ABC "Let Us Be the One" ID
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Logo descriptions by Matt Gauer
1st (and only) Logo
(1976-1977)
Nickname: "Let Us Be The One!", "Let Us Be The One You Turn To!"
Logo: On a black background, we see a small group of sparkles moving around in different directions until they form the worlds "LET US BE THE ONE!" (tilted at an angle). A pink glow flashes behind the words as they continuously zoom closer and fill the screen. Then we cut to a chrome ABC logo glowing blue, with the ABC letters shining as it slowly zooms out.
Variants:
- A version was made for Nine in Australia. In this version, the Nine logo replaces the ABC logo.
- An alternate version was also made for Nine in Australia in which the network's "nine dots" logo replaces the Nine logo.
- A still version was also used as an alternate ID and for closed-circuit broadcasts. Some times the glow around the ABC logo would be smaller and darker.
Custom Local Variants:
- KOMO-TV 4 (Seattle, Washington): There's a byline with "KOMO TV" on the left, and the station's logo on the right.
- WCVB-TV 5 (Boston, Massachusetts): There's a byline with "wcvb-tv" on the left, the station's logo in the middle, and "boston" on the right.
- KABC-TV 7 (Los Angeles, California): The station's logo replaces the ABC logo. In addition, program titles like "Hollywood Squares", "Match Game P.M.", "The Gong Show", and "Let's Make A Deal" would be featured in the same sparkling animation as the "LET US BE THE ONE!" text. An alternate version has the standard ABC logo with a byline below with "KABC-TV" on the left, the station's logo in the middle, and "LOS ANGELES" on the right.
- WLS-TV 7 (Chicago, Illinois): There's a byline with "WLS-TV CHICAGO" on the left, and the station's logo on the right.
- KTUL-TV 8 (Tulsa, Oklahoma): The station's logo appears in a glossy sliver/white (instead of chrome blue).
- WOKR-TV 13 (Rochester, New York; now known as WHAM-TV): There's a byline with "WOKR TV13" on top and "Rochester, N.Y." on the bottom.
Music/Sounds:The campaign's song "Let Us Be The One", which is based off of the song "Let Me Be The One" by The Carpenters.
Availability: Extinct, as it was only used as a station ID.
Editor's Note: The animation was done by Robert Abel and Associates. The sparkling, glowing, and shimmering effects (although primitive by modern standards) were state-of-the-art for their time, and certainly has that "disco era" feel.