Bing Crosby Productions

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Logo descriptions by Adam P., Sean Beard, Eric S, and Andrew Batstone
Logo captures by Eric S., Bob Fish, Logophile and V of Doom
Editions by V of Doom and Bob Fish
Video captures courtesy of
JohnnyL80 and mcydodge919

1st Logo
(October 2, 1961-May 13, 1963)
Bing Crosby Productions (1961)Bing Crosby Productions (1962)

Nicknames: "The Film Reels", "Film Reels and Symbols"

Logo: Superimposed, the image of two film reels fade into the middle of the screen. Then the words "A" and "Production" fade into place as Bing
Crosby's name writes itself over the reels in a stylized font, not unlike that used for Desilu's, at an angle (in the same angled font as Crosby's name), reading "A Bing Crosby Production" (later referred to as "Bing Crosby Productions").

Trivia: On Ben Casey, a bunch of symbols, synonymous to the intro, appear vertical in the background between the reels (from top to bottom: Man (a "male" symbol), Woman (a "female" symbol), Birth (a star), Death (a cross), and an "infinity" symbol).

FX/SFX: The fading-in of the reels and part of the logo's wording and the "signing-in".

Music/Sounds: The closing theme of the show.

Availability: Rare. Originally seen on pre-1963 episodes of Ben Casey. However, this was plastered in the 1980s with the Worldvision logo (gray (or black) "Radar Globe II" on B&W shows, standard version on color shows). This should be reinstated
now that CBS Television Distribution is remastering the series.

Editor's Note: None.

2nd Logo
(September 9, 1963-June 1974)
Bing Crosby Productions (1964, B&W)Bing Crosby ProductionsBing Crosby Productions (1964, Alternate)Bing Crosby Productions (1964, matted)Bing Crosby Productions Presents
Bing Crosby Productions PresentsBing Crosby Productions (1973)Bing Crosby Productions (1974)Frandor Productions/Bing Crosby Productions (1969)Bing Crosby Productions (1973)
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<embed height="140" src="" type="application/x-shockwave-flash" width="176" wmode="transparent"/><embed height="140" src="" type="application/x-shockwave-flash" width="175" wmode="transparent"/>

Nicknames: "BCP", "BCP of Doom", "The Crashing Cars", "Crash Test (from Hell)"

Logo: On a sky blue background, a very thin black line zooms from the upper left side, moves almost halfway across the screen and then flips downward, revealing a butter yellow capital "B" in a black parallelogram. By the time the "B" is fully revealed, a second line flips downward, which reveals a red capital "C" in an orange parallelogram. When the "C" is fully revealed, a third line flips downward, revealing a light blue capital "P" in a dark blue parallelogram. By the time all three parallelograms are in their places, the words "BING CROSBY PRODUCTIONS" in an italic Copperplate Bold font appear underneath.

  • The B&W rendition of this logo (1963-1966) featured the company name sliding in place, in the form of two lines colliding on top of each other. The earlier color variant also uses same effect.
  • Another variant is similar to the one mentioned above, but has just the two lines colliding on top of each other, this is only known to appear on the Hogan's Heroes episode "Oil for the Lamps of Hogan".
  • For the later years, the background color changes to light tan due to film deterioration.
  • A few theatrical features from Bing Crosby Productions had a static rendition of this logo. We see the BCP logo already formed and the text "A Service of COX BROADCASTING CORPORATION" underneath, and the word "PRESENTS" fades in over the BCP logo. No "BING CROSBY PRODUCTIONS" legend is seen. A superimposed version of this was seen as well.
  • On the 1973 TV movie Stranger, there is an in-credit notice.

FX/SFX: The lines flipping downward, and the forming parallelograms.

Music/Sounds: A very loud and dramatic fanfare composed by Gerald Fried, having a short and long version, with the short one being more common. It sounds like two car horns going off as they are just about to crash into each other, hence the "Crashing Cars" nickname.

Music/Sounds Variants:
  • A slightly recomposed theme was used from 1966 onwards, and could seen on Hogan's Heroes episodes starting with "The Schultz Brigade".
  • On the 1973 TV Movie Voyage of the Yes, the closing theme is heard over the logo.

Availability: Uncommon. This logo is intact on Hogan's Heroes reruns on Me-TV and DVD releases. The longer fanfare variation could be seen on Breaking Point and later episodes of Ben Casey.

Editor's Note: This logo may be nerve breaking to first time viewers, but it’s not too bad compared to other logos from around the period.

3rd Logo
(April 25, 1975-October 26, 1979)
Bing Crosby Productions Presents (1975)Bing Crosby Productions (1979)Bing Crosby Productions (1975)Bing Crosby Productions (1970s)

Nicknames: "BCP II", "Still BCP"

Logo: On a black background, we see a white capital "B" in a dark blue parallelogram, a white capital "C" in a light grey parallelogram, and a white capital "P" in a grey parallelogram. The word "presents" is seen below. No "BING CROSBY PRODUCTIONS" legend is seen.

Byline: The byline "A Service of COX BROADCASTING CORPORATION" would appear on some releases.

FX/SFX: Just the fade in and out of the logo.

Music/Sounds: None or the opening theme of the movie.

Availability: Rare. Can still be seen on their theatrical movies from the time.

Editor's Note: None.