Procter & Gamble Productions, Inc.

Compilation by David R. Jackson and AsdfTheRevival
Logo captures by Shadeed A. Kelly and others
Editions by AsdfTheRevival, Shadeed A. Kelly, Michael Bass and Bob Fish


Background: Procter & Gamble didn't enter TV production until 1951 when the soap opera Search for Tomorrow premiered on TV.


1st Logo
(1951-1971)


Lo
go: During the end credits, we see a disclaimer in a white font on a black background that reads:

[NAME OF THE SHOW]
is a
Procter & Gamble
Presentation

Variant: On The Guiding Light, this disclaimer was used instead (and it faded in like the rest of the credits and used the same background as the credits):Procter & Gamble Productions, Inc. (1951-1971?)

THE
GUIDING
LIGHT
Presented By
PROCTER & GAMBLE

FX: Fades in with a wipe effect.


Music/Sounds: The closing theme of whatever TV show the logo came on.

Availability: Was on Procter & Gamble soaps during the 1950s and 1960s, such as As the World Turns, The Guiding Light, and Search for Tomorrow. Also appeared on the TV movies Where's Everett? (1966) and We'll Take Manhattan (1967).

Scare Factor: Depends on what you think of the theme playing over the credits (many soaps of the 1950s/1960s used organs for their themes, and some people might find organ music spooky), but generally it's none.



2nd Logo
(1971-1980)

Procter & Gamble Productions, early 1970s-1980

Logo: Same as above, consisting of the words:

A PRESENTATION OF
PROCTER & GAMBLE
PRODUCTIONS

in Lydian font.


Variants:
  • On Another World, the notice was centered inside a wreath of interlocking circles (in the same motif as the open to the show in that period).
  • Later variants on at least three PGP shows (As the World Turns, Guiding Light and Edge of Night) had the disclaimer scrolling up with the rest of the credits and used the same font as the credits.

FX: None, it's a superimposed disclaimer.


Music/Sounds: The closing theme of whatever TV show the logo came on.

Availability: Was on soap operas such as As the World Turns, Another World, and Guiding Light from at least the early 1970s to 1980. After this logo was last used on Friday, May 30, 1980, the P&G soaps began using copyright disclaimers (either on the show's title card or scrolling in the credits) on Monday, June 2, 1980, to acknowledge that P&G produced their shows, and had no logo whatsoever until logo #3 was introduced on February 17, 1986. However, P&G's soaps continue to use copyright stamps today, along with the TeleNext Media logo.

Scare Factor: Low for Another World; if the "kaleidoscope wreath" open used on Another World bothered you, the custom P&G wreath logo may be scary as well, but being superimposed, it's fairly tame. Other than that, it depends on what you think of the end theme playing over the credits.




3rd Logo
(February 17, 1986-August 3, 2007)

Procter & Gamble Productions, Inc. (1985)PGP-IAW: 1991

Nicknames: "PGP Neon Letter/Sign", "PGP", "Flashing PGP", "Blue PGP", "PGP Cheesy Flash"

Logo:
A group of multifaceted rays in varying shades of blue rises up from bottom screen. The rays form a monolith with a bright, shiny back face, which pans backward (and slightly downward), rotates to face forward, then stops. The rays then pull back to form the letters "PGP" in a lined font, and letters shine in a "flash" (similar to the 1978 WGBH logo). After that, the words "PROCTER & GAMBLE PRODUCTIONS, INC." (in white Avant Garde font) appear below the "PGP", and are bordered top and bottom by two blue lines (same color as the PGP) which form left to right and right to left, respectively. This is PGP's first of two proper logos since PGP had no logo per sé until this one debuted.

Variants: Some versions exist with "in association with" below. This was seen on the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story.

Trivia: This logo made its first end credit appearances on the following Procter and Gamble shows around the following dates in 1986:
  • Another World: February 17
  • As the World Turns: April 21
  • Guiding Light: October 13
  • Search for Tomorrow: December 15
FX: The blue rays, "blooming of light" effect, but was very good quality CGI for 1986.

Music/Sounds: A light, jaunty synth tune, consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder as the last bass chord fades away (i.e. just after the rays in the PGP pull back). However, CBS on September 20, 1999 replaced the electronic music with generic network promo music. Sometimes, CBS showed the PGP logo twice: with the normal music first, and then with the generic music the second time.

Music/Sound Variant: The most common version just shows the flash and everything after, with the 4-note sounder as the music, which has a note sequence of a-f#-d-g.

Availability: Found on episodes of Procter & Gamble soaps from February 17, 1986 to August 3, 2007 like As the World Turns, Guiding Light, Another World, and Search for Tomorrow, and on other programs co-produced by P&G, such as made-for-TV movies. The long version was usually only used on soaps and is a fairly uncommon find.


Scare Factor: Depends on the version shown:
  • Low for the short variant because it may surprise first-time viewers.
  • Low to medium for the long variant; the synth theme is pretty friendly, but the dramatics may get to some.



4th Logo
(August 6, 2007-June 30, 2008)
Procter & Gamble Productions, Inc. - CLG Wiki

Nicknames: "PGP Globe", "PGP Ball", "The Spinning Ball", "Ball of Boredom", "Ball of Annoyance"

Logo: On a white background, a large, blue globe-like ball zooms onto the screen, diving into the bottom right, leaving a blue trail
as it does so. The ball, now smaller, comes in from the left of the screen, while the letters "PGP" appear next to it.

PROCTER&GAMBLE
PRODUCTIONS, INC.

appears under the PGP letters.

FX: The spinning ball, the blue trail.

Music/Sounds: A light orchestral piano theme, but rarely used because of CBS's tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of As the World Turns and Guiding Light on CBS.com.

Availability: Used from August 6, 2007 until June 30, 2008 on the soaps As the World Turns and Guiding Light.

Scare Factor: Low; the ball coming towards the screen may be unnerving, but it's otherwise harmless compared to its predecessor. However, this logo may annoy people who liked the previous logo.

Final Note: Procter & Gamble Productions became TeleNext Media in 2008.


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Started By Thread Subject Replies Last Post
BreilLogos PGP's logo looks great 0 Oct 15 2007, 4:06 PM EDT by BreilLogos
BreilLogos
Thread started: Oct 15 2007, 4:06 PM EDT  Watch
It not true were people get scared of the 1985 logo,execpt me.
I love the 2007 logo,because i see the scare/fear factor is Low
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