Logo description by mr3uriousLogo captures and videos courtesy of Eric S. and vhsguy2007
Background: This is the home video arm of
Rhino Records, now part of the Warner Music Group, subsidiary of Time Warner.
1st Logo
(1980's)
Nickname : "1, 2, 3...RHINO"
Logo: On a "stone" background, we see the number one. The screen "flashes" and we see the number two. Again, we see a number three. Then on the fourth flash, we see a crappily drawn rhino (wearing what looks like a leather jacket and gloves and a modified Elvis haircut) in a TV tube, with the word RHINO over him, changing colours and VIDEO below. A yellow "haze" surrounds the rhino.
FX: The "flashing".
Cheesy Factor: Don't get me started. First of all, the flashing is very dated. Second, that stone background looks very fake. Third, what the hell is with that rhino? He looks like he's about to kill you (or pinch you, if you look at his hand). If they put a picture of a real rhino in there, it would be much better.
Music/Sounds: None.
Availability: Very rare. This was on the earliest Rhino
tapes.tapes, such as Kris Starring's "Home Video Surprise 3" as roygerdodger suggested.Scare Factor: Medium to high, depending on your taste of the "rhino".
2nd Logo
(Late 80's-Late 90's)
Nickname: "The Football"
Logo: Against a light gray marble BG, the words "RHINO" (in jumbled
silver letters) come in from the right side of the screen, along with a
red 3D oval (looking kind of like a football). They turn to face us and zoom back, then the lights dim.
FX: The text and "football"; decent '80s CGI.
Music/Sounds: A synth bass sounder with a dramatic
UAV-like "whoosh" when the logo comes in.
Availability: Can be seen on the
South Park VHS's from 1998-1999.
Scare Factor: Low to medium, due to the music.
3rd Logo
(Late 1990s-)
Logo: Against a black BG, a 2D version of the Rhino logo from before (in a brighter
red color from before) zooms up. It shines with a lens flare, and "HOME VIDEO", in
purple, fades in below.
FX: The zoom and shine.
Cheesy Factor: Too simple for a late 90's logo.
Music/Sounds: A dramatic synth-string sounder with a "bling" during the shine, and ending with a short choir tune and a "slam" sound.
Availability: Seen on recent DVD's of music videos.
Scare Factor: Low; although tamer than before, the music is sure to give some people the chills.