W (UK)

Background: When Watch launched in 2008 as the new flagship channel for the UKTV network of channels it would mainly feature great entertainment programmes and non-crime drama.

1st Logo

(7 October 2008-22 September 2010)

Nickname: "Eyeball"

Logo:TBA

Variant:

• Georgian Square:On live action footage we see a group of people pushing a large eye across and as they are doing so the camera switches to close-up shots of the people smiling, laughing and children playing around, then we see this eye from a clearer view with the people (most are in groups around a cloth having a picnic), and the words "watch" appear by wiping in and the words shine once aswell a second after the words wipe in.
• Beach: The people are doing the same thing but the large eyeball is a little closer to the camera.
• City Night: This variant was used from October 2008-April 2009, in this variant after the crowd moves the eyeball they carry sparks in which they light.
• Farm: The crowd are carrying flags as they move the eyeball across.
• Cinema: In this ident we see a set of chairs a flashing blue light above it which is shining on the words "watch" and there is a eyeball which jumps across 3 times until it reaches the end of the word "watch", in which it looks at the screen.

FX/SFX: The words forming, the eyeball moving.

Music/Sounds:Depends of the variant.

Availability: Extinct.

Editor's Note: None.

2nd Logo

(23 September 2010-12 February 2012)

Logo: On live-action footage we see a clip of something happening and once it's done the camera turns to a whiteboard with the word "together." already present but it scrolls across a number of words until a disguised man puts a blue circle with the word "Watch" in white.

Variant: Some other variants shown include A Night Out, Playful Picnic, A Night In and Catch up Cafe. A Christmas variant as also used in 2010 and 2011.

FX/SFX: The reversed live-action footage, the blue circle shining.

Music/Sounds:TBA

Availability: Extinct.

Editor's Note: None.

3rd Logo

(13 February 2012-14 February 2016)

Logo: On a certain background we see live-action footage of objects moving around and after halfway into the ident the footage slows down and a red semi-circle is seen in the middle and the objects specific to the logo come out of it at normal speed for a few seconds before becoming slow motion again and as the objects begin to fly out the word "WATCH" wipes in.

Logo: The semi-circle may trown fur, crystal, smoke or liquid, and the background changed.

FX/SFX: The "WATCH" logo forming, the objects.

Music/Sounds:TBA

Availability:Extinct.

Editor's Note: None.

4th Logo

(15 February 2016-)

Logo: We see live-action footages of areas with the camera zooming in to a diamond ending up in another scene this time the letter "W" is what the camera zooms into before going back to the diamond, when the camera zooms inside the diamond or letter "W" a different live-action area is shown.

FX/SFX: The camera zooming into the W or diamond shape.

Music/Sounds:TBA

Availability:Currently in use.

Editor's Note: None.