Walt Disney Television
Logo descriptions by Jason Jones, Matt Williams, Matt Anscher, Nicholas Aczel, and John Coffey
Logo captures by Eric S., Wisp2007, sega3dmm, V of Doom, Logoboy95, and others
Editions by Mr. Logo Lord, Shadeed A. Kelly and V of Doom
Video captures courtesy of Tlogos, dylanman10, and LARDLOGO
Background: Disney's TV output from 1954 until 1981 (the anthology series, Zorro, Mickey Mouse Club) had no in-credit text for Walt Disney Productions at all; also, it didn't have its own television arm until 1983 as Walt Disney Pictures Television. The name Disney obviously required no indication, unlike other studios. Syndication of Disney product was done by SFM Entertainment. The original Mickey Mouse Club, The Mouse Factory, and the 1970s revival of MMC were the only programs made available through syndication; in the days before the Disney Channel, the lesser movies and the short cartoons were seen only on the anthology series, while the animated films and first-tier live-action films were, of course, re-issued to theaters. When the anthology series moved to CBS, however, this changed.
1st Logo
(1981-1985)
Logo: This is not really a logo, only an in-credit text saying "Walt Disney Productions". In 1983 the text changed to "Walt Disney
Pictures".
FX/SFX: None.
Music/Sounds: The closing theme of the show.
Availability: Fairly rare. Seen on 1981-1983 anthology series episodes (when the show was titled "Walt Disney") and on the Disney Channel Valentine's Day compilation of cartoon material entitled From Disney With Love. Since these are no longer on TDC, one must look for the commercially released (but long out of print) videotapes of the anthology series (the episodes being The Hunter and the Rock Star and The Ranger of Brownstone). It may or may not have been used on the few short-lived series the studio produced for CBS in 1982 and 1983 (Herbie the Love Bug, Gun Shy, Small and Frye, Zorro and Son), but these shows are never seen anymore. The site www.billcotter.com has information on all TV produced by Disney and its subsidiary labels. The "Walt Disney Pictures Television Division" placeholder logo was only seen on the 1984 CBS special Donald Duck's 50th Birthday.
Scare Factor: None, depending on the music being used.
2nd Logo(1985- )
Nicknames: "The Castle", "Blue Castle", "Magic Kingdom", "Disney"
Logo: A shortened version of the 1985 Walt Disney Pictures logo, starting with the white ball of light , then extending out to form the word "Walt Disney" but with the word "Television" below it instead. A white circular line is drawn over the castle.
Variants:
- From 1985-1988, a shortened variant of the movie logo of the era was used.
- In 1998, the URL www.disney.com is seen below. There is no flash on this variant, the castle and the "Walt Disney" name was already formed.
- There is also another variant without the web page byline and cuts out the flash too. This was also used with the DISTRIBUTED BY BUENA VISTA INTERNATIONAL logo.
FX/SFX: The "flash" (if applicable), the drawing with the line.
Cheesy Factor: Simple 2-D 80s animations. For the later years, it's enhanced.
Music/Sounds: From 1985-1988 had a light 6-note synth tune, the 5th note particularly rolled. In some Disney shows, it had a bell being rapidly a la the piano. Starting in 1988, a six-note orchestral fanfare based on "When You Wish Upon A Star" was heard. In 2008, the fanfare was redone. On the 1991-1994 ABC sitcom ''Dinosaurs'', the closing theme played over the logo.
Music/Sound Variants:
- Sometimes seen with the 1985 Buena Vista Television jingle.
- Starting in 1994, the music was warped up.
- On Disney's The Mighty Ducks, it used the 1995 Buena Vista Television theme.
Availability: Common, seen on lots of family shows on ABC, The Disney Channel, ABC Family, Disney XD and various channels with shows from Disney.
Scare Factor: Low, varies depending on what you think of the music variant being used, but is one of the most popular logos.
3rd Logo
(1985-2006)
Nicknames: "Abstract Castle", "Blue BG & Rainbow Castle", "Multicolored Kingdom"
Logo: On a shady indigo blue BG, we see the familiar Disney stylized, segmented castle (as seen in the 1985 Walt Disney Pictures logo), but shaded (from top to bottom) red, orange, and yellow. The white circular line is already there, as is the "WALT DISNEY" corporate words below but with "Television." A spark flies around the circular line from right to left (in the same vein as said movie logo) as the words fades to the Buena Vista Television text.
