Background: Southern Television was the precursor to TVS.

1st Logo
(1958-1960)

Logo: On a gray cloudy background, we see an 8-pointed star which resembles a compass. We zoom into the star and the southern point descends downward. "Southern" and "Television" appear letter by letter on the left and right sides of the southern point, respectively. "Presents" appears alongside the point as well.

FX: The zooming, descending, and the letters appearing.

Cheesy Factor: The animation is rough, and the logo seems a bit phallic.

Music: None.

Availability: Extinct.

Scare Factor: None.

2nd Logo
(1960-1964)

Logo: On a black background, we see a long white diamond shape appear on the screen. The diamond turns to reveal that it is a model of an 8-pointed star with the southern point extended (more simplified design than the previous logo). It is revealed that it is actually two 8-pointed stars that are perpendicular with each other. It keeps turning to the right as "Southern Television Presents" in white appears letter by letter like in the previous logo. The star keeps turning until it fades to black.

FX: The turning.

Cheesy Factor: See above.

Music: None.

Availability: Extinct.

Scare Factor: None, although it will dramatically increase with the next logo.

3rd Logo
(1964-1969)

Logo: On a black background, we see "Independent Television" in a white, bold font. "Independent" and "Television" go north and south respectively, leaving the screen as an 8-pointed star (more simplified than the previous one) with the southern point extended slightly zooms in to the center of the screen. "Southern" in a white, bold font appears below the star.

FX: The zooming and moving of the words.

Cheesy Factor: Rough animation all around.

Music: A dramatic horn and flute fanfare, composed by Steve Race, who was the musical director at Associated-Rediffusion in the 1950's.

Availability: Extinct.

Scare Factor: Medium to high; this logo appears without warning and the zooming and music are sure to scare many people.

4th Logo
(1969-1981)

Logo: Against a blue background, a white circle enlarges in the center of the screen, followed by an "X" whose lines are enclosed within the circle, and a cross shape whose lines protrude from the circle (with the bottom line slightly extended), forming the Southern logo. The words "SOUTHERN" appear below.

Variants:

• This logo originated in black-and-white, with the background in black.
• Sometimes, after the logo finishes, it cuts to a blank screen, and a circle would wipe in the words

FX: The compass forming.

Cheesy Factor: The animation is still rough.

Music: A somber guitar tune, sometimes with an extra note at the end.

Music Variant: Sometimes, a jazzy Latin-sounding horn tune would play, which would be slightly extended for the "long" variant.

Availability: Extinct.

Scare Factor: Low for the guitar music, and low to medium for the horn music. This logo is much tamer than before.