Sign in or 
Share this
Procter & Gamble Productions, Inc.
Logo description by David R. Jackson and AsdfTheRevival
Logo captures by Shadeed A. Kelly, Michael Bass, btm85bubs, and others
Editions by AsdfTheRevival, Shadeed A. Kelly, Michael Bass, and Bob Fish
Video captures courtesy of JohnnyL80, patc2000 and MachineryNoise
Background: Procter & Gamble didn't enter TV production until 1951 when the soap opera Search for Tomorrow premiered on TV.
1st Logo
(1951-1966?)
Logo: During the end credits of Search for Tomorrow, we see a disclaimer in a white font on a black background that reads:
Variant: On The Brighter Day, the in-credit notice used is like the one used on Search for Tomorrow, except it is superimposed, none of the font is italicized, and "The Brighter Day" is in place of "Search for Tomorrow."
FX/SFX: The Search for Tomorrow variant fades in with a wipe effect. The variant used on The Brighter Day is just superimposed.
Music/Sounds: The closing theme of whatever TV show the logo came on.
Availability: Was on at least two Procter & Gamble soaps during the 1950s and 1960s:The Brighter Day and Search for Tomorrow.
Scare Factor: None to medium, depending on what you think of the end theme playing over the credits.
2nd Logo
(1966?-1972?)
Logo: Superimposed in the closing credits of The Guiding Light, we see this notice:
FX/SFX: Fades in like the rest of the credits.
Music/Sounds: The end theme of The Guiding Light.
Availability: Rare; seen on late 1960's episodes of The Guiding Light.
Scare Factor: Medium, the organ music played during this time period may spook some people.
3rd Logo
(1972?-1980)
Logo: Same as the previous two logos, consisting of the words:
in Lydian font.
Variants:
FX/SFX: None for the non-scrolling variations of the logo.
Music/Sounds: The closing theme of whatever TV show the logo came on.
Availability: Was on soap operas such as As the World Turns, Another World, and Guiding Light from at least the early 1970s to 1980. After this logo was last used on Friday, May 30, 1980, the P&G soaps began using copyright disclaimers (either on the show's title card or scrolling in the credits) on Monday, June 2, 1980, to acknowledge that P&G produced their shows, and had no in-credit disclaimer other than that until logo #5 was introduced in early 1986. However, P&G's soaps continue to use copyright stamps today, along with the TeleNext Media logo.
Scare Factor: None to low; if the "kaleidoscope wreath" open used on Another World bothered you, the custom P&G wreath logo may be scary as well, but being superimposed, it's fairly tame.
4th Logo
(1982-1984)
Logo: During the end credits of The Catlins, we see the following in-credit text scroll up:
As you can see, there have been at least two variations of the end credits, one with a white font and black shadowing and one with a white font and dark blue shadowing.
FX/SFX: Scrolls up in the credits.
Music/Sounds: The closing theme of The Catlins.
Availability: Rare; seen on The Catlins, which aired on TBS from 1982 to 1984.
Scare Factor: None.
5th Logo
(Early 1986-August 3, 2007)
Nicknames: "PGP Neon Letter/Sign", "PGP", "Flashing PGP", "Blue PGP", "PGP Cheesy Flash"
Logo: A group of multifaceted rays in varying shades of blue rises up from bottom screen. The rays form a monolith with a bright, shiny back face, which pans backward (and slightly downward), rotates to face forward, then stops. The rays then pull back to form the letters "PGP" in a lined font, and letters shine in a "flash" (similar to the 1978 WGBH logo). After that, the words "PROCTER & GAMBLE PRODUCTIONS, INC." (in white Avant Garde font) appear below the "PGP", and are bordered top and bottom by two blue lines (same color as the PGP) which form left to right and right to left, respectively. This is PGP's first of two proper logos since PGP had no logo per sé until this one debuted.
Variants:
Trivia: This logo made its first end credit appearances on the following Procter & Gamble shows on the following dates in 1986:
FX/SFX: The blue rays and "blooming of light" effect, which were very good quality CGI for 1986.
Music/Sounds: A light, jaunty synth tune, consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder as the last bass chord fades away (i.e. just after the rays in the PGP pull back). However, CBS on September 20, 1999 replaced the electronic music with generic network promo music. Sometimes, CBS showed the PGP logo twice: with the normal music first, and then with the generic music the second time.
