Touchstone PicturesThis is a featured page

Logo descriptions by Matt Williams, Kris Starring, and JuniorFan88
Logo captures by Eric S., V of Doom, and Others
Editions by V of Doom, Bob Fish, and betamaxtheflyer
Video captures courtesy of Tlogos,
IdentsandLogos, Ridgerazarsixtyfour, and Eric S.


Background: Touchstone Pictures (formerly "Touchstone Films") was established by The Walt Disney Company in 1983 to produce and distribute more adult-oriented films.


1st Logo
(March 9, 1984)
Touchstone Films  (March 9, 1984)

Nicknames: "Thunderball", "Thunderball of Boredom", "Touchstone Thunderball"

Trivia: The logo was designed by Jerry Kuyper of Landor Associates.

Logo: Just a static logo under a salmon background with navy blue text and the typical blue/navy blue thunderball.

FX/SFX/Cheesy Factor: Usually, the static logos are certainly cheap, and the background definitely is cheesy because nobody uses any shade of pink anymore.

Music/Sounds: None.

Availability: The logo is extremely rare to find, as Splash was the only film to have this logo, and it was likely a placeholder logo. It is seen on TV airings, video prints, and recent DVD issues of said film, however
some late-80s to mid-90s issues plaster it with the early version of the "Snake" logo.

Scare Factor: None. After all, it's a placeholder.



2nd Logo
(September 29, 1984-March 22, 1985)
Touchstone Pictures - CLG WikiTouchstone Films (1984)

Nicknames: "Thunderball Shattering Light", "Thunderball II",
"Touchstone Thunderball II"

Logo: It starts out on a blue background. The blue color shrinks into a ball on a dark background and zooms out into the upper center portion of the screen. After it heads toward the background, it flashes and turns into the typical thunderball, and the whole background lights up with "TOUCHSTONE FILMS" at the bottom in navy blue text.

Variant: For Touchstone releases in pan-and-scan format, as the films were originally in anamorphic widescreen, the logo was squeezed to fit the TV aspect ratio, so the circle became an oval.

FX/SFX: The "shrinking" of the circle, the flash.

Cheesy Factor: The only thing cheesy about the logo is t
he CGI animation for the blue ball at the beginning, but other than that, it's an OK logo.

Music/Sounds: A "wind-blowing" sound followed by a "chime" during the flash part of the animation. In other cases, it's silent.

Availability: More common than the previous logo. It appeared on two films, Country and Baby: Secret of the Lost Legend. Recent DVD releases may keep the logo intact.

Scare Factor: Low. The sound effects used may catch a viewer unaware.



3rd Logo
(August 9, 1985-February 7, 2003, October 17, 2003)
Touchstone Films (1985)Touchstone Pictures - CLG WikiTouchstone Pictures - CLG Wiki
Touchstone Pictures (1987)Touchstone Pictures - CLG Wiki

Nicknames: "The Snake", "Thunderball III", "Touchstone Thunderball III", "Thunderball Snake"

Logo: We see a blue streak on a black background that moves from right to left with the text "TOUCHSTONE PICTURES". After the streak turns into a blue ball and the text is in the camera shot, the text shines through the letters from right to left and hits the ball to make the logo complete with a gold lightning bolt at the top.

Variants:
  • For the first two years of this logo's use, "FILMS" was seen instead of "PICTURES". The "shining" of the letters is also difficult to see. This version appeared on My Science Project, Down and Out in Beverly Hills, Off Beat, Ruthless People, and The Color of Money.
  • The positioning of the logo varies.

FX/SFX: The "flash" and the "electricity", but otherwise pretty good 2D animation.

Cheesy Factor: Since this logo uses cel animation, the logo wasn't that bad when it made its debut back in the mid-1980s, but in the later years of the logo's use, the cels looked dated and worn out after eightteen years, the logo looked pretty cheap, and reeked of early computer graphics.

Music/Sounds: A tune that begins with synthesized bells, ending in a "twang" when the circle and thunder meet. In other cases, it used the opening/closing theme of the movie, or it's silent. (On some films, such as The Color of Money and The Waterboy, the film's opening score is deliberately meant to sync up with the logo's animation.)

Availability: Common. Found on many movies produced by the company during this time, and considering its long period of use. Notable films with this logo include Ed Wood, Ernest Scared Stupid, and Double Take among others. This logo wasn't seen at all on Gangs of New York, released on December 20, 2002 and makes a surprise appearance on Veronica Guerin, released on October 17, 2003. This logo was seen on pre-2006 prints of The Nightmare Before Christmas, though newer remastered prints have it plastered with the 2006 Walt Disney Pictures logo starting with the 3D re-release. It can still be found on pre-2006 DVD and VHS releases of said film, and possibly older TV prints.

Scare Factor: None for the films that use their music for this logo, but it is elevated to low, bordering on medium, as the synth-bell theme may creep out a few, not to mention the dark and ominous nature of the logo.




4th Logo
(August 2, 2002- )
Touchstone Pictures (2003)

Nicknames: "Thunderball IV", "CGI Golden-Light Thunderball", "Touchstone Thunderball IV", "CGI Touchstone Thunderball"

Logo: This logo begins with the circle shrouded in darkness. The logo's animation starts with the light hitting the dark ball. Once the ball hits, the ''TOUCHSTONE PICTURES'' text appears below with "PICTURES" in spaced-out letters under "TOUCHSTONE". Compared to the previous logo, this one actually has 3D CGI.

Trivia: This logo was made by Picture Mill.

FX/SFX: Great CGI. A notable successor to the rather simple, outdated "Snake" logo.

Cheesy Factor: None, but the music and this logo really clash with each other.

Music/Sounds: Same as the previous logo. Starting in 2010, the "twang" was replaced with a single echo-ey synth note. The synthesized bells are still intact. On Calendar Girls, it uses the previous logo's music. Sometimes it uses the film's music or silence.

Availability: Seen on all Touchstone releases starting with the debut of Signs in 2002 and beyond in 2003, and also now seen at the start of DreamWorks films that Touchstone distributes, and end of trailers for those films, starting with I Am Number Four.


Scare Factor: Minimal for the silent and film music versions, and low to medium for the version with the 3rd logo's music.


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Started By Thread Subject Replies Last Post
LogoFan121092 The 4th logo 0 Feb 25 2013, 5:16 PM EST by LogoFan121092
Thread started: Feb 25 2013, 5:16 PM EST  Watch
So "Signs" just started playing on AMC, and I was expecting to see the 1985 Touchstone logo in front, but was very surprised to see the current one. I thought it was a plaster, so I came on here to look and now see that the current logo actually premiered on "Signs". Did any films between "Signs" and "Bringing Down the House" (what was previously thought to be the first film with the current logo, I believe) have the 2002 logo, or did it just appear on "Signs" and vanish for a year?
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thewindows2000guy The only Touchstone non-adult film? 3 Dec 17 2012, 10:15 AM EST by ELIEB
Thread started: Nov 12 2012, 1:57 PM EST  Watch
It seems like "Gnomeo and Juliet" is the only non-adult Touchstone film.
12  out of 13 found this valuable. Do you?    
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LogoFan121092 2008 "Nightmare" Collector's Edition DVD 1 Mar 17 2012, 10:26 PM EDT by Supermarty-o
Thread started: Jul 24 2010, 7:03 PM EDT  Watch
On the 2008 DVD of "Nightmare Before Christmas" and on every reissue print, the "Snake" logo is replaced with the 2006-present Walt Disney Pictures logo. However, it was retained on all YouTube uploads of the film and also on a Disney Channel rerun from a year or two ago.
17  out of 17 found this valuable. Do you?    
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