WILL-TV

Logo descriptions by 19Joshua
Video captures courtesy of 19Joshua

Background: WILL-TV is a PBS member station located in Urbana, Illinois.


(1980-1988)

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Logo: On a lined purple background, we see a cyan "12" zooming out, it then camouflages in the background. The background reveals to be the first L in "WILLtv" in a Belwe Bold font, which zooms out to the center on a gray-black gradient background with "channel 12" on the bottom of "WILLtv". "channel 12" glows after, while "Urbana" and "The Broadcasting Services of the University of Illinois" fade in under it. "WILLtv" glows, then "channel 12" glows again. It repeats 4 times and it gets faster.

Variants: On local shows, we just have "WILLtv" zooming out and "channel 12" is replaced with "presents".

FX/SFX: The zooming out of "12" and "WILLtv". The camouflaging of "12". The glowing of "WILLtv" and "channel 12".Done by Alpha Cine.

Music/Sounds: A dreamy and mellow synth theme. Local shows have an announcer saying "(show) is a local production of WILL-TV, Channel 12." or a short version of the dreamy theme.

Availability: Seen on local programs, like Talking Point. The long version is probably only used as a station ID. The local production logo with a short version of the long version's theme is fromThe Dickson Mounds Controversy.

Editor's Note: None.