Music/Sound Variant: The most common version just shows the flash and everything after, with the 4-note sounder as the music, which has a note sequence of A-F#-D-G.
Availability: Found on episodes of Procter & Gamble soaps from early 1986 to August 3, 2007 like As the World Turns, Guiding Light, Another World, and Search for Tomorrow. This was also seen on other programs co-produced by P&G, such as made-for-TV movies. The long version was usually only used on soaps and is a fairly uncommon find.
Scare Factor: Depends on the version shown:
6th Logo
(August 6, 2007-June 30, 2008)
Nicknames: "PGP Globe", "PGP Ball", "The Spinning Ball", "Ball of Boredom", "Ball of Annoyance"
Logo: On a white background, a large, blue globe-like ball zooms onto the screen, diving into the bottom right, leaving a blue trail as it does so. The ball, now smaller, comes in from the left of the screen, while the letters "PGP" appear next to it.
appears under the PGP letters.
FX/SFX: The spinning ball, the blue trail.
Music/Sounds: A light orchestral piano theme, but rarely used because of CBS' tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of As the World Turns and Guiding Light on CBS.com.
Availability: Extinct; used from August 6, 2007 until June 30, 2008 on the soaps As the World Turns and Guiding Light.
Scare Factor: Low; the ball coming towards the screen may be unnerving, but it's otherwise harmless compared to its predecessor. However, this logo may annoy people who liked the previous logo.
Final Note: Procter & Gamble Productions became TeleNext Media in 2008.
Logo captures by Shadeed A. Kelly, Michael Bass, btm85bubs, and others
Editions by AsdfTheRevival, Shadeed A. Kelly, Michael Bass, and Bob Fish
Video captures courtesy of JohnnyL80, patc2000 and MachineryNoise
Background: Procter & Gamble didn't enter TV production until 1951 when the soap opera Search for Tomorrow premiered on TV.
1st Logo
(1951-1966?)
Logo: During the end credits of Search for Tomorrow, we see a disclaimer in a white font on a black background that reads:
Search
for
Tomorrow
for
Tomorrow
is a
Procter & Gamble
Presentation
Variant: On The Brighter Day, the in-credit notice used is like the one used on Search for Tomorrow, except it is superimposed, none of the font is italicized, and "The Brighter Day" is in place of "Search for Tomorrow."
FX/SFX: The Search for Tomorrow variant fades in with a wipe effect. The variant used on The Brighter Day is just superimposed.
Music/Sounds: The closing theme of whatever TV show the logo came on.
Availability: Was on at least two Procter & Gamble soaps during the 1950s and 1960s:The Brighter Day and Search for Tomorrow.
Scare Factor: None to medium, depending on what you think of the end theme playing over the credits.
2nd Logo
(1966?-1972?)
THE
GUIDING
LIGHT
Presented By
PROCTER & GAMBLE
Music/Sounds: The end theme of The Guiding Light.
Availability: Rare; seen on late 1960's episodes of The Guiding Light.
Scare Factor: Medium, the organ music played during this time period may spook some people.
3rd Logo
(1972?-1980)
Logo: Same as the previous two logos, consisting of the words:
A PRESENTATION OF
PROCTER & GAMBLE
PRODUCTIONS
PROCTER & GAMBLE
PRODUCTIONS
in Lydian font.
Variants:
- On Another World, the notice was centered inside a wreath of interlocking circles (in the same motif as the open to the show in that period).
- Later variants on at least three PGP shows (As the World Turns, Guiding Light and The Edge of Night) had the disclaimer scrolling up with the rest of the credits and used the same font as the credits.
FX/SFX: None for the non-scrolling variations of the logo.
Music/Sounds: The closing theme of whatever TV show the logo came on.
Availability: Was on soap operas such as As the World Turns, Another World, and Guiding Light from at least the early 1970s to 1980. After this logo was last used on Friday, May 30, 1980, the P&G soaps began using copyright disclaimers (either on the show's title card or scrolling in the credits) on Monday, June 2, 1980, to acknowledge that P&G produced their shows, and had no in-credit disclaimer other than that until logo #5 was introduced in early 1986. However, P&G's soaps continue to use copyright stamps today, along with the TeleNext Media logo.
Scare Factor: None to low; if the "kaleidoscope wreath" open used on Another World bothered you, the custom P&G wreath logo may be scary as well, but being superimposed, it's fairly tame.
