Version User Scope of changes
Aug 21 2009, 11:45 PM EDT universalxdisney172 34 words added, 29 words deleted
Aug 21 2009, 7:38 PM EDT VofDoom

Changes

Key:  Additions   Deletions
Logo descriptions by Matt Williams, Dan DeCosta, and Matt Anscher
Logo captures by Eric S. and others
Editions by Bob Fish, V of Doom, mr3urious, Nathan B., Optimus Prime 2000, and universalxdisney172
Video captures courtesy of heyblondin, monarchofvideos, AADudley, LDEJRuff and Win2000Pro
In Memory of Walt Disney (1901-1966)


Background: Originally established in 1923 as animation studio,studio as Walt Disney Productions (renamed The Walt Disney Company in 1986), this company produced its first animated film, Snow White and The Seven Dwarves, but it never used a proper logo until 1985. Instead it used an in-credit text on most of its films. In 1983, the company was described as "Walt Disney Pictures" with the establismentestablishment of its own movie arm, and the Buena Vista text was modified to "Distributed by BUENA VISTA PICTURES DISTRIBUTION" and moved to the end credits. Unfortunately, Disney retired the Buena Vista brand in 2007. However, the Buena Vista brand probably retained as a home video company. Also, Disney-era Studio Ghibli films didn't have the Walt Disney Pictures logo, instead using the text "WALT DISNEY STUDIOS PRESENTS" on there.


1st Logo
(1937-1985)
Walt Disney Pictures - CLG WikiExample of Generic DisclaimerExample of Generic Disclaimer. Taken from "One of our dinosaurs is missing" (1975)

Logo:
This is not really a logo, only an in-credit text. At the start of the film, we see the words "Walt Disney Presents" or "Walt Disney Productions Presents". At the end of the film, we see "The End. A Walt Disney Production" or "The End. Walt Disney Productions".

Variant: From 1982 to 1985, the studio's theatrical product under the Disney name (except for the two shorts released in 1983, Winnie-the-Pooh and a Day for Eeyore and Mickey's Christmas Carol) had simply "Walt Disney Productions" at the end of the credits. No "the end", as the practice of using these two words at the closing of films had pretty much ceased by now.

FX/SFX: None.

Music/Sounds: Usually the opening and closing themes of the movie.

Availability: Still saved on classic Disney shorts and movies of the era, such as Snow White and The Seven Dwarves, Dumbo, Lady and the Tramp, Robin Hood, The Fox and the Hound, One Hundred and One Dalmatians and The Aristocats
among others.

Scare Factor: None.




2nd Logo
(1983-1998)

Walt Disney Pictures - CLG WikiWalt Disney Pictures (1992)
Walt Disney Pictures (1983)

Nicknames: "The Text", "Title Card"
Logo: Again, just text reading "WALT DISNEY PICTURES", but applied differently depending on the movie. Return to Oz features the "Walt Disney" script logo, and is the first to do so. Never Cry Wolf has the text in a box.

FX/SFX: None.

Music/Sounds: The beginning of the movie's theme.

Availability: Again, on some Disney flicksmovies from the era, most that features this logo is live-action. Sometimes preceded by the 1985-2006 logo. The logo however, came back in 1990. Also seen on Mighty Joe Young.

Scare Factor: None to low.



3rd Logo
(July 1985- )
Walt Disney Pictures - CLG WikiWalt Disney Pictures - CLG WikiWalt Disney Pictures - CLG WikiWalt Disney Pictures - CLG Wiki

Nicknames: "The Castle", "Magic Kingdom", "Disney", "Sleeping Beauty Castle"

Logo: On a blue gradient backdrop, a shower of light descends from the top of the screen, forming a stylized, segmented Cinderella/Sleeping Beauty Castle. The segments seem to be spaced farther apart by the time the light reaches the bottom. Through the main gate of the castle, a white ball of light forms, then extends out to form the words "WALT DiSNEY" in the familiar corporate "Disney" logo font. The word "PICTURES" fades in underneath, and a white circular line is drawn over the castle to the tip of the "W".

Variants:
  • In the original variant, the castle is a lavender/white gradient, and the background is purplish-blue.
  • On some live-action movies such as Glory Road, the Disney castle is metallic orange on a black background. A light shines on the logo, and a spark illuminates it even more. This variant is nicknamed The Flashlight.
  • On The Rescuers Down Under, the audio of the logo is off-sync.off-sync and skinny in size.
  • On the 2003 DVD release of The Rescuers, a thunderclap is heard under the logo. This is because the movie originally started with a Buena Vista logo with the same thunderclap, and Disney replaced it with the 1985 Walt Disney Pictures logo for the 1989 re-release and preserved the original thunderclap. However, on the 1999 VHS release of The Rescuers, the logo is silent. The 1992 VHS release retained the Buean Vista logo.
  • There is a variation of this logo where the animation is slower and not as smooth, and the "shower of light" is not as apparent (it looks more like somebody sliding a sheet of blue paper down to form the castle logo). Also, prior to 1990, the semi-circular line is drawn all the way to the bottom left.
  • When classic Disney shorts were re-released in the 1990's, the text "A FULLY RESTORED ORIGINAL CLASSIC", in the font used for "PICTURES", is shown before the logo.
  • At the end of every film, this logo has no music (a majestic fanfare was used on this logo before a promo in 1985 and D3: The Mighty Ducks uses a flash sound, then a laser sound), and sometimes the castle is already formed.

