Written and Compiled by Jason Jones
Photos by Eric S., AsdfTheRevival, and Shadeed A. Kelly
Edition by Eric S.


1st Logo
(1955-1967)

Nickname: "WB Shield"

Logo: A superimposed rendition of the infamous Warner Bros. shield logo, minus the banner that usually reads "Warner Bros. Pictures". There is no company name on screen.

Variants: This had many variants:

• There was an opening logo, which appears a shot of the Warner Bros. Studios (like the current Warner bros. logo) and the Famous shield zooms. Over it might appear "PRESENTS" or not.

• Also were different variants like the shield with text over it like "Filmed at WARNER BROS. STUDIOS in Burbank, California"

• Some shows had the Warner Bros logo over a grainy background, a la DuMont Television Network.
• Later there would be a color version of this logo, with red background and the usual colors of the shield, and for the superimposed variant, only the shield and the letters would appear in yellow.
• On some shows in the closing logo would appear a "PRESENTS" banner.
  

FX: None, it was superimposed on credits, except on the studio buildings, where the studios and shield were zooming.

Music: None, unless you want to count the show's closing theme. But, on the animated unsuperimposed variant without "Presents", this had a 17-note trumpet and would be followed by an announcer saying "This program has been produced by the Entertainment Capital of the World. Produced for television by Warner Bros." as the fanfare ended.

Availability: The superimposed variant can be seen on any Warner Bros. TV show on AmericanLife. The animated unsuperimposed variant, well, is extinct as this is plastered over the "Sheild of Staleness", but it can be seen on the end of "Lawman" on AmericanLife, and the WB "Shield of Staleness" would follow, and the opening "Presents" variant of the animated logo is seen on some episodes of "Cheyenne" on AmericanLife.

Scare Factor: Minimum, not much to worry about here. Although Low to Moderate for the animated variant with the fanfare, which may startle some, along with the silence at the end.



2nd Logo
(1967-1970)

Nickname: "WB-7" or "W7"

Logo: A superimposed stylized-shield, with a combination of a W and a 7, representingWarner Bros.-Seven Arts.

FX: None, another superimposed concoction

Music: None or closing theme

Availability: Is quite rare, last seen on "The FBI," "The Bugs Bunny/Roadrunner Show" and Looney Tunes of the time, described on a separate page. Should be seen more as WB is preserving more logos

Scare Factor: Minimum, the W7 may have actually looked a bit tamer than it's predecessor.



3rd Logo
(1970-February 1972)

Nicknames: "The Kinney Shield", "Shield Stretch"

Logo: Over a blue screen is an abstract shield (like those seen on WB 60s movie posters) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, reading "A Kinney Services Company". The words "Warner Bros. Television Presents" appears underneath the logo.

FX: Again, no animation present

Music: None or opening/closing theme

Availability: Rare; appeared for a short time on TV. "The F.B.I" is one of the few shows that had this logo.

Scare Factor: Low. Some may be a bit started by the strange-looking shield, but is pretty harmless.



4th Logo
(February-September 1972)

Nickname: "Early WCI Shield"

Logo: Standard shield logo over a navy blue background, with the word "TELEVISION" over the banner, and "A Warner Communications Company" underneath.

Resemblence?: This logo looks quite similar to the 1995-2001 "Warner Bros. Animation" logo seen on Cartoon Network and Kids' WB.

FX: None, unless you like to count fade-ins from credits

Music: None, as we are expecting

Availability: Very hard to find as it appeared for quite a short time on TV. Was found on a tape of the pilot for "Kung Fu". DVD Editions of the pilot of "Kung Fu" have the "Shield of Staleness" instead of this one, so it's hard to say.

Scare Factor: Low, but the copy of "Kung Fu" that has been circulated has a somewhat creepy oriental-ish stinger to it, so it's hard to say.



5th Logo
(September 1972-September 1984)

Nicknames: The Big "W", "(\\')"

Logo: A white abstract W consisting of two slanted elongated circles and a shorter elongated circle design inside a black square field, whose corners have been rounded and softened, over a red background. The words "Warner Bros. Television" is at the top, while "A Warner Communications Company" is at the bottom. The typeface for the company name is in white Handel Gothic font.

