1st (known) Logo
(1996-1997)
Nickname: "Jack-in-the-Box"

Logo: We see a blue box (with yellow zigzags round it) in a corner of a bedroom. The camera revolves to the front of it, then after a second, it shakes. It does so a few times, then a Jack-in-the-box with two blue balls either side of its face and one on top jumps out and sways forwards and backwards 3 times. The words "Tempo pre-school" appear in an arc via shining light, then the bedroom corner changes to a white background with the Jack-in-the-box in an oval. The Abbey Home Entertainment logo appears at the bottom right corner of the screen.

FX: The shaking of the box, the swaying of the Jack-in-the-box, and the words appearing one by one via shining light.

Cheesy Factor: Well, the bad things I have to say are the swaying of the Jack-in-the-box and the words appearing by light, which reek of early CGI, but it this logo was from the 1990's, not the 1980's, so they could have used some 1990's animation.

Music/Sounds: A keyboard synth with an xylophone back-up, plus a quiet thudding sound when the box shakes, followed by a springing noise when the Jack-in-the-box jumps out. When the words appear via light, a twinkling sound occurs.

Availability: Seen on many pre-school videos in the UK such as Fun Song Factory and Bumper Favorites, plus other videos that are pre-school.

Scare Factor: None to low; it's a great logo, though some children may get scared by the Jack-in-the-box suddenly jumping out and swaying.