FX/SFX: The "glowing castle", the "flash", the drawing of the line.

Cheesy Factor: The "flash" and reveal of the castle are rather outdated.

Music/Sounds: A rendition of "When You Wish Upon a Star" finishing off with a flute/recorder at the very end. During the formation of the castle and "Walt Disney" text, sound effects evoking pixie dust are heard. Some movies, like The Parent Trap and The Princess Diaries, uses a different theme. At the end of D3: The Mighty Ducks, it uses a flash sound and then a laser sound.

Availability: Everybody's seen this at least once. The first movie to use this was The Black Cauldron, and this logo has been put in front of almost every subsequent Disney film until the logo's retirement on current releases in late 2006. The last movies to use this logo in theaters were The Wild and The Shaggy Dog, and the last direct-to-video movies to use this were Bambi II, Brother Bear II, and The Fox and The Hound 2. It was used in theatrical releases of films for 21 years. However, starting in the early 1990's, it is currently used on newer prints of classic films, such as One Hundred and One Dalmatians (starting in 1992) and The Aristocats (starting in 1996), among others.

Scare Factor: None to low; this is a very popular logo.



4th Logo (Pixar Variant)
(November 1995-2007)

Nicknames: "The Pixar Castle", "Pixar Kingdom", "Sleeping Beauty Castle 3D"
Walt Disney Pictures - CLG Wiki
Logo: On a blue BG, the camera flies out underneath a 3D CGI castle, with flags flapping on the top. When the logo zooms out, the logo proceeds as normal, but the "Walt Disney" text is more three-dimensional.

FX/SFX: Very nice CGI from Pixar!

Music/Sounds: A bombastic/majestic fanfare composed by Randy Newman. Pixar films directed by Brad Bird so far (The Incredibles, Ratatouille) have that film's respective cue music. On Cars, the fanfare was re-orchestrated to put a little more of the logo in at the same duration of the logo's closing re-appearance. At the end of the film, we hear flapping flags and a chime sound as the line is drawn.

Availability: Seen on all Disney/Pixar productions from Toy Story to Ratatouille. All Pixar films starting with WALL-E use the next
logo.

Scare Factor: None; this is a great logo.



5th Logo
(2006- )
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Nicknames: "The CGI Castle", "CGI Magic Kingdom", "CGI Disney Castle", "Cinderella Castle", "Ultra Majestic Castle", "The Happiest Place on Earth"

Logo: On a night sky background, we see a star a la Pinocchio. Then, some clouds appear a la Mary Poppins. And finally, a pirate ship a la Peter Pan. We then see the castle, done in CGI, while different fireworks are appearing. A circular line is drawn over the castle (in the same vein as the previous logo), then the castle enters many dots from the bottom of the screen to reveal "WALT DiSNEY", in the post-1979 Disney script logo font, albeit slightly revised. "PICTURES" fades in, while the circular line is nearly staying visible on the logo.

Variants:
  • The short version of the CGI castle was seen at the end of some movies.
  • On Disney Digital 3-D releases, the "Walt Disney" text zooms in more to create the 3-D illusion when wearing 3-D glasses.
  • On some trailers, all we see is the castle and "Disney" in its well-known script. Another variant is where the Walt Disney text is there while the curve is drawn.

FX/SFX: The camera pans down to reveal the castle. This logo has beautiful, mind-blowing, CGI animation done, ironically, not by Disney, but by Weta Digital.

Music/Sounds: An orchestration of "When You Wish Upon a Star" by Mark Mancina, completely different from the 3rd logo. Also, firecracker sound effects are heard when the fireworks go off.

Availability: It was first seen on Pirates of the Caribbean: Dead Man's Chest (although in a trailer of the movie, the 3rd logo is shown instead). Current on new Disney movies such as Beverley Hills Chihuahua and High School Musical 3: Senior Year and newer direct to video movies such as Tinkerbell and Space Buddies. It also can be seen on Pixar movies starting with WALL-E.

Scare Factor: None to minimal. This is aone veryof the most beautiful logo,logos ever, combined with the lush music and dream-like animation.