Variants/Distribution:

• The syndication logo originally had the words "Distributed by" over the byline "Warner Bros. Television" in the early years.
• The syndication logo was later referred to as "Warner Bros. Television Distribution."
• The bylines appear in shadow mode during the 1980s.
• There is a television version resembling the opening movie logo. It was seen on the original 1974 Wonder Woman TV Movie starring Cathy Lee Crosby when it aired on the Sci-Fi Channel years ago.

FX: None, I think you see where this is going

Music: A dramatic 7-note horn fanfare. Usually shown with music from the show fading out.

Availability: Survives on reruns of "The Dukes of Hazzard" on CMT and "Alice" on ION.

Scare Factor: None to low.



6th Logo
(1984-)

Nicknames: "The WB Shield", "Shield of Staleness"

Logo: Over a set of clouds, the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" above the shield, and the owner byline at the bottom.

Byline Variants: First here are the little differences in the logo, along with dates in which they were used:

• 1984-1990: Referred to as "A WARNER COMMUNICATIONS COMPANY"
• 1990-1992: Referred to as "A TIME WARNER COMPANY"
• 1992-2001: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY"
• February 2001-July 2003: Referred to as "An AOL Time Warner Company", with most letters in lower case.
• July 2003-: Coinciding with the renaming of "AOL Time Warner" back as "TimeWarner," this logo appears without any byline whatsoever for the first tome in 36 years. This is done as all of the WB divisions are organized as "Warner Bros. Entertainment" under TimeWarner.

Network Variants: Next, we have a few general logo variations. First, the network variations, along with dates in which they were used:

• 1984-1995: The WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, the owner byline at the bottom.

• 1994-1997, 1999-January 2001: The words "WARNER BROS. TELEVISION" is removed from above the shield and now appears inside the shield banner, and the company byline appears under another typeface.
• January-December 1998: Same as the standard movie logo at the time, with the words "75 Years Entertaining the World" across both sides of the WB Shield (reading simply "WARNER BROS." or "WARNER BROS. PICTURES") and a darker background. A wind blowing type of sound was also used for this logo.
• Fall 2000-January 2001: The logo has a slightly different cloud background, a bit better defined. The shield logo has an up to date banner inscription, still reading "WARNER BROS. TELEVISION" across. The byline (reverted back to its first typeface) is higher now, to make room for a small www.warnerbros.com below.
• February 2001: The logo is now a TV rendition of their current movie logo. The background is darker, the shield logo still reads "WARNER BROS. TELEVISION" across and the small www.warnerbros.com below the byline remains intact.

Syndication Variants: Now here are the syndication variations of the logo, along with dates in which they were used:

• 1984-2000: The WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the word "DISTRIBUTION" below that byline.
• 1993-2001: The same as the previous variation, but this time, the words appear as "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION", the first three words overlapping the other two.
• 1994-1997, 1999-2000: Most cable TV shows will have "WARNER BROS. DOMESTIC PAY TV, CABLE & NETWORK FEATURES" on top (some without music).
• 1994-1996: Some off-network shows would have a combo of the logo bylines. It appears as "WARNER BROS. TELEVISION" at first, then fades to "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION" soon afterward. This logo variant still had the words "WARNER BROS. PICTURES" in the shield banner.
• 1984-1996: The banner reads "WARNER BROS. PICTURES".
• 1994-2001: The banner reads "WARNER BROS." on most first-run and non-WB shows.
• 1996-2000: The banner reads "WARNER BROS. TELEVISION" on most off-network WB shows.
• 1998: Same as the standard movie logo at the time, with the words "75 Years Entertaining the World" across both sides of the WB Shield (reading simply "WARNER BROS." or "WARNER BROS. PICTURES") and a darker background. A wind blowing type of sound was also used for this logo.
• 2000-2001: This logo is much like its network TV counterpart, and includes either "DISTRIBUTED BY" or "PRODUCED AND DISTRIBUTED BY" above the shield logo and a small www.warnerbros.com below the byline appears.
• January 29, 2001-March 2001: This shortest new logo has yet another different cloud background. It has a bit better defined WB shield logo with an updated banner inscription, like that of the Warner Bros. Classic/Television Animation version. The words "Warner Bros. Domestic Television Distribution" reappear above the shield logo with the new byline below it. The company URL is temporarily removed.
• February 16, 2001 (approx.)-: The logo is now a TV rendition of their current movie logo. The background is darker, and once again the shield logo reads "WARNER BROS. TELEVISION" across. Like the Fall 2000 logo, this one includes either "Distributed by" or "Produced and Distributed by" above the shield logo and the small www.warnerbros.com below the byline reappears.
• 2005: A CGI-rendered WB zooms out into it's usual place. Also, a banner reading "50 Years of Quality" surrounds the shield, sometimes with a "Distributed by" text over the logo.

