Logo descriptions by Matt Williams, Dan DeCosta, and Matt Anscher
Logo captures by Eric S. and others
Editions by Bob Fish, V of Doom, mr3urious, Nathan B., Optimus Prime 2000, userjt, and universalxdisney172
Video captures courtesy of heyblondin, AADudley, LDEJRuff, and Win2000Pro
In Memory of Walt Disney (1901-1966)
Background: Originally established in 1923 as animation studio as Walt Disney Productions (renamed The Walt Disney Company in 1986), this company produced its first animated film, Snow White and The Seven Dwarves, but never used a proper logo until 1985. Instead it used an in-credit text on most of its films. In 1983, the company was described as "Walt Disney Pictures" with the establishment of its own movie arm, and the Buena Vista text was modified to "Distributed by BUENA VISTA PICTURES DISTRIBUTION" and moved to the end credits. Unfortunately, Disney retired the Buena Vista brand in 2007. However, the Buena Vista name was retained as a home video company. Also, Disney-era Studio Ghibli films didn't have the Walt Disney Pictures logo, instead using the text "WALT DISNEY STUDIOS (HOME ENTERTAINMENT) PRESENTS" on there.
1st Logo
(December 21, 1937-June 21, 1985)
Variants: - From 1982 to 1985, the studio's theatrical product under the Disney name (except for the two shorts released in 1983, Winnie-the-Pooh and a Day for Eeyore and Mickey's Christmas Carol) had simply "Walt Disney Productions" at the end of the credits. No "the end", as the practice of using these two words at the closing of films had pretty much ceased by now.
- On Popeye and Dragonslayer, the text reads as: "Paramount Pictures Corporation and Walt Disney Productions present".
FX/SFX: None.
Music/Sounds: Usually the opening and closing themes of the movie.
Availability: Still saved on classic Disney shorts and movies of the era, such as Snow White and The Seven Dwarves, Dumbo, Lady and the Tramp, among others.
Scare Factor: None.
2nd Logo
(April 29, 1983-December 25, 1998)
Logo: Again, just text reading "WALT DISNEY PICTURES", but applied differently depending on the movie.
Variants:
- Return to Oz features the "Walt Disney" script logo, and is the first to do so.
- Never Cry Wolf has the text in a box.
FX/SFX: None.
Music/Sounds: The beginning of the movie's theme.
Availability: Again, on some Disney movies from the era, most that features this logo is live-action. Sometimes preceded by the 1985 logo. The logo however, came back in 1990. Also seen on Mighty Joe Young.
Scare Factor: None to low.
3rd Logo
(July 24, 1985-December 12, 2006)
Nicknames: "The Castle", "Magic Kingdom", "Disney", "Sleeping Beauty Castle"
Logo: On a blue gradient backdrop, a shower of light descends from the top of the screen, forming a stylized, segmented Cinderella/Sleeping Beauty Castle. The segments seem to be spaced farther apart by the time the light reaches the bottom. Through the main gate of the castle, a white ball of light forms, then extends out to form the words "Walt Disney" in the familiar corporate "Disney" logo font. The word "PICTURES" fades in underneath, and a white circular line is drawn over the castle to the tip of the "W".
Trivia: The Disney script font is basically based on Walt Disney's signature.
Variants:
- In the original variant, the castle is a lavender/white gradient, and the background is purplish-blue. However, some prints of The Black Cauldron show the castle in pure white. Some versions of the 1985-1990 variant show the castle in a light blue/white gradient.
- The size of the logo may vary.
- The 1988 video release of Cinderella has the castle and text tinted a light blue.
- Prior to 1990, the semi-circular line is drawn all the way to the bottom left.
- On some live-action movies starting in 1998 such as Glory Road, the Disney castle is metallic orange on a black background. A light shines on the logo, and a spark illuminates it even more. This variant is nicknamed The Flashlight.
- On the 2003 DVD release of The Rescuers, a thunderclap is heard under the logo. This is because the movie originally started with a Buena Vista logo with the same thunderclap, and was replaced with the 1985 Walt Disney Pictures logo for all re-releases in theaters post-1989. The opening Buena Vista logo is preserved on the 1992 video release.
- There is a variation of this logo where the animation is slow and choppy, and the "shower of light" is not as apparent (it looks more like somebody sliding a sheet of blue paper down to form the castle logo). A smoother version of this variant surfaced from the mid to late 90s.
- When classic Disney shorts were re-released in the 1990's, the text "A FULLY RESTORED ORIGINAL/ANIMATED CLASSIC", in the font used for "PICTURES", is shown before the logo.
- There is a variant with a black background seen at the end of Chicken Little.
- There is a short version that can be seen on Return to Oz, the Roger Rabbit short Tummy Trouble, and the 1980's re-issue of the 1939 Goofy short Goofy and Wilbur. It also appeared, along with the Touchstone Home Video logo, on very early Touchstone Home Video releases, mainly Splash, My Science Project and Baby: Secret of the Lost Legend.
