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Logo descriptions by Cesar Blanco
Video capture courtesy of The Logo Channel (Mr. Logo)

1st Logo

Logo: TBA


Music/Sounds: TBA

Availability: Presumably seen on AT&T corporate videos during the government-mandated transitionary period in which the Bell System worked with the government on an acceptable breakup plan, and also appears at the end of 1983-1984 editions of The MacNeil/Lehrer NewsHour.

Editor's Note: None.

2nd Logo
(January 9, 1984-1991)
AT&T (1984)

  • On a black background , we see blue triangular prisms flying forward forming the AT&T sphere logo. As it rotates a bit, we see "AT&T" slide up and the logo turns 2D.
  • Similar to the above; we see a front view of the prisms flying from the left to form the AT&T sphere logo. "AT&T" fades in below. The logo turns 2D.

Trivia: This logo was designed by Saul Bass, who also did the 1969 logo for the Bell System (which AT&T owned until 1983).

FX/SFX: The flying, and the sliding.

Music/Sounds: Either a warbly synth bass, followed by five synthesized notes and four synth-piano notes or no music at all.

Music/Sounds Variant: One variant had a different synth theme.

Availability: Seen on corporate videos from AT&T. This animation was also seen on MacNeil/Lehrer programs on PBS which had AT&T as their corporate sponsor, including The MacNeil/Lehrer NewsHour and My Heart, Your Heart.

Editor's Note: None.