Background: Time Life Video was a music and video direct-marketing division of Time, Inc. In 2004, Time Warner sold Time Life to Direct Holdings Americas, Inc., a catalog and online retailer.

1st logo
(1975-1980)

Logo: On a blue BG, we see a red box surrounded by a black square outline, resembling a television. inside the TV, we see a long T connected to a long L, which is connected to a long V, next to it, the words Great Programs appears next to the TV with a tm sign next to it. Under that, is the words Time Life Video in a faded font. A white haze surrounds the logo.

FX: None

Cheesy Factor: The fonts are very 70s-ish.

Music: None

Availability: Extinct. It only appeared on the "Great Programs" series of beta tapes (Which are the first pre-recorded tapes ever).

Scare Factor: None. No animation in a logo is usually boring.

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2nd Logo
(1980-1986)


Nickname: "T-L", "Time Life", "The Time Life TV Set", "T-L TV Monitor from/of Hell/Doom"

Logo: Same as the Time-Life Television logo, but it reads "TIME LIFE VIDEO".

FX/Cheesy Factor: Same as the Time Life Television logo.

Music/Sounds: Same as the Time Life Television logo. Sometimes, an announcer will say, "The material of this videocassette is protected by copyright. It is for private use only and any other use including copying, reproducing, or performance in public, in whole or in part, is prohibited by law.".

Availability: Extinct. It appears on some non-Vestron released NOVA tapes.

Scare Factor: Same as the Time Life Television logo. It may also be the factor for the creepy announcer following the music.

3rd logo
(1986-1992)

Logo: On a white background, we see the current Time Life logo which almost takes up the screen with the words Video under it, slightly smaller than the logo.

FX: None

Cheesy Factor: None

Music: None

Availability: Seen on releases from the period

Scare Factor: None. Just another boring logo.



3rd logo
(1992-2001)

Logo: On a blue background with white haze on the bottom, we see the well-known Time Life logo. next to it, we see some black and white zig-zag patterns with and outline of a TV. under that is the words VIDEO in bold font which is lengthened to match with width of the logo.

FX: None

Cheesy Factor: What is with that pattern on the logo

Music: None

Extinct: Seen on Time Life releases from the period.

Scare Factor: Minimal, that weird design might get to a few.



5th Logo
(2001- )

Nickname: "The Pictures"

Logo: We see many pictures scrolling up and down. Then, the pictures clear away to a square, and "TIME LIFE" with "TIME" in the Time magazine logo font and "LIFE" in the Life magazine logo font, scroll to us. Then the pictures in the rectangle turn red to make its presence for the Life magazine corporate logo. The word "VIDEO" appears under the Life corporate logo in a "laser" effect. At this time, a lens flare appears on the top left of "LIFE".

FX: Everything.

Music/Sounds: A tribal tune.

Availability: Seen on releases since 2001.

Scare Factor: Low.