Logo descriptions by Argus Sventon, James Fabiano, Matt Williams, Dan DeCosta, Nicholas Aczel, Kris Starring, and Cameron McCaffrey
Logo captures and editions by Eric S., AsdfTheRevival, Guillermo A. Martinez, Mr. Logo Lord, V of Doom, and Bob Fish
Background: This was a distribution company established in 1951, being known as the original purchaser of Paramount Pictures' pre-October 1950 shorts and cartoons (except Popeye and Superman) before the acquistion of the its package and rights by National Telefilm Associates (now CBS Television Distribution), future successor to distributor NBC Films, in May 1956. The letters U.M.&M. T.V. stood for United Film Service, MTA-TV of New Orleans, and Minot T.V.
(1952-1956)
Top: The opening logos.
Bottom: The closing logos.
Nickname: "The U.M.&M. Shield"
Logo: A large blue shield is on a reddish-orange background. The words "U.M.&M. T.V. CORP. presents" are on separate lines arranged inside the blue shield in yellow block lettering. The phrase "U.M.&M." is the largest lettering on the logo.
Closing Title: At the end of the film, the words "THE END, A U.M.&M. T.V. CORP Presentation" appear, with the word "Presentation" written in cursive lettering. There's also a variant of the closing title in which the background is green with orange block lettering.
Variants:
- A black and white version exists featuring the shield being black on a white background with white lettering.
- On a Little Lulu cartoon "Super Lulu" (1947), the background is green and the shield is reddish purple with orange block lettering.
FX/SFX/Cheesy Factor: None, but in the color versions, there was a whitish "glow" around the shield.
Music/Sounds: The opening and closing themes of the cartoon, but on some Little Lulu cartoons, the logo is silent, with a unusually scratchy sound, like a old record playing.
Availability: Usually plasters over the Paramount logo on most black and white prints, and most Little Lulu cartoons and a minority of the color cartoons. Can be found on numerous public domain cartoon videos, especially on Little Lulu, Little Audrey and Betty Boop. If you really want to see it, you can buy a $5.00 cartoon video with Paramount cartoons. The logo can be also seen on Jasper and the Haunted House (1942), which does not appear on TV due to racism.
Scare Factor: Low to medium; some people might not like the large blue shield. Also, the scratchy prints and soundtrack may scare people as well. None for the closing title.