View source for ABC "Now Is the Time, ABC Is the Place" ID

<div class="WPC-editableContent"><font size="3">1st (and only) Logo</font><div><font size="3">(1981-1982)<br/><br/><div align="center">[[File:1bc9608865f80abe4b2a3d5b6ca936ff.jpeg|314px|ABC "Now is The Time" ID]][[File:Qna2an9WMhGiwg3xbTaBVw1471958.jpeg|316px|ABC ID (1981)]][[File:E56bd5167e33f3bea05c36c272eb9fde.png|322px|ABC Closed Circuit ID (1981)]]</div></font><div align="center"><font size="3">[[File:Cf389332da9a719c7d44ff2c22fd4541.jpeg|290px|ABC/KTVI 1981]][[File:CNSt2yM0NFR4NYdpxL8SrA1042018.jpeg|288px|WNGE 1981]]</font></div><div align="center"></div><div align="center"></div><div align="center"></div><div><div align="center">[[File:Fbb93a3ac5311b5012fa8b6cb543aa00.jpeg|296px|KTVK 1982 ID]][[File:B32c6aeebb723bfdf6c860d0e41b5417.png|282px|KTVK 1982 ID]][[File:E2097565228d0b70cbb0bdbf4886c12b.jpeg|290px|ABC/WTAE 1981]]<font size="3">[[File:WvIbhd19hvyvfaL NgO9PA404375.png|284px|ABC/WCVB 1981]][[File:ASzqZd1DRr-fYBcYq5WLqA1005142.jpeg|291px|WRAL 1981]][[File:90jM-hV 27DQkFplRry3Rw36458.jpeg|284px|WPVI 1983]]</font></div><div><div><div align="center"><font size="3">[[File:KJweedwvBG-izYseS7pGg1067186.jpeg|283px|KABC-TV Los Angeles (1981)]][[File:27b69c44a38d2683bea4dbd48ee681c2.jpeg|288px|ABC/KABC 1981 (alt. logo)]]</font></div><font size="3"><div align="center">[[File:E17cf8b0bc85dc48c14c391956a43ce0.jpeg|290px|ABC/WJLA 1981]][[File:OEOOLyl2TrEQq37 ZyKmGA1450861.jpeg|285px|WABC 1981]][[File:WixPX23yBG-tW4vYw0ij6Q229506.jpeg|285px|WABC 1981]][[File:790c48827a6c1ccd2298c2e0f6b27927.jpeg|292px|WXYZ ID 1982]][[File:603defd5c8920196e7a4d9534ca18c51.png|291px|ABC/WKBW 1981]][[File:8aa7d8865f0821bf98e97fbfabc024ae.jpeg|290px|ABC/WLS 1981]][[File:53ba4f1e5313255e454adf9afa5d416b.jpeg|288px|WFAA 1982 ID]][[File:9ea0c5949f2f90c36205dd849b3ef221.jpeg|291px|ABC/WMTW 1981]]</div></font><font size="3"><div align="center"></div><div align="center"></div></font></div><div align="center"><font size="3">[[File:JmpTshjcKfWlHq6KXIEmDQ74387.jpeg|285px|KUSA 1981]][[File:5f440617ac3c72448eefb6dd16f016b9.jpeg|288px|ABC/KCAU 1981]]</font></div><div align="center"><font size="3">[[File:Dn19kF6aIP2XII49xkNKBA1622599.jpeg|287px|ABC KGUN-TV (1981)]][[File:37f8f57fbdab710b2acd502f96cbb855.png|280px|ABC/KTHI 1981]][[File:UoUFZ5dq13aR1AfyhA3ziw463354.png|284px|WJZ 1981]]</font></div><div align="center"><font size="3">[[File:NV h5bYv1wJwcVuOn7RiDA647483.jpeg|282px|WAKR 1981]][[File:961838af6b124cfea7d4c0a1827b170b.jpeg|282px|WBAK 1981]]</font></div></div><div></div><div><u><font size="3"><br/></font></u></div><div><font size="3"><u>Nickname</u>: "Now is The Time, ABC is The Place"</font></div><div><font size="3"><br/></font></div><div><font size="3"><u>Logo</u>: On a black background, the words "NOW IS THE TIME" in orange shoots down like a beam onto a blue-dotted grid. After that happens, the camera pans in the center. During that, the dotted grid fades out and the camera zooms in and shifts to the left where the text flashes to reveal the ABC logo with bursts of light shining around the logo.</font></div><div><font size="3"><br/></font></div><div><font size="3"><u>Variants</u>:</font></div><div align="left"><ul><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3">There is a sped-up version which was mostly used on promos.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3">Two versions exist where the logo is blank. The first version has the circle and the other has no circle. This was done so local affiliates could add their logo in when needed.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3">There were versions specifically made for promos where it usually said "SUNDAY'S THE NIGHT!," "MONDAY'S THE NIGHT!," and so on.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3">There's a still version where it is basically an open-matte version of the logo. This was used on sign-offs at the time.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3">A version exists where the words "CLOSED CIRCUIT" is at the bottom. This variant is still.</font></li></ul><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>Custom Local Variants</u>:</font></div><div align="left"><ul><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>KTVI-TV 2 (St. Louis, Missouri; now a FOX affiliate)</b>: The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WNGE-TV 2 (Nashville, </b><b>Tennessee</b><b>; now known as WKRN-TV)</b>: The station's logo replaces the ABC logo and there's a byline with the words "WNGE / Nashville" at the bottom.</font></li><li><font size="3"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif"><b>KTVK-TV 3 (Phoenix, Arizona; now an independent station)</b>: </font>The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WTAE-TV 4 (Pittsburgh, Pennsylvania)</b>: There's a byline with the station's logo on the right and the words "wtae-tv" on top and "PITTSBURGH" on the bottom, on the right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WCVB-TV 5 (Boston, Massachusetts)</b>: There's a byline with the words "<b>WCVB </b>TV" on the left, the station's logo in the middle, and "<b>BOSTON</b>" on the right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WRAL-TV 5 (Raleigh-Durham-Fayetteville, North Carolina; now a CBS affiliate)</b>: The station's logo replaces the ABC logo and there's a byline with the words "WRAL-TV RALEIGH" at the bottom.