falling down and turning) and Glover (Glover kicking his bouncy ball). Then the six images appear all again for a brief second as a ghostly Atari logo flashes behind it in different colors, which ends with the Atari logo (with the same colorful ghostly image behind it, still flashing) and the colors vanishing. A large flash happens and then the entire background turns black. The logo then fades out.

Variant: A shorter version exists, where the beginning starts off, but rather than having images it goes to a ghostly image of the logo, which then becomes solid. The background continues to move and diminishes into the logo.

FX/SFX: All the simple animations.

Music/Sounds: Short electronic entries composed together.

: Rare, as not many games used this logo (most Hasbro Interactive Atari games used their own variants).
  • The normal version appeared on the Dreamcast version of Centipede (The PlayStation and PC versions use the Hasbro Interactive logo) and the PlayStation version of Glover (replacing the Glover variant of the Hasbro Interactive logo).
  • The short version of the logo appears on the Dreamcast and PC versions of Q*Bert (the next logo appears in the PlayStation version) and Nerf Arena Blast for PC.
  • This logo was also going to be used on the Dreamcast version of Frogger 2: Swampy's Revenge, but it was replaced with the 4th Hasbro Interactive logo instead (It's still viewable in the game's files).

Editor's Note: None.

3rd Logo
(November 30, 1999)
Atari Interactive (1999)

: "The Cellar of Boxes", "Hasbro Atari ll"

Logo: A blue tripod is created with the matter particles, surrounded with blue glow and moving to the left. Then it becomes rainbow and background lights up to show the room full of monopoly-like designed boxes. A rainbow spot flies to the right opening blue ATARI, and becoming itself a copyright mark. The logo glows and shuts down.

FX/SFX: Rather simple animation of the logo.

Music/Sounds: Thundering and squeaking are heard.

Availability: Extremely rare. This logo is only seen on the PlayStation version of Q*Bert. The PC and Dreamcast versions of the game both use the previous logo instead.

Editor's Note: None.

4th Logo
(October 26, 2001-May 9, 2003)

Atari (2001)Atari (2003)Atari (2003)Atari (Mission Impossible GBA)

Nickname: "Seven Times Action"

Logo: On a blue, red or black background, we see a giant tripod on the right, even larger than the screen, and it begins to rotate. On each rotation, the word appears and then wipes out on the left. Each of them have a tripod instead of A. These words are: ATTACK, REAL, BLAST, PLAY, ESCAPE, ADDICT, GAME and A@#%!. After this, the giant tripod zooms inside the screen with the name below, and becomes white (Metallic for the black version).

Early Variant:On the PlayStation 2 versions of SplashdownandStuntman, alongside the PC version of Le Mans 24 Hours, the Infogrames logo appears at the beginning, without the armadillo and with "PRESENTS" below it.

  • The PlayStation 2 version of Splashdown and MXRider don't have the "A@#%!" word.
  • On Neverwinter Nights and the GBA version of Mission: Impossible – Operation Surma, the logo is still, the BG is white and the tripod and text are black.
  • On Superman: The Man of Steel for Xbox, A still version with a red BG and copyright information appears below the logo. It follows after the next logo plays below.

FX/SFX: Simple, but effective animation.

Music/Sounds: A disco synth followed with sudden crystallized noise.

Availability: Depends on the variation:
  • Blue: Appears on Splashdown, Battle Engine Aquila (Excluding PC version), TransWorld Surf (The GameCube version uses the next logo), Stuntman (The GBA version uses a still version of the next logo) and the PAL PlayStation 2 release of Superman: Shadow of Apokolips.
  • Metallic: Appears on Godzilla: Destroy All Monsters Melee, the Nintendo GameCube version of Ikaruga, Grand Prix Challenge and TD Overdrive: The Brotherhood of Speed (Simply known as Test Drive in North America).
  • Red: Appears on MXRider for the PlayStation 2, Le Mans 24 Hours for PC (2002 re-release) and Superman: The Man of Steel for Xbox (Still version with copyright, which appears after the next logo).
Editor's Note: None.

5th Logo
(September 16, 2002-November 28, 2003)
Atari (2002)Atari (2002)Atari (2003)

Nickname: "Crystal Circles"

Logo: There is a big red ball with a reflection of the tripod over it. The picture zooms out, while concentric circles of glass swirl around the sphere. The red ball appears to be inside of another white ball, with remaining background red or white. Some letters quickly flip and change on the sides of the tripod, which make words (In order, they are Eat, Insane, Habit, Heavy, Chaos, React, Fear, Escape, Race, Real, Fast, Game & Play.) and later the word ATARI comes into below the tripod. The circles slow down before the logo fades.

  • There was a short version on Beyblade V-Force: Super Tournament Battle.
  • On the GBA version of Stuntman, the logo is still.
FX/SFX: The animation of the logo.

Music/Sounds: Several noises followed with the computerized voice saying "ATARI".

Availability: As with the previous variant, it depends on the version:
  • The regular red variant first appeared on The Terminator: Dawn of Fate and has appeared on Apex/Racing Evoluzione, Bayblade V-Force: Super Tournament Battle, Superman: The Man of Steel, A trailer for Battle Engine Aquila, TransWorld Snowboarding, Furious Karting, The PAL release of Beyblade: Let it Rip! and the demo of Fugitive Hunter: War on Terror which can be found on the OPM Issue 71 demo disc.
  • The white background version appears on TransWorld Surf: Next Wave, Unreal Championship and Micro Machines.

