Touchstone PicturesThis is a featured page

Logo descriptions by Matt Williams, Kris Starring, and JuniorFan88
Logo captures by Eric S., V of Doom, and Others
Editions by V of Doom, Bob Fish, betamaxtheflyer, and Vahan Nisanian
Video captures courtesy of Tlogos,
IdentsandLogos, and Eric S.


Background: Touchstone Pictures (formerly "Touchstone Films") was established by The Walt Disney Company in 1983 to produce and distribute more adult-oriented films.


1st Logo
(March 9, 1984)
Touchstone Films  (March 9, 1984)

Nicknames: "Thunderball", "Static Thunderball", "Thunderball of Boredom", "Touchstone Thunderball"

Logo: On a black/salmon gradient background, we see a blue ball with 2 thunderbolts cut into it diagonally. Underneath it is the dark blue text:

T O U C H S T O N E
F I L M S

Trivia: The logo was designed by Jerry Kuyper of Landor Associates.

FX/SFX: None.

Cheesy Factor: Usually, static logos are certainly cheap, and the background definitely is cheesy because shades of pink automatically date logos to the 1980s.

Music/Sounds: None.

Availability: Only seen on Splash. It's seen on TV airings and VHS and DVD prints of said film, but
some late-80s to mid-90s issues plaster it with the early version of the 3rd logo.

Scare Factor: None.



2nd Logo
(September 29, 1984-March 22, 1985)
Touchstone Pictures - CLG WikiTouchstone Films (1984)

Nicknames: "Shattering Thunderball", "Thunderball II",
"Touchstone Thunderball II"

Logo: We start on a blue background, which then shrinks into a ball on a black background zooms out into the upper center portion of the screen. After it heads toward the background, it flashes and turns into the thunderball from the 1st logo and the whole background lights up with "TOUCHSTONE FILMS" at the bottom in navy blue text.

Variant: On fullscreen versions of Baby: Secret of the Lost Legend
, as that film was shot in 2.35:1, the logo was squeezed vertically to fit the standard TV aspect ratio, so the circle became an vertical oval.

FX/SFX: The "shrinking" of the circle, the flash.

Cheesy Factor: The only thing cheesy about the logo is t
he CGI animation for the blue ball at the beginning, but other than that, it's an OK logo.

Music/Sounds: A "wind-blowing" sound followed by a "chime" during the flash part of the animation. In other cases, it's silent.

Availability: Seen only on 2 films: Country and Baby: Secret of the Lost Legend. It also appears on their respective DVD & Blu-Ray releases.

Scare Factor: Low. The sound effects used may catch a viewer unaware.



3rd Logo
(August 9, 1985-February 7, 2003, October 17, 2003)
Touchstone Films (1985)Touchstone Pictures - CLG WikiTouchstone Pictures - CLG Wiki
Touchstone Pictures (1987)Touchstone Pictures - CLG Wiki

Nicknames: "The Snake", "Thunderball III", "Touchstone Thunderball III", "Snake Thunderball"

Logo: On a black background, a blue oblong moves from the right side of the screen to the left. As it shrinks to the left of the screen, the stacked text "TOUCHSTONE PICTURES" slides next to it. After the oblong morphs into a blue ball, the text shines from right to left before hitting the ball. After the text hits the ball, the thunderbolt from the last 2 logos appears on it.

Variants:
  • For the first two years of this logo's use, "FILMS" was seen instead of "PICTURES". The "shining" of the letters is also difficult to see. This version appeared on My Science Project, Down and Out in Beverly Hills, Off Beat, Ruthless People, and The Color of Money.
  • The positioning of the logo varies. Earlier variants were in the middle; for the rest of the logo's run, it was on the bottom.

FX/SFX: The "flash" and the "electricity", but otherwise pretty good 2D animation.

Cheesy Factor: Since this logo uses cel animation, the logo wasn't that bad when it made its debut back in the mid-1980s, but in the later years of the logo's use, it started to look worn out.

Music/Sounds: A series of synthesized bells, ending in a "twang" when the circle and thunder meet. In other cases, it used the opening/closing theme of the movie, or silence. On some films, such as The Color of Money, 3 Ninjas and The Waterboy, the film's opening score is deliberately meant to sync up with the logo's animation.

Availability: Common due to its longevity of 19 years. It's found on many movies produced by the company during this time. It was first seen on My Science Project and was last seen on Shanghai Knights. This logo wasn't seen at all on Gangs of New York, released on December 20, 2002 and makes a surprise appearance on Veronica Guerin, released on October 17, 2003. This logo was seen on pre-2006 prints of The Nightmare Before Christmas, though newer remastered prints have it plastered with the 2006 Walt Disney Pictures logo starting with the 3D re-release. It can still be found on pre-2006 DVD and VHS releases of said film.

Scare Factor: None for the films that use their music for this logo, but it is elevated to low, bordering on medium, as the synth-bell theme may creep out a few, not to mention the dark and ominous nature of the logo.




4th Logo
(August 2, 2002- )
Touchstone Pictures (2003)

Nicknames: "Thunderball IV", "CGI Golden-Light Thunderball", "Touchstone Thunderball IV", "CGI Touchstone Thunderball"

Logo: On a black background, the lightning bolt from the previous logo streaks in and zooms back onto a 3D sphere. After that, the text:

TOUCHSTONE
P---I---C---T---U---R---E---S

zooms out, at first a shadow then is lit up.


Trivia: This logo was made by Picture Mill.

Variant: Sometimes,the logo is tinted blue.

FX/SFX: Great CGI. A notable successor to the rather simple, outdated "Snake" logo.

Music/Sounds: Same as the previous logo. Starting in 2010, the "twang" was replaced with a single echo-ey synth note. Sometimes it uses the film's music or silence.

Music/Sounds Variant: Composer James Newton Howard might have written a theme for this logo, which ended up unused, as heard and said in the expanded score album of Signs, though it it was never confirmed. The possible theme and its alternate version can be heard here: https://www.youtube.com/watch?v=pKDaT4ougkw, https://www.youtube.com/watch?v=e3JtHEAe2Ms

Availability: Seen on all Touchstone releases starting with the debut of Signs in 2002 and beyond in 2003, and also now seen at the start of DreamWorks films that Touchstone distributes, and end of trailers for those films, starting with I Am Number Four. Also seen on American prints of The Wind Rises.


Scare Factor: Minimal for the silent and film music versions, and low to medium for the version with the 3rd logo's music.


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