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WPVI-TV 6 (Philadelphia, Pennsylvania)</b>: The station's logo replaces the ABC logo and the words "WPVI TV" appear on top of the logo and "PHILADELPHIA" appears at the bottom.</font></li><li><font color="#333333" size="3"><b>KABC-TV 7 (Los Angeles, California)</b><font face="Arial, Verdana, Helvetica, sans-serif">: The station's logo replaces the ABC logo and there's a byline with the words "KABC-TV LOS ANGELES" at the bottom. Another variant has </font><font face="Arial, sans-serif">the same byline, but with the regular ABC logo.</font></font></li><li><font color="#333333"><font face="Arial, sans-serif" size="3"><b>WJLA-TV 7 (Washington, D.C.)</b>: There's a byline with the words "WJLA-TV" on top and "WASHINGTON, D.C." in small print at the bottom on the left and the station's logo on the right.</font></font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WABC-TV 7 (New York, New York)</b>: The station's logo replaces the ABC logo and is shifted up a bit, and there's a byline with the words "WABC-TV New York" at the bottom. Another variant has it without the byline.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WKBW-TV 7 (Buffalo, New York)</b>: The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WLS-TV 7 (Chicago, Illinois)</b>: There's a byline with the words "WLS-TV CHICAGO" on the left and the station's logo on the right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WXYZ-TV (Detroit, Michigan)</b></font>: The station's logo replaces the ABC logo, and is given a more bluish-metallic sheen.</li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif"><b>WFAA-TV 8 (Dallas/Fort Worth, Texas)</b>: The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WMTW-TV 8 (Poland Spring-Auburn-Portland-Lewiston, Maine)</b>: The logo is different this time around. On the logo is the word "ei8ht's." Below it is the words "THE" on the middle-left, "PLACE" on the middle-right, "WMTW-TV" on the bottom-left, and "Poland Spring, Maine" on the bottom-right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>KBTV-TV 9 (Denver, Colorado; now known as KUSA-TV and now an NBC affiliate)</b>: The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>KCAU-TV 9 (Sioux City, Iowa)</b>: There's a byline with the words "KCAU-TV" on top and "SIOUX CITY" on the bottom on the left and the station's logo on the right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>KGUN-TV 9 (Tuscon, Arizona)</b>: The temperature appears on the top-left of the screen and the station's logo appears on the bottom-right.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>KTHI-TV 11 (Fargo-Grand Folks, North Dakota; now known as KLVY-TV and now an NBC affiliate)</b>: There's a byline with the words "KTHI-TV/11" on top and "FARGO/GRAND FOLKS" on the bottom.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WJZ-TV 13 (Baltimore, Maryland; now a CBS O&amp;O affiliate)</b>: The station's logo replaces the ABC logo.</font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WAKR-TV 23 (Akron-Cleveland-Canton, Ohio; now known as WVPX-TV and now an Ion Television affiliate)</b>: The station's logo replaces the ABC logo which is now on a completely black background and there's a byline with the words "<i>AKRON</i>" on top and "CABLE CHANNEL 4" on the bottom.<br/></font></li><li><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><b>WBAK-TV 38 (Terre Haute, Indiana; now known as WAWV-TV)</b>: The station's logo replaces the ABC logo and the words "WBAK-TV 38" and "TERRE HAUTE" with the ABC logo at the bottom.</font></li></ul><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>FX/SFX</u>: Impressive animation for the early 80's which still holds up well today.</font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><br/></font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>Music/Sounds</u>: The campaign's song "Now is The Time" or silent.</font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><br/></font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>Music/Sounds Variant</u>: The promo version usually had "Now is the time" being replaced with such examples as "Sunday's the night...", "Monday's the night...", etc. The Saturday version had "Saturday's the time..."</font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><br/></font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>Availability</u>: Extinct, as it was only used as a station ID.</font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><br/></font></div><div align="left"><font color="#333333" face="Arial, Verdana, Helvetica, sans-serif" size="3"><u>Editor's Note</u>: The black background and overall feel of the logo may get to some.</font></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div><div></div></div></div><br/></div>