Editor's Note: None.

6th Logo
(June 2002-2008)
Atari (2005)Atari (2005)Atari (Micro Machines GBA)

Nickname: "The Tripod A"

Logo: We see a red rectangle with the Atari logo in, the second A in "Atari" is replaced with the tripod.

  • The logo is normally seen sideways, where the text is facing the right.
  • On Driv3r for the GBA, the Atari logo is seen on a yellow background with the stretched tripod (similar to the V-Rally 3 variant on the same console), scanlines and copyright year.
  • On Driver 2 for GBA, the red shield with the logo was placed on a white background.
  • On Micro Machines for GBA, there's the red background with the stretched tripod posted over it (similar to the V-Rally 3 and Driv3r variants).
  • On Battle Engine Aquila, the sideways logo appears in the game's title screen and intro (The 4th logo appears at the beginning)
FX/SFX: Mostly none.

Music/Sounds: None, or the game's opening intro.

Availability: Uncommon. It was mostly used as a print logo on Atari games published between June 2002 to July 2003, but appeared on some games. As a print logo, the first game this appeared on was the North-American release of Neverwinter Nights for the PC, and last appeared on the European version of Beyblade: Let it Rip! for the PlayStation. It remained an on-screen logo for consoles like the GBA and NDS for a while.

Editor's Note: None.

7th Logo
(August 19, 2003-2010)

Atari (2006, part 1)Atari (2006, part 2)
Atari (2009)Atari (2008)Atari (2009)

Nickname: "The Tripod A II"

Logo: On a white background, the Atari tripod logo is shown. It is transparent white at first, and then fills up with a red color. It zooms out, and "AT RI" is drawn around it, also in red. The tripod serves as the second "A" and adds a longer middle section of the tripod. Then, the letters slide behind the tripod.

  • Like the last logo on game covers, the logo is sideways, where the text is facing the right.
  • The colors may be opposite (red background, white name). Usually appeared on NDS.
  • In recent years the logo folds into HD "High Definition Gaming" marker after completion.
  • Some late games miss the filling of the tripod - instead, it just appears and zooms out.
FX/SFX: All the animations.

Music/Sounds: A loud synth descending sound, then a whoosh and a beep at the very end.

Availability: Very common. Appears on any Atari published title from this time period.
  • This logo first appeared on Putt-Putt: Pep's Birthday Surprise and Pajama Sam: Life is Rough When You Lose Your Stuff! for PC (The still version), and the animated version first appeared on The Temple of Elemental Evil for the PC and last appeared on Project Runway for the Wii (Even though the 9th logo appears on the cover).
  • The Atari HD version first appeared on Test Drive Unlimited for the Xbox 360 and was seen on almost every Atari-published title for the PS3, Xbox 360 and PC from this period until it last appeared on a trailer for Test Drive Unlimited 2.

Editor's Note: None.

8th Logo

Logo: On a black background, some sort of silver liquid forms up a metal colored Atari tripod. "ATARI" is formed through a laser, also in a metal color. The tripod has the same look as the last logo.

FX/SFX: The forming liquid and the "ATARI" appearing through the laser.

Music/Sounds: TBA.

Availability: Only appears onTerminator 3: Rise of the Machines for Playstation 2 and Xbox, and Terminator 3: War of the Machines for the PC.

Editor's Note:None.

9th Logo

Atari (2010)Atari (2011)Atari (2011)Atari Interactive (2011)

Logo: Over a light blue background, many little red squares come together and form word ATARI with its common tripod logo above. Both are in 3D view with a little shine. The URL appears below the text and Tripod. The tripod is back to its original look.

Variants: The games usually have this logo still on a black background, with or without the red box.

FX/SFX: The animation in CGI.

Music/Sounds: Some kind of up-speeding console sounds.

Availability: Uncommon. Depends on the game:
  • Animated version: Seen on trailers for new Atari games. It also appears on some games such as Star Raiders and Test Drive Unlimited 2.
  • Red box on white BG: Appeared on Haunted House for iOS, Yar's Revenge, Backyard Sports: Sandlot Sluggers and RollerCoaster Tycoon 3D.
  • Red box on black BG: Appeared on Blade Kitten, Backyard Sports: Rookie Rush and UnderGarden.
  • White tripod and text on black BG: Appeared on Project Runway (Possibly the PC version, as the Wii version uses the 7th logo) and the Nintendo DS version of Backyard Sports: Sandlot Sluggers.
  • Red tripod and text on white BG: Appeared on Atari Scratchers, Breakout: Boost, Asteroids: Gunner, Atari Greatest Hits Volume 1 and Atari Greatest Hits Volume 2.
  • White tripod and text on red BG: Appeared on Centipede: Infestation.
  • Black tripod and text in white square on black BG: Appears on the DS version of Backyard Sports: Rookie Rush.

Editor's Note: None.

10th Logo

Logo: On a white Background, red squares form the Atari tripod logo. After the tripod is completed, it slams down, sending many little red squares everywhere. "ATARI" is on the bottom of the tripod, but unlike the last logo, the text is longer and there is no URL.

FX/SFX: CGI Animation.

Music/Sounds: TBA.

Availability: Brand new. It first appeared on the trailer for Atari Vault on Steam, and later appeared on the said game. It also appears on Roller Coaster Tycoon World, also for Steam.

Editor's Note: None.