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Scottish Television
Logo descriptions by mr3urious
Editions by Mr. Logo Lord and Michael Bass
1st Logo
(1957-c. 1960)
Logo: Against a black background, we see the text
in a strange, jumbled-up font.
FX/SFX/Cheesy Factor: None; it's a still logo.
Music/Sounds: None.
Availability: Extinct on TV, like lots of old logos from the UK.
Scare Factor: None; the text looks weird, but it's harmless.
2nd Logo
(c. 1960-1970s)
Nickname: "Spinning Lion Rampant"
Logo: For a split second, we see a white BG, which is wiped away horizontally on both sides, revealing a white box on a black BG. The words "SCOTTISH" and "TELEVISION" (also in white) drop in from the top and bottom sides of the screen, respectively. Then, a white Lion Rampant (the symbol found on the flag used by the King of Scots) spins in counterclockwise.
Variants:
FX/SFX/Cheesy Factor: The text moving into their usual postions and the lion spinning in. Lots of choppy animation.
Music/Sounds: A ten-note flute tune, followed by a drum roll and a cymbal crash as the lion spins in.
Availability: Extinct on TV, though the news program Scotland Today did show a brief portion of the zooming variant as part of a montage back in 2007 commemorating STV's 50th anniversary.
Scare Factor: Medium to high, due to the loud music and lion spinning in, but slightly lower for the "zooming" variant.
3rd Logo
(1962-1969)
Logo: Against a black BG, we see four white squares, each of which are split by two white lines arranged in a cross shape. Inside the squares are (clockwise, starting in the top-left): an S, the lion rampant from the 2nd logo, a V, and a T, all of which are black. The letters are written in a wide serif font. "CHANNEL TEN" is written below that in the same font as the letters.
Variant: Sometimes, there would be no text below at all.
FX/SFX: It's a still logo.
Music/Sounds: A rearrangement of the music from the 2nd logo with horns and drums, followed by a male announcer saying "This is Scotland.".
Availability: Extinct on TV.
Scare Factor: Low.
4th Logo
(1970s-1985)
Nickname: "Zooming STV"
Logo: Against a black background, we see the letters "stv", in a blocky font, zooming in. At the same time, an outline of a second set of the same letters zoom out. As the letters merge, the logo fades to blue.
Variants:
Music/Sounds: A French horn fanfare.
Availability: Extinct.
Scare Factor: Low.
5th Logo
(1977-1985)
Nickname: "STV Tartan"
Logo: We see a light blue STV logo from before against a black square with "SCOTTISH TELEVISION" below in white. It is surrounded by four light blue squares on all corners of the screen and four blue quadrilaterals (rectangles on the top & bottom, and squares on the sides) with purple quadrilaterals on the outer edges, sort of resembling a tartan pattern.
Variant: A variant used at the end of shows simply had the STV logo against a black background with "PRODUCTION FROM SCOTLAND" and a copyright date below it.
FX/SFX: Completely still.
Music/Sounds: Same as logo 4.
Availability: Extinct on TV.
Scare Factor: Minimal.
6th Logo
(1985-1989)
Nickname: "CGI Thistle"
Logo: Against a black BG, we see several six gray cubes, one long rectangular column, one teal sphere, and a magenta cone shape zoom out to the left and arrange themselves onto a sheet of metal, forming an abstract thistle shape. "SCOTTISH TELEVISION", in white, fades in below.
Variants:
Music/Sounds: A dramatic synth bass line with a mellow 8-note woodwind fanfare with an autoharp-like flourish. The Christmas variant uses a soft chime tune, and the desert variant uses a tune with bongos, flutes, and guitars. Sometimes, the end theme of the programme plays over the logo.
Availability: Extinct on TV, as usual.
Scare Factor: None.
7th Logo
(1989-1990)
Nickname: "ITV Generic"
See ITV for description.
8th Logo
(1990-1995)
Nickname: "The Tiddlywinks"
Logo: Against a dark cloudy sky with a shady purplish floor, three "tiddlywinks", one red, one green, and one blue, roll forward and the camera follows them. They all fall down, one-by-one, in the appropriate order, and the camera showing that they are forming the "head" of the thistle as seen before. As the tiddlywinks fall, they all turn the thistle into their appropriate colors. The camera slightly turns upward to view the final product.
Variants:
Music/Sounds: A synthesized tune with a series of chimes that are timed to the falling tiddlywinks. A traditional Scottish-like tune plays for the "bridge" variant. The "frost" variant uses a cheery harp-like tune.
Availability: Again, extinct on TV.
Scare Factor: None.
9th Logo
(1994-1997)
Nickname: "Silver Thistle"
Logo: Against a stylized purple BG, the "head" from the thistle, in silver, zooms out and slowly flips around, and as this happens, the other parts of the thistle unfold from right to left, and the words "SCOTTISH TELEVISION" do the same.