- There is a variant in which the "WALT DISNEY" text is in what appears to be "shadow" mode. It is unclear whether this is an a result of tape deterioration or distortion or if this was indeed an actual variant.
FX/SFX: The "glowing castle", the "flash", the drawing of the line.
Cheesy Factor: The "flash" and reveal of the castle are rather outdated.
Music/Sounds: A rendition of "When You Wish Upon a Star" finishing off with a flute/recorder at the very end. During the formation of the castle and "Walt Disney" text, sound effects evoking pixie dust are heard.
Music/Sounds Variants:
- On some movies like The Journey of Natty Gann, this logo is usually silent.
- There is a slightly re-orchestrated variant on post-1985 releases of The Black Cauldron.
- There is a slightly re-orchestrated theme with a choir mixed in for the short variant. Some late 1980s theatrical trailers have a voiceover saying "From the name that means magic in entertainment".
- Some movies, like The Parent Trap and The Princess Diaries, uses a different theme.
- At the end of D3: The Mighty Ducks, it uses a flash sound and then a laser sound.
- At the end of movies, this logo is usually silent or has the ending theme of the movie playing over it.
Availability: Very common. The first movie to use this was The Black Cauldron, and this logo has been put in front of almost every subsequent Disney film until the logo's retirement on current releases in late 2006. The last movies to use this logo in theaters were The Wild and The Shaggy Dog, and the last direct-to-video movies to use this were Bambi II, Brother Bear II, and The Fox and The Hound 2. It was used in theatrical releases of films for 21 years. However, starting in the early 1990's, it is currently used on newer prints of classic films, such as One Hundred and One Dalmatians (starting in 1992, except for the 2007 re-release, which uses the 2006 logo), The Aristocats (starting in 1996), Mary Poppins, The Jungle Book (both starting in 1997) and The Rescuers (starting in 1999), among others.
Scare Factor: None to low; this is a very popular logo.
4th Logo (Pixar Variant)
(November 17, 1995-June 29, 2007)
Nicknames: "The Pixar Castle", "Pixar Kingdom", "Sleeping Beauty Castle 3D"
Logo: On a blue BG, the camera flies out underneath a 3D CGI castle, with flags flapping on the top. When the logo zooms out, the logo proceeds as normal, but the "Walt Disney" text is more three-dimensional.
FX/SFX: Very nice CGI from Pixar!
Music/Sounds: A bombastic/majestic fanfare composed by Randy Newman. Pixar films directed by Brad Bird so far (The Incredibles, Ratatouille) have that film's respective cue music. On Cars, the fanfare was re-orchestrated to put a little more of the logo in at the same duration of the logo's closing re-appearance. At the end of the film, we hear flapping flags and a chime sound as the line is drawn.
Availability: Fairly common. Seen on all Disney/Pixar productions from Toy Story to Ratatouille.
Scare Factor: None; this is a great logo.
5th Logo
(July 7, 2006- )
Nicknames: "The CGI Castle", "CGI Magic Kingdom", "CGI Disney Castle", "Cinderella Castle", "Ultra Majestic Castle", "The Happiest Place on Earth"
Logo: On a night sky background, we see a star a la Pinocchio. Then, some clouds appear a la Mary Poppins. And finally, a pirate ship a la Peter Pan. We then see the castle, done in CGI, while different fireworks are appearing. A circular line is drawn over the castle (in the same vein as the previous logo), then the castle enters many dots from the bottom of the screen to reveal "Walt Disney", in the post-1979 Disney script logo font, albeit slightly revised. "PICTURES" fades in, while the circular line is nearly staying visible on the logo.
Variants:
- The short version of the CGI castle was seen at the end of some movies.
- On Disney Digital 3-D releases, the "Walt Disney" text zooms in more to create the 3-D illusion when we are wearing 3-D glasses.
- On some trailers, all we see is the castle and "Disney" in its well-known script. Another variant is where the Walt Disney text is there while the curve is drawn.
FX/SFX: The camera pans down to reveal the castle. This logo has beautiful, mind-blowing, CGI animation done, ironically, not by Disney, but by Weta Digital.
Music/Sounds: An orchestration of "When You Wish Upon a Star" composed by Mark Mancina, completely different from the 3rd logo. Also, firecracker sound effects are heard when the fireworks go off.
Availability: It was first seen on Pirates of the Caribbean: Dead Man's Chest (although in a trailer of the movie, the 3rd logo is shown instead). Current on new Disney movies such as Beverley Hills Chihuahua and High School Musical 3: Senior Year and newer direct to video movies such as Tinkerbell and Space Buddies. It also can be seen on Pixar movies starting with WALL-E.
Scare Factor: None. This is one of the most beautiful logos ever, combined with the lush music, dream-like animation, and nice sound effects.