Other variants: For the 2003 logo of Warner Bros. Television Distribution, when the logo is far back, it's by Warner Bros. Domestic Television Distribution. If it's up-close, it's by Warner Bros. Television Distribution.

Syndie Voiceovers: Here is a list of the stars that did the voiceover and the production company stated for early-mid 90s shows that were syndicated by Warner Bros. Basically, the spiels are what we have listed here, but also add ".....and is distributed by Warner Bros. Domestic Television Distribution" to each of these parts so you can get the full experience.

• Full House, Dave Couiler (as Joey Gladstone): Full House is produced by Jeff Franklin Productions with Miller-Boyett Productions in association with Lorimar Television (1987-1993 episodes), Warner Bros. Television (1993-94 eps)
• Family Matters, Reginald VelJohnson (as Carl Winslow): "Family Matters" is a Miller Boyett Production in association with Lorimar Television (1989-1993 eps), Warner Bros. Television (1993-94 eps)
• Head of the Class, Leslie Bega (Maria Borges): "Head of the Class" is a Eustis-Elias Production in association with Warner Bros. Television
• Perfect Strangers, Mark Linn-Baker (Larry Appleton): "Perfect Strangers" is a Miller-Boyett Production in association with Lorimar Television
• Growing Pains, Kirk Cameron (Mike Seaver): "Growing Pains" is a Guntzelman-Sullivan-Marshall Production in association with Warner Bros. Television
• Murphy Brown, Charles Kimbrough (Jim Dial): "Murphy Brown is a Shukovsky-English Production in association with Warner Bros. Television
• Fun House, announcer John "Tiny" Hurley: "Fun House" is a Stone Television Production in association with and is distributed by Lorimar-Telepictures! Ooh.
• Alf, Brian Cummings (not on the show, an announcer): Alf is an Alien Production.
• The Hogan Family, Jason Bateman (David Hogan): "The Hogan Family" is a Miller-Boyett Production in association with Lorimar Television
  

FX: None in particular, as the logo was still, very very few WBTV logos had any sort of animation. The 2005 version has the entire logo zooming out to the center and the clouds are flying. Sometimes the shield remains still while the clouds are animating.

Cheesy Factor: The Cable-Pay TV logo has a bad fade-in compared to other logos added more smoothly.

Music: Usually shown with the outro of any theme music from its respective TV show. As the theme begins in 1994. In other cases, it has the Rankin/Bass music.

• 1994-2003: A 7-note loud horn theme with a drum cresendoing throughout. Some shows with WBDTD would have the first few notes cut off used on reruns like "Living Single" and "Hangin with Mr. Cooper". Some shows in association with WBTV would have the theme cut in half.
• 1998: A rendition version of the 1998 movie theme from the 75th Anniversary movie logo.
• 2003-: A short version of the 1999 WB theme of "As Time Goes By" from the classic WB film Casablanca. Some shows in association with WBTV would have the theme cut in half.
• Reruns of "The Fresh Prince of Bel-Air" would have a hip-hop theme until the 1994-1996 episodes. This was also used once on one episode on the 2003 logo.
  

Availability: Common, depending on the logo timeframe. Still appears on various WBTV shows on TNT, TBS, Spike TV, ABC Family, with original (at the time) company info. The 1998 logo is uncommon, and survives on 1998 episodes of "Friends" in local syndication. The 2000 WB logo is considered rare, as it has appeared for a short time before Time Warner's merger with America Online. The first AOL Time Warner logo is somewhat hard to find as it appeared for quite a short time on TV's "Extra" and "Access Hollywood." The current logo is common. The "50 Years" version is uncommon and can be seen on any WB shows from that year (examples include "ER", "The War At Home", "Two and a Half Men", "Supernatural", "Smallville", "Nip/Tuck", and "Without A Trace"). A special variant with the Rankin/Bass music was seen on the "A Year Without a Santa Claus" on DVD, which plasters over the Rankin/Bass logo.

Scare Factor: Depending on the logo variant:

• None to moderate if the ending theme of a TV show finishes over it.
• Very Low to highLow with the 1994-2003 theme.
• None with the "Fresh Prince" variant.
• None with the 1998 theme.
• LowNone for the 2003 theme.