NOTE: The people mentioned in the company name are Allen Reid and Mady Land.

1st logo:
(1983-1994)



Nickname: "Another Diagonal Cursive Logo", "The Scribble"

Logo: On a pink-blue gradient background with a lilac purple line in the middle, going horizontally, a dark blue scribble zooms in towards the viewer very quickly. Just when it comes to a stop, the parts of the text "Reid/Land Productions", which is in a rather 50s-esque cursive font called "Airstream" (and with "Reid" in yellow and "Land" in red), fly downward and upward to the center. As with most logos in cursive font (i.e. Celebrity Home Entertainment, Select Video, ALMI Television, KPBS San Diego), it appears diagonally, except for "Productions". The scribble also turns into an outlined rectangle at the end.

Variant: On TNN's short-lived game show "10 Seconds", the logo animated on the video wall, then cut to the TNN logo of the era. It, I believe, is only one of TWO logos to animate on a game show's video wall (the other being the Columbia/TriStar cloud background logo of Merv Griffin Enterprises in 1993 on Jeopardy!).

SFX: The logo forming, the scribble zooming and turning into a rectangle...

Cheesy Factor: ...all typical 1980s effects. Plus the background SCREAMS 80s.

Music: Not sure if it had its own music-- it typically had the closing theme of a particular show playing over it, along with an announcer saying "(show name) is a Reid/Land production." If it did have its own music, expect it to have synthesizers.

Availability: Extinct on TV, but can be found on tapes of TNN's shows, such as the game shows "Fandango", "Top Card", and "10 Seconds".

Scare Factor: Minimal due to the fast pace of the animation.

2nd logo
(1994-1998)

Nickname: "Reid/Land in Space"

Logo: On a space background, we see a gray rectangle with "Reid/Land Productions", this time colored blue, and in Copperplate font, with a red line between "Reid/Land" and "Productions". The logo turns about 90 degrees until it gets into a 20th Century Fox-esque position (except in the opposite direction), and the logo sends off flashes.

SFX: The logo turning and the flashes.

Music: See previous.

Availability: Might turn up on TNN (before it became Spike TV and went to hell in a handbasket) shows from this era, but I know "Great American Desserts" with (Mrs.) Debbi Fields has this logo at the end, followed by the 1993 KPBS logo, and the 1990s American Public Television logo.

Scare Factor: Low