Logo: On a black background, we see an overhead view of a staticky television screen with a red border around it. A blue square comes out of the screen. The square curves and starts to cover the screen as a pink volcano-like thing rises out of the screen. Once the screen is covered, it is now a blue sphere. The sphere splits into 3 and then 6 in a "mitosis"-like effect. The spheres then flip to reveal that they are green hemispheres with a blue interior. The hemispheres then form pairs at various angles (looking a bit like the Sydney Opera House, but actually supposed to represent an abstract sailboat shape similar to the Golden Hind in the Westward TV logos) and move toward the center of the screen. A blue zigzag line appears below them and "TSW" appears below the line.
Variant: There is also an abridged version that cuts out the "volcano" part. FX: The static screen, the blue/green square/spheres/hemispheres, the "volcano". Few people know this, but this is Scanimation and not CGI. Despite it being Scanimation, it is really impressive.
Music/Sounds: A funky synth tune with horns. This is abridged on the "short" variant, obviously.variant.
Availability: Extinct on TV.
Scare Factor: Low to medium; the animation and music may catch a few off-guard, but this logo is a favorite.
2nd Logo (1986-1993)
Logo: On a fading sky background, 3 pairs of green semicircles (same design as the first logo, only without shading) flip from the bottom of the screen into 2D at the middle of the screen. The blue zigzag line follows them and flips back into its normal place as the 3D letters "T", "S", and "W" appear from the top of the screen and spin a little as they go to their normal place.
Variants:
A still variant used at the beginning or end of shows exists, which shown a small version of the logo against a black (sometimes gray marble or grainy white) BG with "A TELEVISION SOUTH WEST PRODUCTION FOR" and the ITV logo below. Sometimes, "(A TSW) Production", "(A TSW) Presentation", or "(A TSW) Outside Broadcast" would be used instead, either in all caps or not, with varying fonts. Copyright info may be used, as well.
For Channel Four broadcasts from 1982 onward, the (in-credit) logo would contain a small TSW logo against a black BG with "A TSW-Television South West Limited Production for Channel Four" below.
A still variant was also used at the end of school and college programs. Below the logo reads "Schools & Colleges".
FX: The pairs of semicircles, blue line, and letters flipping, which are all CGI.
Music/Sounds: A calm horn fanfare. The still variant is silent or uses the end theme of the show.
Music/Sound Variant: Around Christmastime, a totally different tune with synth bells was used.
Availability: Extinct on TV.
Scare Factor: None; a fitting end to this short-lived franchise.