Thames (UK)This is a featured page

Logo descriptions by James Fabiano, Jlgarfield, and Shadeed A. Kelly
Logo captures by Shadeed A. Kelly, V of Doom and others
Editions by Shadeed A. Kelly, V of Doom, Brendan Richards, Wyraachur, Liwakip, and Syn3h


1st Logo
(1968-1969)
Thames Television (1968)Thames Television (Alternate, 1968)

Nickname: "(Early) Rising Buildings"


Logo: In an oval frame, a group of buildings meant t
o represent London quickly rise up from the middle of the screen. In the bottom half, another set of buildings rise upside down, giving the effect of a reflection. The word "THAMES" in Helvetica appears in both images, then disappears from the reflection, leaving the right side up word. This logo was in black and white.

Variant: At first, only London got the standard logo. Everybody else got a plain black screen with the words "FROM THAMES", which revealed itself by "opening" vertically.

FX/SFX: The right-side-up and upside-down buildings rising together.

Music/Sounds:
A loud 8-note horn fanfare, known as the "Salute to Thames", composed by Johnny Hawksworth. The final four notes would either be played on a trumpet or a French horn.

Music/Sounds Demo Variants: According to the TV Ark website, a test version of the animation was discovered on a Thames demo videotape with twenty-two separate tunes dubbed on to the animation, including variants on what would eventually become the standard Thames logo music.

Availability: Extinct. This was a placeholder logo made weeks before the station signed on. This was also used to plaster over the Rediffusion logo on some of the predecessor company's programs that were still re-aired on ITV in the early 1970s.

Scare Factor: Low to medium due to the loud fanfare.




2nd Logo
(1969-1990)
Thames - CLG WikiThames - CLG WikiThames Television (1990)ThamesThames Television (1987)
Thames-Appointment with FearThames- The Hollywood MovieThames-Murder, Mystery, SuspenseThames-The Tough Guys
Thames Colour (1986)
Thames Television (1977)Thames Television (1982)Thames Television (1988)
Nicknames: "Rising Buildings", "Buildings Out of the Water", "The Benny Hill Logo"

Logo: A color version of Logo #1, now has a sky background and looks more like a reflection in the water. Slight changes in definition of the image and such were made over the years, but this is basically how the logo went.

Variants: There have been a few variants on this logo:

  • The bottom reflection was distorted for a brief period of time.
  • A still variant was spotted on Man About the House.
  • There were the closing versions, which would be the usual logo with a phrase such as "FROM THAMES", "FROM THAMES IN COLOUR" or "THAMES COLOUR PRODUCTION".
  • During the Colour Strike (industrial action taken by all ITV companies between 13 November1970 and 8 February1971), all shows were broadcast in black-and-white instead of color. Such programmes produced by Thames featured the end card text "THAMES PRODUCTION" in place of "THAMES COLOUR PRODUCTION" during this time.
  • In 1980, there was a "nighttime" version of the logo, with darkened buildings and a night sky. It was primarily seen preceding Armchair Thriller. It was also used for mid-1980's overnight links, with the silver text "Into the Night" below; other versions were seen before different overnight "strands":
  • Another was a Christmas version from Teddington in Middlesex, where Thames studios were in use. It read "Merry Christmas - THAMES - Teddington".
  • The Kenny Everett Video Show had a funny variation, as Everett would actually burst through a large-scale version of the logo, which ripped like paper. The video was played in reverse, giving the appearance that Everett was "fixing" the torn logo. This variation had an extended version of the "Salute to Thames" jingle, with an extended comedy sting at the end.
  • Another version of the above played the video with no jingle, and after he had "fixed" the logo, his voice is heard saying "Is that what you wanted?" to which the audience shout "YES!", which is followed by him saying "Good!".
  • Another version of this was used at the end of a completely different program, with a person bursting through the logo, uttering "Shoulda made this at Tyne Tees, man. Goin' down the bus club, get some proper tunes.".
  • Kenny was also responsible for an "adult" version of the logo, which replaced the buildings with woman's breasts.This was only seen on a The Station With Knockers promo.
  • In 1982, Thames added a new closing logo without the reflections for its Channel Four programs. Against a black or blue background was a box with a blue/white outline of the buildings and the word "THAMES" inside. Underneath were the words "A THAMES TELEVISION PRODUCTION FOR CHANNEL FOUR".
  • There was a variant on the kids' show Pauline's Quirks showing the titular Pauline dressed up as King Kong and completely destroying the logo.
  • A variant was made for the Russian Market, with the reflection of the landmarks replaced with a reflection of Russian buildings, and Thames in the reflection written out in Russian.

FX/SFX: The right-side-up and upside-down buildings rising together.

