Logo descriptions by Nicholas Aczel and Adam P.
Sunbow Productions/Entertainment
1st Logo
(1980-1984)
Nicknames: "Flashing Sun", "The Great Sun Coaster?!"
Logo: The symbol emerges from the top corner of the screen and zooms down chryon-rollercoaster style. It then curves to the middle of the screen. The logo appears as a sun motif, with the company name "SUNBOW PRODUCTIONS" surrounding an orangy circle. The words appear as the sun's rays, in a typeface similar to the "Jeopardy!" font.
FX/SFX/Cheesy Factor: The zooming in of the logo with the chryon trail.
Music/Sounds: A high "whoosh" effect, followed by an obscure keyboard-type chime that has a "wow" sound to it.
Availability: Can be seen on VHS releases of the first three seasons of The Great Space Coaster. In short, it has rare written all over it.
Scare Factor: Minimal.
2nd Logo
(1984-1994)
Nickname: "'80s Sun"
Logo: On a shady blue BG, 4 dots of light fly from the midpoint of each side of the screen and merge in the middle, exploding into a huge ball of orange light that fades to reveal the Sunbow logo identical to the previous logo, but with a brighter orange colorcast and tamer outlines. The logo "shines".
FX/SFX/Cheesy Factor: The dots of light merging, the orange light, the logo "shining"; kinda passe today, but pretty cool animation for the time.
Music/Sounds: A short, somber keyboard tune with two dings at the end when the logo shines. The end theme may also finish over it.
Music Variant: There's a remix of the fanfare that can be seen on the second season of Conan the Adventurer.
Availability: Seen on G.I. Joe: The Movie. It can also be seen on early episodes of The Tick.
Scare Factor: Minimal; the gloomy music and dark background don’t exactly make for a clean mix.
3rd Logo
(1994-1997)
Nickname: "'90s Sun"
Logo: On a black BG, we see the dark blue text:
SUNBOW
--------------------------ENTERTAINMENT
A yellow sun rises from between the "B" and "W," casting a light on the rest of the logo.
Variant: There is an abridged version of the logo.
FX/SFX: The sun rising, pretty simple but effective animation.
Music/Sounds: A dramatic six-note woodwind fanfare with a "trill" at the end. The short version has the last three notes playing, along with the trill. The end theme may also play over it.
Availability: Rare, appeared on reruns of The Tick on Toon Disney's Jetix block which no longer air since Jetix along with Toon Disney were replaced by Disney XD on February 13, 2009 (as far as we know). It also appeared on Salty's Lighthouse and The Mask - The Animated Series.
Scare Factor: Low; the dramatic music might catch some off guard, otherwise this is a nice logo.
_______________________________________________________________
Sunbow/Marvel Productions Ltd.
(1983-1986)
Nickname: "The Comet/CGI MP"
Logo: On a dark blue background, a stylized "MP" (larger version of the first Marvel Productions logo, but without the yellow) quickly zooms backwards, placing itself on the bottom half of the screen. When the "MP" is in place, a flash of light reveals the words "MARVEL PRODUCTIONS LTD." in a rounded white font, along with the words "A CADENCE COMPANY" underneath in a smaller font. At the same time, a spark forms an orange ball of light on the top half of the screen, which fades to reveal the 1984 Sunbow logo. When both logos are in place, a very bright sparkle shines on the edge of the "P" in the Marvel Productions logo.
Variant: On movies, it appears on a space background, arranged horizontally, and the logos have a 3-D look to it (the Marvel logo also has the white part of the M cut out).
FX/SFX/Cheesy Factor: The "MP" zooming backwards, the orange ball of light revealing the Sunbow logo, and the flashing effects.
Music/Sounds: The end theme playing. On movies, it has a "spacey-like" theme with whooshes that sounds like light-sabers. On Jem and the Holograms, it has it's own generic theme: a fast-tempo 6 note jingle with a flourish-like sound on the 6th note.
Availability: Can be seen on G.I. Joe when reran on Boomerang. Also originally seen at the end of 1984-1985 episodes of Transformers. The movie variant survives on the 2006 DVD release of the 1986 Transformers movie.
Scare Factor: Minimal for the TV variant (the animation might get to some people). Low to medium on the movie variant (the animation is cool, but the music can scare a few).