Screen Gems PicturesThis is a featured page

Logo descriptions by Ryan Mead, James Fabiano, Matt Williams, and PluMGMK
Logo captures by Eric S., V of Doom, kidinbed, and EnormousRat
Editions by V of Doom, Bob Fish, and kidinbed
Video captures courtesy of
CJOVideo and PluMGMK



Background: Screen Gems was resurrected by Sony Pictures Entertainment in 1999 as a movie division to distribute specific genre and mid-budget film releases such as horror, thriller, Sci-Fi, and African-American films. However, in the early years it also distributed some independent movies.


1st Logo
(June 4, 1999- )

Screen Gems Pictures (1999)Screen Gems Pictures - CLG WikiScreen Gems (2008)

Nicknames: "S from Heaven", "The CGI Spiral S from Heaven", "The S Returns"

Logo: On a black background, a flash of light with a lens flare forms a light blue sphere. A series of ITC-like tops spin around it and form the two lines of the "S" (the same as the Screen Gems Television logo from 1965; the "S" is also in a sky blue color). Under the "S", the text "SCREEN GEMS" flips into place and flashes, and underneath that, the byline "A SONY PICTURES ENTERTAINMENT COMPANY" fades in. The entire animation also has light trail and "distortion"-type effects.

Variants:
  • The early variant of this logo is bylineless.
  • In 2004, there is a Registered trademark symbol that appears next to the name.
  • Starting in 2014, the byline reads "a Sony Company."
  • Closing: Just like Columbia and TriStar Pictures, the Screen Gems "Spiral S" is on the right with "SCREEN GEMS" stacked on top of one another on the left and the byline "A Sony Pictures Entertainment Company".

FX/SFX: The light and the spinning "tops". The stunning CGI animation of the logo has made this a favorite of logo fans who've seen it.

Music/Sounds: It starts out with a rising orchestra, then to an extremely majestic/inspirational five-note tune with a choir singing along coinciding with the animation and the forming of the words "SCREEN GEMS". In other cases, it uses the opening theme or it's silent. The Covenant version has sounds of fire.

Availability: Very common. Seen on many
genre and mid-budget films produced and distributed by the studio.

Scare Factor: None. Compared to the television version, the "S" has truly mellowed with age.



2nd Logo
(July 22, 2011- )

Screen Gems (2011)

Nicknames:
"S from Heaven II", "S in the Sky", "Crystal Screen Gems", "Crystal Gems" "The REAL S from Heaven"

Logo: We start out high in the sky. The camera turns and ascends through layers of cloud. Eventually the clouds clear and we see a CGI blue letter "S"
. The camera continues to turn and zoom out, slowly revealing the name "SCREEN GEMS" which fades in with the smaller byline underneath it, in the same vein as the previous logo. The camera continues to ascend and zoom out, revealing the same trademark "Spiral S". It seems to be made out of glass, refracting the blue of the sky (rather than being blue itself per se). As the camera comes to a stop, the blazing sun is positioned exactly behind the bottom half of the "Spiral S", with the clouds forming a plane under the logo. The finished product looks rather reminiscent of the current logo of Columbia Pictures, this studio's corporate parent, complete with rainbow-like circles around the sun.

Trivia: This logo was based on artwork by Buffy Cutler, who was commissioned to create a new Screen Gems logo for Friends with Benefits. Some of the other candidates he produced are here, and appear to have been inspired by the 1960 Screen Gems Television logo.

Byline
:
  • July 22, 2011-April 20, 2012: "A SONY PICTURES ENTERTAINMENT COMPANY"
  • February 14, 2014- : "a Sony Company"

Closing
:
Same as the first logo.

FX/SFX: The camera moving, the clouds blowing in the wind, the text and logo fading in and reflecting their surroundings. Very nice CGI, though perhaps not as sophisticated as the Columbia Pictures logo.


Music/Sounds: At first, wind can be heard blowing very faintly, then the opening theme of the film starts when the first "S" appears on the screen.

Availability: Used in tandem with the previous logo. Seen mostly on comedy films such as Friends with Benefits, Think Like a Man, and About Last Night. Also seen on the trailer for Think Like a Man Too.

Scare Factor: Absolutely none. This is a beautiful logo, and definitely a worthy successor to the previous one.


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Started By Thread Subject Replies Last Post
amberdown43 Screen Gems in 1999? 2 Feb 18 2013, 5:20 AM EST by PluMGMK
Thread started: Jan 13 2010, 4:50 AM EST  Watch
I thought that Sony took place of Screen Gems while it was away in 2002.
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sanbell New Screen Gems logo 13 Sep 22 2012, 8:14 AM EDT by LogosForTheWin
Thread started: Feb 3 2012, 8:02 PM EST  Watch
So I was going around the internet and I found out Screen Gems created a new logo last year with Friends with Benefits. Very angelic look.
20  out of 20 found this valuable. Do you?    
Keyword tags: Screen Gems Sony Tristar
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CooleyBoy10 The red version strangly appeared on "Dear John" 1 Sep 13 2012, 4:27 PM EDT by BradmanX
Thread started: Aug 4 2010, 8:43 AM EDT  Watch
I think it's because red is the color of a heart, and it's a romance film, so I think it's why they put it there.
5  out of 5 found this valuable. Do you?    
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