Cheesy Factor: It looks like someone was holding the picture against a mirror and sliding it up. Actually this wasn't far from the truth, according to the Thames Logo Parade website: The animated ident was created just as you would imagine. The top half of the image was laid flat and filmed from above. A sheet of foil was used to provide the reflection and was at a slight angle from the perpendicular (hence the tall vertical structures bend in towards St. Paul's dome in the reflection for a more realistic effect). Using stop-frame animation a la Wallace & Gromit, produces the appearance of movement. The skyline image didn't have the letters on it. The letters were filmed separately using the same process and then the negatives from both films were married together to produce the final effect. Treating the letters separately allowed for the reflected letters to be faded out. The Thames skyline ident was designed by Minale Tattersfield.

Music/Sounds: Same as 1st logo. A short time after, it was re-arranged. On the closing variant, it used the closing theme, or none.

Music/Sounds Variants:
  • On The Kenny Everett Video Show, the tune was extended slightly; there are at least two different endings that were used on the show.
  • A version with an a Capella rearrangement of the jingle was also used.

Availability: Rare, at least in America. Appears on syndicated reruns of The Benny Hill Show on Antenna TV. Also retained on DVD releases of The Benny Hill Show,Rumpole of the Bailey, Danger Mouse, Count Duckula, Mr. Bean and the original 1970s version of The Tomorrow People, to name a few. This is also retained on the first series of The Bill on DVD.

Scare Factor: Low. The loud horn fanfare could scare some, but it's mostly harmless, being a popular logo.




3rd Logo
(1989-1992)
Thames - CLG WikiThames Television (1990)

Nickname: "CGI Rising Buildings"
, "Thames Triangle"

Logo
: Against a black background, a triangular shape rises from the middle of the screen. As it reveals itself, it looks kind of like an upside down Christmas tree shape (2 triangles joined together), and the upper triangle has an abstract version of the Thames waterfront scenery against a blue skyline. The lower one is gold color and contains the words "THAMES XXI." As the logo rises, it too has a reflection, though it doesn't last when it's completely formed.

Variant: At the end of programs, the bottom of the (smaller) triangle would be wordless, and "THAMES TELEVISION PRODUCTION FOR" and the ITV logo would appear below.


FX/SFX: Very good computer animation, which is a modernization of Thames' "Rising Buildings" design.

Music/Sounds: An orchestral version of the Thames fanfare, with a new ending. Sometimes, a continuity announcement would follow.

Availability: Extinct. It's only seen in Britain, as this was a special ident for Thames' 21st anniversary.

Scare Factor: Low. The new theme is a very nice update to the famous tune.




4th Logo
(1989-1992)
ITV-Thames Television: 1989

Nickname: "ITV Generic"

See ITV for description.




5th Logo
(1989-1992)
Thames - CLG Wiki

Nickname: "CGI Thames Triangle"

Logo: The camera goes through a three-dimensional image of London. As it pans away, one of the buildings "fades" into the ID which is now on top of a blue triangular logo. On the triangle part are the words "THAMES TELEVISION." The background is still a skyline.

FX/SFX/Cheesy Factor: Nothing really cheesy; just a very nice combination of live-action and CGI.

Music/Sounds: An updated orchestral score.

Availability: This was sadly also a London-only station ID, due to the reason covered for the 4th logo, so it's extinct.

Scare Factor: Low. It's negligible due to the cross-fade from the live action towers to the Thames triangle.




6th Logo
(1989-1997)
Thames - CLG WikiThames: 1996-1997Thames Television (1992)Thames International (1995)

Nickname: "Thames Triangle"

Logo: Against a solid blue background is a blue and gold version of the triangular Thames logo. Below that in an italic font reads "Thames Television Production/Programme For" with the ITV logo under it. After 1992, it became the primary logo and the ITV logo was dropped.

Byline: From 1996-1997, the byline "A Pearson Television Company" was added below the triangle, and "Production" was moved onto the triangle, now in the same font as the rest of the logo.

Variants:
  • In 1996, Thames' then-parent company Pearson remastered the 1973-75 documentary series The World At War with the following plastered over the original "From THAMES" and "THAMES Colour Production" cards: Following a quick montage of black and white photographs, the Thames Triangle ident (with the color removed) on a black background appears on the screen with the copyright date under it. These prints have recently been aired on BBC2; no word yet if this version has been seen in North America.
  • Variations of this logo for Thames Video, Euston Films, and Cosgrove-Hall Animation were also used.
  • There was a version with "INTERNATIONAL" replacing "TELEVISION". The name is put on a separate bar, the logo takes up more of the screen with no other words around.

FX/SFX
: None.

Music/Sounds: The end theme of the show or silence.

Availability: Uncommon. It was seen on Executive Stress, the latter French Fields (2nd season onward), and Rumple of the Bailey episodes and the first five series of The Bill. The first version survives on current public TV rerun prints of the Mr. Bean Christmas episode.

Scare Factor: None.




7th Logo
(31 December 1992-1997)
Thames - CLG WikiThames Television "Video Wall" (December 31, 1992)

Nickname: "Thames Video Wall"

Logo: A background consisting of various program scenes configuring themselves into a video wall appear on the screen. As the wall goes out of focus, a blue and gold Thames triangle fades onto the center of the screen. This was the last Thames logo and was used on its final broadcast on 31 December 1992.

