U.M.&M. Television Corporation |

Version 20 - view current page

Compiled by Argus Sventon, James Fabiano, Matt Williams, Dan DeCosta, Nicholas Aczel, Kris Starring, and Cameron McCaffrey
Images and Editions by Eric S., AsdfTheRevival, Guillermo A. Martinez, Mr. Logo Lord, V of Doom and Bob Fish



Background: Appeared in the 1950's on television prints distributed by U.M.&M.T.V. before their merger with National Telefilm Associates, see below. The letters U.M.&M. stood for United Film Service, Minot T.V., and MTA-TV.



(1955-1957)
U.M.&M. Television Corporation B&W "U.M.&M. Shield" -Betty Boop- (1950s)U.M.&M. Television Corporation "U.M.&M. Shield" -Little Lulu- (1955-1957)U.M.&M. Television Corporation "U.M.&M. Shield" (Little Lulu, 1955)
U.M.&M. Television Corporation "U.M.&M. Shield" (1955-1957)Version from "Lost Dream" Cartoon (Edited titles and omited the original credits) (1950s)
U.M.&M. Television Corporation B&W Closing Disclaimer -Betty Boop- (1950s)U.M.&M. Television Corporation Closing Disclaimer -Little Lulu- (1955-1957)
U.M.&M. Television Corporation (Little Lulu, 1955)
U.M.&M. Television Corporation Closing Disclaimer -Little Audrey- (1955-1957)


Nickname: "The Blue U.M.&M. Shield"

Logo: A large blue shield is on a reddish-orange background. The words "U.M.&M. T.V. Corp. presents" are on separate lines arranged inside the blue shield in yellow block lettering. The phrase "U.M.&M." is the largest lettering on the logo. The logo only appears once at the start of the film. If in black and white, the shield was black on a white background with white lettering.

Closing Title: At the end of the film, the words "THE END, A U.M.&M. T.V. CORP. Presentation" appear, with the word "Presentation"
written in cursive lettering. There's also a variant of the closing title in which the background is green with orange block lettering.

Variant: On a Little Lulu cartoon "Super Lulu" (1947), the background is green and the shield is reddish purple with orange block lettering.

FX/Cheesy Factor: In the color versions, there was a whitish "glow" around the shield.

Music/Sounds: Usually the first lines of the cartoon theme, but on some Little Lulu prints, the logo is silent, with a unusually scratchy sound, like a old record playing.

Availability: Usually plasters over the Paramount logo and seen on certain AMC Short Cuts. Also on numerous public domain cartoon videos, specially on Little Lulu, Little Audrey and Betty Boop. If you really want to see it, you can buy a $5.00 cartoon video with Paramount cartoons. The logo can be also seen on Jasper and the Haunted House (1942), which does not appear on TV due to racist.

Scare Factor: Low to medium; some people might not like a large blue shield. Also, the scratchy prints and soundtrack may scare people as well. None for the closing title.