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WTTW
Chicago, Illinois
1st (known) Logo
(1983-1987)

Nickname: “Flared WTTW”, "The Chicago Skylines"
Logo: We back away from a crude drawing of the Chicago skylines. Then, pale purple-blue flares shoot out, and the drawing turns to a black background, and “WTTW” and “Chicago” both zoom out, with “WTTW” seemingly “jumping” away from the viewer, and shrinking, while “Chicago” is still bigger and just “zooming” away.
Variant: A shorter version starts at the logo zooming out.
FX: The logo parts zooming out.
Cheesy Factor: Early CGI, and the drawing of the skylines doesn't look too detailed.
Music: A four-note Moog synth tune, then a weird synthesized violin tune, which should’ve been the jingle for Active Home Video instead.
Availability: EXTREMELY RARE. Check some old 1980s tapes of PBS shows from the channel (like “Frugal Gourmet” or “The McLaughlin Group”, or even "Sneak Previews").
Scare Factor: High; the animation and music can be very unnerving.
2nd Logo
(1987-2000)

Nickname: “The Sphere”
Logo: On a black-blue gradient background, we see a close-up of a ball, which has the buildings of Chicago (you might spot WLS’ old Sears Tower studio in the ball as well) in it. As it starts to zoom away from the viewer, “WTTW” and “Chicago”, also zoom out, both tilted on their sides at first, but rotating while they zoom out. When the letters stop zooming out, the ball zooms out for a few more seconds before it dots the “i” in “Chicago”.
Variant: It seems like that on some shows, the first note is held longer than it usually does. This is a very rare logo.
FX: Not bad for 1990's CGI graphics!
Music/Sounds: A 7-note synthesized chime tune. However, on Paragon Entertainment videos of Lamb Chop’s Play-Along!, the music from the Paragon Entertainment Group logo can be heard after the PEG “Star P” logo is seen.
Availability: While other shows produced by WTTW have switched to newer logos (like Handyma'am), The McLaughlin Group keeps this logo, surprisingly. Obviously, this logo can also be seen on old "Sneak Previews" episodes as well.
Scare Factor: Low; the music may startle people, but otherwise, a great logo.
3rd Logo
(1998)
Nickname: “Planet Earth”
Logo: On a background of the Earth, we see “WTTW Chicago” in a Helvetica font.
FX: It’s a still logo.
Music/Sounds: I don’t believe there is music here, but Kidsongs seems to play the last few notes of its theme song over this logo.
Availability: Rare; only used as an alternate logo for Kidsongs.
Scare Factor: None.
4th Logo
(2000-2006)
Nickname: “Swimming Pool”
Logo: On a water background, “WTTW” turns to face the viewer with a sun shining over the letters, which dies down by the time “Chicago” fades in.
FX: Simple, but nice animation.
Music/Sounds: IIRC, it’s a piano tune, but I'm not too sure. I know Handymaa'm with Beverly DeJulio has its closing theme playing over it.
Availability: I’m not sure, but it may be the current logo. (Apparently, it's not, as I explain below)
Scare Factor: Low; the big letters may surprise some.
5th logo
(2006- )
Nickname: "The Boring Logo"
Logo: Nothing more than the current WTTW logo, which is just "wttw multimedia" in a thin Helvetica font against a white background.
FX/Cheesy Factor: Can anyone give this logo some life? Please?
Music/Sounds: Just the closing theme playing over it.
Availability: Currently in use. I know Word World is one of the shows that has this logo.
Scare Factor: None; it's just boring.
1st (known) Logo
(1983-1987)
Nickname: “Flared WTTW”, "The Chicago Skylines"
Logo: We back away from a crude drawing of the Chicago skylines. Then, pale purple-blue flares shoot out, and the drawing turns to a black background, and “WTTW” and “Chicago” both zoom out, with “WTTW” seemingly “jumping” away from the viewer, and shrinking, while “Chicago” is still bigger and just “zooming” away.
Variant: A shorter version starts at the logo zooming out.
FX: The logo parts zooming out.
Cheesy Factor: Early CGI, and the drawing of the skylines doesn't look too detailed.
Music: A four-note Moog synth tune, then a weird synthesized violin tune, which should’ve been the jingle for Active Home Video instead.
Availability: EXTREMELY RARE. Check some old 1980s tapes of PBS shows from the channel (like “Frugal Gourmet” or “The McLaughlin Group”, or even "Sneak Previews").
Scare Factor: High; the animation and music can be very unnerving.
2nd Logo
(1987-2000)
Logo: On a black-blue gradient background, we see a close-up of a ball, which has the buildings of Chicago (you might spot WLS’ old Sears Tower studio in the ball as well) in it. As it starts to zoom away from the viewer, “WTTW” and “Chicago”, also zoom out, both tilted on their sides at first, but rotating while they zoom out. When the letters stop zooming out, the ball zooms out for a few more seconds before it dots the “i” in “Chicago”.
Variant: It seems like that on some shows, the first note is held longer than it usually does. This is a very rare logo.
FX: Not bad for 1990's CGI graphics!
Music/Sounds: A 7-note synthesized chime tune. However, on Paragon Entertainment videos of Lamb Chop’s Play-Along!, the music from the Paragon Entertainment Group logo can be heard after the PEG “Star P” logo is seen.
Availability: While other shows produced by WTTW have switched to newer logos (like Handyma'am), The McLaughlin Group keeps this logo, surprisingly. Obviously, this logo can also be seen on old "Sneak Previews" episodes as well.
Scare Factor: Low; the music may startle people, but otherwise, a great logo.
3rd Logo
(1998)
Nickname: “Planet Earth”
Logo: On a background of the Earth, we see “WTTW Chicago” in a Helvetica font.
FX: It’s a still logo.
Music/Sounds: I don’t believe there is music here, but Kidsongs seems to play the last few notes of its theme song over this logo.
Availability: Rare; only used as an alternate logo for Kidsongs.
Scare Factor: None.
4th Logo
(2000-2006)
Nickname: “Swimming Pool”
Logo: On a water background, “WTTW” turns to face the viewer with a sun shining over the letters, which dies down by the time “Chicago” fades in.
FX: Simple, but nice animation.
Music/Sounds: IIRC, it’s a piano tune, but I'm not too sure. I know Handymaa'm with Beverly DeJulio has its closing theme playing over it.
Availability: I’m not sure, but it may be the current logo. (Apparently, it's not, as I explain below)
Scare Factor: Low; the big letters may surprise some.
5th logo
(2006- )
Nickname: "The Boring Logo"
Logo: Nothing more than the current WTTW logo, which is just "wttw multimedia" in a thin Helvetica font against a white background.
FX/Cheesy Factor: Can anyone give this logo some life? Please?
Music/Sounds: Just the closing theme playing over it.
Availability: Currently in use. I know Word World is one of the shows that has this logo.
Scare Factor: None; it's just boring.
Latest page update: made by mr3urious
, Jul 24 2008, 2:18 PM EDT
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30 words added
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| Started By | Thread Subject | Replies | Last Post | |
|---|---|---|---|---|
| wondercat2000 | Uh...... | 0 | Aug 10 2008, 3:44 PM EDT by wondercat2000 | |