Variants:
Music/Sounds: A four-note horn fanfare. The nighttime variant uses a jazzy saxophone rendition of the normal music. The Christmas variant uses a gentle Christmas-like tune with harps and jingle bells.
Availability: Extinct on TV.
Scare Factor: Minimal.
10th Logo
(1997-2000)
Nickname: "Silver Thistle II"
Logo: Against a cloudy purple BG, several large glass thistles pan back to reveal the silver thistle from before. A blurry white cloud below sharpens up to reveal the words "SCOTTISH TELEVISION" in white.
FX/SFX: The thistles and the "focusing".
Music/Sounds: A more majestic-sounding version of logo 9's music.
Availability: Extinct on TV.
Scare Factor: None.
11th Logo
(2000-2003)
Logo: We see a short film relating to Scotland, which culminates in the appearance of a modified version of a large square on top with several lights flashing inside it and "scottish tv" (the blue color around "tv" being slightly lighter) below appearing via a "focusing" effect.
Variant: There are several variants depending on the topic.
FX/SFX: The live-action footage and lights in the square.
Music/Sounds: A rather futuristic techno tune.
Availability: Extinct on TV, of course.
Scare Factor: None to minimal.
12th Logo
(January 6, 2003-May 30, 2006)
Logo: Like the then-current generic ITV1 ident, we see a montage of various ITV1 personalities, which ends with a shot of the STV logo from before, minus the square on top, against a series of blue panels. The logo zooms toward us a bit.
Variants:
Music/Sounds: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.
Availability: I guess this is still used today.
Scare Factor: None.
13th Logo
(May 30, 2006-2009)
Description coming soon!
14th Logo
(2009- )
TBA
Editions by Mr. Logo Lord and Michael Bass
1st Logo
(1957-c. 1960)
Logo: Against a black background, we see the text
SCOTTISH
TELEVISION
PRESENTS
TELEVISION
PRESENTS
in a strange, jumbled-up font.
FX/SFX/Cheesy Factor: None; it's a still logo.
Music/Sounds: None.
Availability: Extinct on TV, like lots of old logos from the UK.
Scare Factor: None; the text looks weird, but it's harmless.
2nd Logo
(c. 1960-1970s)
Logo: For a split second, we see a white BG, which is wiped away horizontally on both sides, revealing a white box on a black BG. The words "SCOTTISH" and "TELEVISION" (also in white) drop in from the top and bottom sides of the screen, respectively. Then, a white Lion Rampant (the symbol found on the flag used by the King of Scots) spins in counterclockwise.
Variants:
- In later years, due to viewer complaints of the lion spinning in, the logo was re-filmed with the lion simply zooming in instead. This version also appears to have a slightly smaller box and text.
- A color version (with a dark blue BG) was used around 1969.
FX/SFX/Cheesy Factor: The text moving into their usual postions and the lion spinning in. Lots of choppy animation.
Music/Sounds: A ten-note flute tune, followed by a drum roll and a cymbal crash as the lion spins in.
Availability: Extinct on TV, though the news program Scotland Today did show a brief portion of the zooming variant as part of a montage back in 2007 commemorating STV's 50th anniversary.
Scare Factor: Medium to high, due to the loud music and lion spinning in, but slightly lower for the "zooming" variant.
3rd Logo
(1962-1969)
Logo: Against a black BG, we see four white squares, each of which are split by two white lines arranged in a cross shape. Inside the squares are (clockwise, starting in the top-left): an S, the lion rampant from the 2nd logo, a V, and a T, all of which are black. The letters are written in a wide serif font. "CHANNEL TEN" is written below that in the same font as the letters.
Variant: Sometimes, there would be no text below at all.
FX/SFX: It's a still logo.
Music/Sounds: A rearrangement of the music from the 2nd logo with horns and drums, followed by a male announcer saying "This is Scotland.".
Availability: Extinct on TV.
Scare Factor: Low.
4th Logo
(1970s-1985)
Logo: Against a black background, we see the letters "stv", in a blocky font, zooming in. At the same time, an outline of a second set of the same letters zoom out. As the letters merge, the logo fades to blue.
Variants:
- For areas that have not yet switched to color, the logo is entirely in black-and-white, and the background fades to gray.
- The blue color became slightly brighter in 1974.
Music/Sounds: A French horn fanfare.
Availability: Extinct.
Scare Factor: Low.
5th Logo
(1977-1985)
Logo: We see a light blue STV logo from before against a black square with "SCOTTISH TELEVISION" below in white. It is surrounded by four light blue squares on all corners of the screen and four blue quadrilaterals (rectangles on the top & bottom, and squares on the sides) with purple quadrilaterals on the outer edges, sort of resembling a tartan pattern.
Variant: A variant used at the end of shows simply had the STV logo against a black background with "PRODUCTION FROM SCOTLAND" and a copyright date below it.
FX/SFX: Completely still.
Music/Sounds: Same as logo 4.
Availability: Extinct on TV.
Scare Factor: Minimal.
