(1995- )

Nicknames: "The Rollercoaster", "Regal Rollercoaster", "Ride to the Movies"

Logo: The logo starts with a futuristic rollercoaster car interior. A curved dashboard scrolls to the bottom of the screen, and as the Regal theatre policy is shown on the dashboard in red, the camera goes up a ramp. The dashboard moves offscreen as the camera speeds up, goes through a filmreel, passes by various concessions (such as Milk Duds, Reese's cups, sodas, Twizzlers, popcorn popping), and enters a futuristic hall. The doors open, and we cut to outside the futuristic location as the rollercoaster car zooms by. Then the Regal logo moves in from the left of the screen to its usual position. FEATURE PRESENTATION fades in below, in blue, and a sparkle forms on the edge of the crown.

Variation: From 2002 to present, the dashboard is straight instead of curved, the concessions are different (e.g. the Pepsi references are replaced with Coke references, and the Reeses are replaced with Raisinets), the Regal logo is changed from Regal Cinemas to its current form (Regal Entertainment Group), the final note of the music is different, and FEATURE PRESENTATION is wiped in from the center with sparkling effects.

SFX: The whole thing, which looks like a rollercoaster ride from the 1st person.

Music/Sounds: A futuristic rock-like orchestration which is kinda fast-paced to match the rollercoaster theme of the logo. At one point, there's a loud popcorn pop sound. Before the roller coaster, a female voice says: "Welcome to Regal Cinemas." (before 2002)/"Welcome to Regal Entertainment." (after 2002). She says the theatre policy afterwards, and finally she says "Enjoy the show!"

Availability: Very rare, as many Regal theatres now use the 3rd logo, but you can still see it in some Regal theatres.

Scare Factor: Medium to high, especially for those who have rollercoaster phobia, but this is definitely a favorite of many.

3rd Logo
(2004-2006)