Trivia: After Thames lost its broadcast license to Carlton in late 1992, it re-focused itself into the production company it still is today: an active part of FremantleMedia (formerly "Pearson Television").

Variant: There is a byline under the Thames logo that states: "Thames. A Talent for Television."

FX/SFX: The program clips forming a video wall and then going out of focus as the Thames Triangle logo fades in.

Music/Sounds: A synthesised moderate-tempo brass and string fanfare.

Availability: Extinct. It was a London-area only ident. Was seen on the series The Bill and This is Your Life.

Scare Factor: Low for the "video wall" formation and the screen going out of focus.




8th Logo
(1997-2002)

Nickname: "The (Pearson) Tower"

Logo: Against a black background is a tall blue box with a whitish outline of a tower. Under that are the words "THAMES" in Copperplate Gothic Bold font
Thames: 1997
and the respective company byline. On co-productions, the name of the station (e.g. "For Channel Four") would be seen under the byline. A copyright byline is seen below.

Trivia: Pearson Television bought Thames in 1996 after a vicious bidding war between Carlton and two investor
groups.

Bylines:
  • 1997-2001: "A Pearson Television Company"
  • 2001-2002: "A FremantleMedia Company"

FX/SFX: None.

Music/Sounds: The end theme of the show or silence.

Availability: Plastered over older Thames logos (primarily on British cable TV). Otherwise uncommon in America, as recent Thames productions have rarely aired on PBS. Was also seen on The Bill, among other series.

Scare Factor: Low. The tower design is quite ugly.




9th Logo
(2002-2003)

Nickname: "River Waves"

Logo
: As we see waves on the surface of a river, the THAMES name in white sans-serif font is seen in the center of the screen. Like the "Rising Buildings",
Thames: 2002
there is a reflection given to the Thames name (in a sky-bluish shade). The byline "A FremantleMedia Company" is under this.

Variant: On co-productions with the BBC (such as the long-running British edition of This Is Your Life), the Thames logo is seen on a black background with the BBC logo under it. Copyright notices for both are seen under the BBC Squares logo.

FX/SFX: A still image rendered in modern CGI.

Music/Sounds: Same as its predecessor.

Availability: Uncommon. It was seen on Pop Idol, The Bill, and Play Your Cards Right, among others that used this logo. Episodes of Take Your Pick that air on Challenge currently has this logo plaster over the 5th and 6th, usually adding in a copyright byline dated the year the series was originally transmitted/aired.

Scare Factor
: None.



10th Logo
(2003-2006)

Logo: Against a bluish/whitish BG with many dots and lines, we see the words "THAMES" in dark blue. Below that is the talkbackTHAMES logo with
Thames: 2003
"talkback" in green. "Part of the FremantleMedia Group" is shown underneath it in a smaller font. A FremantleMedia copyright date is at the bottom.

Trivia: This logo was used during the talkbackTHAMES era before the company had its own logo in 2006.


Variant: This logo was shared with the 19 Entertainment logo.

FX/SFX: None.

Music/Sounds: Just the end theme from any show.

Availability: Was seen on Pop Idol, The Bill, Play Your Cards Right, Idols!, and Hardware, among others.

Scare Factor: None.




11th Logo
(1 January 2012- )Thames / SycoTV (2012)

Logo: A Purple Circle zooms in, With the word "thames" (with a massive 't') turning on the circle. The bottom shines. The FremantleMedia Byline appears on the bottom of it.

FX/SFX: The Circle Zooming and "thames" turning in.

Music/Sounds: Just the end theme from any show.

Availability: seen on Britain's Got Talent and The XFactor from 2012-present,the 2012 series of Blockbusters on Challenge,among others.

Scare Factor: None.



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Started By Thread Subject Replies Last Post
MegaAveron25 MLP: FiM References 7 Jun 17 2014, 12:22 PM EDT by RavenWitchShade
Thread started: May 3 2013, 10:36 PM EDT  Watch
Logophile, replace the following words to get rid of MLP: FiM-related stuff:
"Everypony" to "Everybody"
"Mare" to "Woman"
"Stallion" to "Man"
"Amareica" to "America"
"Pony" to "Person"
3  out of 3 found this valuable. Do you?    
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andres.acosta the 1989 ''XXI'' ident 0 Feb 23 2013, 2:30 PM EST by andres.acosta
Thread started: Feb 23 2013, 2:30 PM EST  Watch
There are videos of the Thames Television logo made for its 21st anniversary, but they are VERY rare.They are on YouTube and TV Ark.org.uk
1  out of 2 found this valuable. Do you?    
ComedyCentralLover3 The StT jingle 0 Nov 17 2010, 4:49 AM EST by ComedyCentralLover3
Thread started: Nov 17 2010, 4:49 AM EST  Watch
In "The Kenny Everett Video Show" is the extended version of the "Salute to Thames" jingle nearly the same as the 1st Thames Video logo?
1  out of 1 found this valuable. Do you?    
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