Toho Co., Ltd. (Japan)This is a featured page

Written by Eric S. ,sega3dmm, Supermarty-o, and Stephen C.
Editions by kidinbed and mr3urious
Logo captures by Eric S. , sega3dmm and Stephen C.

1st Logo

Toho Kabushiki Gaisha (Early 1940's)Toho (1935-1950)

Nicknames: "The Circle I", "東宝 I"

Logo: The Toho logo (the familiar circle with the kanji "東宝"in the center, arranged vertically) is seen on a gray background. The logo appears to have a drop shadow. Kanji is written on the bottom of the screen which translates to "Toho Motion Picture Company".

Variant: On educational films, the background is a very dark gray (almost black; due to major film deterioration), and the circle is light gray and filled completely.

FX/SFX: None.

Music/Sounds: None or the opening theme of the movie.

Availability: Seen on movies from the era.

Scare Factor: Minimal. The B&W prints may unnerve some viewers.

2nd Logo
(1950- )
TOHOToho B&W logoToho (1980) [from "Doraemon: Nobita's Dinosaur" (1980]Toho - CLG WikiToho Compaly Ltd.Toho (1968)Toho (2008)Toho Kabushiki Gaisha (1993-present)
Toho Scope B&WToho Scope

: "The Circle II", "Shining Circle", "東宝 II", "東宝株式会社"

Logo: On a space blue background with multicolored lines, with a shining center. On the center, we see a white circle with the kanji "東宝" arranged vertically, which means "TOHO". Under the circle, we see yellow kanji that reads "東宝株式会社", which means "TOHO COMPANY, LTD".

Evolution/Variants: The logo has changed through the years. Here, we can see the differences:
  • 1950-1955: The logo is closer to the screen and in black and white. The Kanji wipes in below the logo instead of already being there.
  • 1955-1965, 1984: The logo is in color, and is shown on a dark blue space background with two versions, one with golden stripes various colors of the rainbow spectrum, and clear, light blue stripes with the colors of the rainbow spectrum more apparent.
  • 1965-1997: The most famous variant of the logo. It is shown on a blue space background with mostly clear stripes that correspond to the various colors of light seen in the center of the logo.
  • 1957-1965: "TOHO" and "SCOPE" are on the left and right sides of the circle in a huge font.
  • 1993- : The logo is enhanced to look more modern. The stripes are colored purple and various light blue colors, but also some green and yellow stripes are thrown in as well.
  • Also, some movies had an English-translated logo (with "TOHO" written in the circle and/or "TOHO COMPANY, LTD." in English, replacing the kanji). A still shot of this variant can be seen on the trailer for the anime film Metropolis.
  • There are versions of the logo in 4:3 (full open matte or cropped from widescreen), flat (1.85:1, 1.75:1), and CinemaScope (2.35, 2.55) .
  • The print circle was seen on Godzilla Unleashed for the Nintendo DS, as well as some Classic Media DVD releases of Toho material.

FX/SFX: The stripes rotating and shining. Very nice practical effects for its time, although it did improve over the years.

Music/Sounds: Usually silent or the opening theme of the film.

Availability: Can be seen many titles produced by Toho, such as popular ones like Godzilla, Black Dog, Last Song, and Super Godzilla to name a few. It can also be seen on several anime productions such as the Doraemon and Crayon Shin-Chanfilms, Metropolis, Akira, Macross: Do You Remember Love?and the Japanese releases of Pokemonfilms, among others. It can also be seen on Koneko Monogatari (1986), which was reedited and redubbed outside of Japan as The Adventures of Milo and Otis (a Columbia Pictures release).

Scare Factor
: None. This logo is a favorite among anime and tokusatsu fans.

Latest page update: made by MegaAveron25 , Apr 3 2015, 2:53 AM EDT (about this update About This Update MegaAveron25 Edited by MegaAveron25

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Britishlogofinder Rare Toho logo! 2 Dec 18 2014, 2:39 AM EST by Escape333
Thread started: Feb 28 2014, 2:56 PM EST  Watch
I was watching some random Japan films until I saw a rare logo of Toho!!!!
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AnimeTVLogos Pokemon Films 3 Jul 24 2014, 8:46 AM EDT by AnimeTVLogos
Thread started: Jul 23 2014, 5:36 PM EDT  Watch
The 2nd logo is on all Japanese Pokemon films, not just the Diamond and Pearl ones. Strangely, it appears on the English dub of Pokemon Ranger and the Temple of the Sea. It is also worth noting that it appears on all Japanese Studio Ghibli films.
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LogoKidLG New version 1 Jul 9 2014, 7:53 PM EDT by StephenCezar15
Thread started: Jun 15 2014, 10:03 PM EDT  Watch
I found another version of the second black and white logo
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