6th Logo
(1985-1989)
Logo: Against a black BG, we see several six gray cubes, one long rectangular column, one teal sphere, and a magenta cone shape zoom out to the left and arrange themselves onto a sheet of metal, forming an abstract thistle shape. "SCOTTISH TELEVISION", in white, fades in below.
Variants:
- For STV's 30th anniversary in 1987, after the usual thistle animation, the metal sheet is quickly replaced by a black BG, and the thistle is surrounded by a small purple/blue grid. "1957" and "1987" (in white) fade in at the top, then "30 YEARS OF SCOTTISH" (in blue) fade in below.
- A special Christmas variant was used in which we see a shot of snow, and a snow-sculpted thistle fades onto it. "CHRISTMAS on Scottish" wipes in above and below the thistle in a dark blue script font.
- There is another variant from circa 1988 in which we see a sunrise over a mountainous desert. The camera pans down to reveal a thistle logo sculpted out of sand.
Music/Sounds: A dramatic synth bass line with a mellow 8-note woodwind fanfare with an autoharp-like flourish. The Christmas variant uses a soft chime tune, and the desert variant uses a tune with bongos, flutes, and guitars. Sometimes, the end theme of the programme plays over the logo.
Availability: Extinct on TV, as usual.
Scare Factor: None.
7th Logo
(1989-1990)
See ITV for description.
8th Logo
(1990-1995)
Logo: Against a dark cloudy sky with a shady purplish floor, three "tiddlywinks", one red, one green, and one blue, roll forward and the camera follows them. They all fall down, one-by-one, in the appropriate order, and the camera showing that they are forming the "head" of the thistle as seen before. As the tiddlywinks fall, they all turn the thistle into their appropriate colors. The camera slightly turns upward to view the final product.
Variants:
- A still variant was used at the end of programs, in which we would see the thistle in blue against a black background with "A SCOTTISH PRODUCTION FOR" and the ITV logo below.
- There is a variant in which we see an aerial shot of a bridge, which fades to the thistle logo against a black BG. This is sometimes accompanied by a continuity announcement.
- There was a variant in which the blue thistle was shown, but then the camera panned upward as a series of tiddlywinks come from the top and bottom of the screen to form the words "SCOTTISH TELEVISION" in a tall serif font. An abridged version of the music was used here.
- There is a variant that takes place on a marble-like BG. The thistle, appearing to be made out of glass, flips out from the right of the screen, and the screen starts to form "frost".
Music/Sounds: A synthesized tune with a series of chimes that are timed to the falling tiddlywinks. A traditional Scottish-like tune plays for the "bridge" variant. The "frost" variant uses a cheery harp-like tune.
Availability: Again, extinct on TV.
Scare Factor: None.
9th Logo
(1994-1997)
Logo: Against a stylized purple BG, the "head" from the thistle, in silver, zooms out and slowly flips around, and as this happens, the other parts of the thistle unfold from right to left, and the words "SCOTTISH TELEVISION" do the same.
Variants:
- A special variant used during primetime hours shows the thistle animating (slowly) against various clips of Scotland scenery at night. This is sometimes accompanied by a continuity announcement.
- Around Christmastime, several colored lights light up around the still thistle, which is sometimes accompanied by a continuity announcement.
Music/Sounds: A four-note horn fanfare. The nighttime variant uses a jazzy saxophone rendition of the normal music. The Christmas variant uses a gentle Christmas-like tune with harps and jingle bells.
Availability: Extinct on TV.
Scare Factor: Minimal.
10th Logo
(1997-2000)
Nickname: "Silver Thistle II"
Logo: Against a cloudy purple BG, several large glass thistles pan back to reveal the silver thistle from before. A blurry white cloud below sharpens up to reveal the words "SCOTTISH TELEVISION" in white.
FX/SFX: The thistles and the "focusing".
Music/Sounds: A more majestic-sounding version of logo 9's music.
Availability: Extinct on TV.
Scare Factor: None.
11th Logo
(2000-2003)
Variant: There are several variants depending on the topic.
- An end credit version was used, which shows the square with no lights inside it against an ethereal blue background with "scottish television production" below it.
FX/SFX: The live-action footage and lights in the square.
Music/Sounds: A rather futuristic techno tune.
Availability: Extinct on TV, of course.
Scare Factor: None to minimal.
12th Logo
(January 6, 2003-May 30, 2006)
Variants:
- There is a different variant in which the Scottish TV logo slides toward the bottom right in pieces before coming together. Once again, this is just like the then-current ITV1 generic ident.
- A regional variant was used featuring various Scottish TV personalities, and a national variant was also used featuring various ITV personalities.
Music/Sounds: A rather uninspired jazz-like tune, or an equally uninspired guitar tune. This is sometimes accompanied by a continuity announcement.
Availability: I guess this is still used today.
Scare Factor: None.
13th Logo
(May 30, 2006-2009)
14th Logo
(2009- )
mr3urious |
Latest page update: made by mr3urious
, Oct 14 2009, 3:28 PM EDT
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