Trivia: One Winnie the Pooh tape had, strangely, full animation, although it was supposed to use the still version. It might have been a mistake in production.
Variants:
- There is a variant with no animation and no text fading when the "Walt Disney Television" text stays on screen. Most Winnie the Pooh videos had this still logo.
- The Walt Disney Television text would cross-fade to the text reading as "Distributed by Buena Vista Television" or "Distributed by Buena Vista International, Inc."
FX/SFX: The "spark" flying, the text fades. In other cases, it's completely still.
Cheesy Factor: Same as the 1985 Walt Disney Pictures logo.
Music/Sounds: Sounds of some "pings" or the bells sounding like you move your hand rapidly on the keys of the piano, the closing theme of the show, or none.
Availability: Appears at the end of Where on Earth is Carmen Sandiego? and Bill Nye the Science Guy on Univision, and before every Disney movie shown on TV outside the US. Most shows on Toon Disney (now Disney XD) would replace it with the Walt Disney Television or then-current Buena Vista logo, sometimes with the original music preserved. However, this logo was found on the DuckTales DVDs. The non-animated version of this logo was found on Winnie the Pooh videos.
Scare Factor: Low, depending on the variant.
4th Logo
(1987)
Nicknames: "Sixty Years of Mickey with You", "Happy Birthday Mickey!"
Logo: On a yellow background, we see Mickey, in a tuxedo, stand on a blue filmstrip with Steamboat Willie in it, over a pink circle with the words "SIXTY YEARS WITH YOU" in it. A green ribbon is behind him reading "MICKEY". Underneath is the blue text "WALT DISNEY Television", with "Walt Disney" in the corporate "Disney" font.
FX/SFX: All the animation in this logo.
Music/Sounds: The closing theme of the show.
Availability: Rare. Was seen on the 1987 program The Golden Anniversary of Snow White and the Seven Dwarfs when it aired on The Magical World of Disney.
Scare Factor: None.
5th Logo
(1990-1995)
Nicknames: "Abstract Castle", "Black BG & Rainbow Castle", "Multicolored Kingdom"
Logo: On a black background, we see the castle as in the 1st logo with the 3-D words "Walt Disney Television" (now with "Walt Disney" in the same font as the rest of the
words) below it. A spark draws the circular line, but this time from left to right. As the line draws itself, the flags appear one by one on top of the castle. The words below fade to the Buena Vista Television text.
Variants: See the 3rd logo.
FX/SFX: See 2nd logo.
Cheesy Factor: The words are in 3D, but the castle is STILL in 2D.
Music/Sounds: Bell music, but in other cases, it's silent or the finishing of the end title theme from any show plays over the logo.
Availability: Extinct. Seen on such shows like TaleSpin among others.
Scare Factor: Same as 1st logo.
6th Logo
(1991-1992)
Nickname: "Goofy Filmstrip"
Logo: On a shaded blue background, we see a white filmstrip. Then Goofy appears on the top left corner of the filmstrip and moves. The Text "WALT DISNEY Television" (With Walt Disney on its corporate font) fades below, then after few seconds it changes to the Buena Vista Television text.
FX/SFX: Goofy moving, all good Disney animation.
Music/Sounds: None.
Availability: Extinct, being seen originally on 1991-1992 episodes of The Disney Afternoon.
Scare Factor: None.
7th Logo
(December 17, 2008- )
Nicknames: "The CGI Castle", "CGI Magic Kingdom", "CGI Disney Castle", "Cinderella Castle", "Ultra Majestic Castle", "The Happiest Place on Earth"
Logo: We see the completed current 2006 Walt Disney Pictures logo, with "STUDIOS" instead of "PICTURES".
FX/SFX: Same as the movie logo.
Music/Sounds: TBA
Availability: Seen on Letters to Santa: A Muppets Christmas on NBC.
Scare Factor: None.
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About the 4th logo
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Apr 22 2008, 9:08 PM EDT by
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Thread started: Apr 22 2008, 9:08 PM EDT
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According to IMDB and the video itself, the stamp said 1987. Therefore the logo came out in 1987, not 1988!
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