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Location: DiC Entertainment
Discussion: OMG COOKIE JAR AND DiC IS MERGING
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DiC Audiovisuel
DiC Entertainment
DiC Entertainment Corporation
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 Silversword55 |
OMG COOKIE JAR AND DiC IS MERGING
Jun 22 2008, 8:06 AM EDT It's true. http://www.tvweek.com/news/2008/06/cookie_jar_dic_entertainment_a.php Cookie Jar Group and DIC Entertainment have reached a definitive agreement to merge, creating a children’s entertainment and education giant. Cookie Jar will pay approximately $31.5 million for all issued and outstanding equity in DIC, keeping the company as a subsidiary of Cookie Jar. The merged venture, which combines Cookie Jar’s experience in the production and distribution of TV programming with DIC’s merchandising and licensing relationships, will form a fully-integrated global brand management company. The merger will also create one of the world’s largest independent children’s entertainment and education companies with a library of nearly 6,000 half-hours programs. In addition, Cookie Jar will obtain the merchandising and licensing rights to brands such as American Greetings’ Strawberry Shortcake, Wal-Mart’s Mommy & Me product line and Inspector Gadget. ‘‘Our combined company will be a powerhouse in children’s brands, with global reach through television, DVD, online, books, music and consumer products. We will be a more valuable partner for broadcasters, licensors and retailers with our expanded library, broad market reach, and unmatched capabilities in taking a property from creation to global broadcast, licensing, retail and promotions,” Cookie Jar President and COO Toper Taylor said in a statement. 7 out of 7 found this valuable. Do you? |
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