4th Logo
(1982-1984)
Logo: During the end credits of The Catlins, we see the following in-credit text scroll up:
© [year]
PROCTER & GAMBLE
PRODUCTIONS, INC.
ALL RIGHTS RESERVED
As you can see, there have been at least two variations of the end credits, one with a white font and black shadowing and one with a white font and dark blue shadowing.
FX/SFX: Scrolls up in the credits.
Music/Sounds: The closing theme of The Catlins.
Availability: Rare; seen on The Catlins, which aired on TBS from 1982 to 1984.
Scare Factor: None.
5th Logo
(Early 1986-August 3, 2007)
Nicknames: "PGP Neon Letter/Sign", "PGP", "Flashing PGP", "Blue PGP", "PGP Cheesy Flash"
Logo: A group of multifaceted rays in varying shades of blue rises up from bottom screen. The rays form a monolith with a bright, shiny back face, which pans backward (and slightly downward), rotates to face forward, then stops. The rays then pull back to form the letters "PGP" in a lined font, and letters shine in a "flash" (similar to the 1978 WGBH logo). After that, the words "PROCTER & GAMBLE PRODUCTIONS, INC." (in white Avant Garde font) appear below the "PGP", and are bordered top and bottom by two blue lines (same color as the PGP) which form left to right and right to left, respectively. This is PGP's first of two proper logos since PGP had no logo per sé until this one debuted.
Variants:
- Some versions exist with "in association with" below. This was seen on the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story.
- On Christmas on Division Street, this logo is still.
Trivia: This logo made its first end credit appearances on the following Procter & Gamble shows on the following dates in 1986:
- Another World: late January or early February
- Search for Tomorrow: March or April
- As the World Turns: April 21
- Guiding Light: October 13
FX/SFX: The blue rays and "blooming of light" effect, which were very good quality CGI for 1986.
Music/Sounds: A light, jaunty synth tune, consisting of 2 descending bars of 6 notes, then a last bar of 8 notes, then a 4 note sounder as the last bass chord fades away (i.e. just after the rays in the PGP pull back). However, CBS on September 20, 1999 replaced the electronic music with generic network promo music. Sometimes, CBS showed the PGP logo twice: with the normal music first, and then with the generic music the second time.
Music/Sound Variant: The most common version just shows the flash and everything after, with the 4-note sounder as the music, which has a note sequence of A-F#-D-G.
Availability: Found on episodes of Procter & Gamble soaps from early 1986 to August 3, 2007 like As the World Turns, Guiding Light, Another World, and Search for Tomorrow. This was also seen on other programs co-produced by P&G, such as made-for-TV movies. The long version was usually only used on soaps and is a fairly uncommon find.
Scare Factor: Depends on the version shown:
- Low for the short variant because it may surprise first-time viewers.
- Low to medium for the long variant; the synth theme is pretty friendly, but the dramatics may get to some.
6th Logo
(August 6, 2007-June 30, 2008)
Nicknames: "PGP Globe", "PGP Ball", "The Spinning Ball", "Ball of Boredom", "Ball of Annoyance"
Logo: On a white background, a large, blue globe-like ball zooms onto the screen, diving into the bottom right, leaving a blue trail as it does so. The ball, now smaller, comes in from the left of the screen, while the letters "PGP" appear next to it.
PROCTER&GAMBLE
PRODUCTIONS,-INC.
PRODUCTIONS,-INC.
appears under the PGP letters.
FX/SFX: The spinning ball, the blue trail.
Music/Sounds: A light orchestral piano theme, but rarely used because of CBS' tendency to play generic network music over the logo. The version with the logo theme appeared on episodes of As the World Turns and Guiding Light on CBS.com.
Availability: Extinct; used from August 6, 2007 until June 30, 2008 on the soaps As the World Turns and Guiding Light.
Scare Factor: Low; the ball coming towards the screen may be unnerving, but it's otherwise harmless compared to its predecessor. However, this logo may annoy people who liked the previous logo.
Final Note: Procter & Gamble Productions became TeleNext Media in 2008.
Shadeed329 |
Latest page update: made by Shadeed329
, Sep 24 2009, 8:05 PM EDT
(about this update
About This Update
Edited by Shadeed329
10 words added view changes - complete history) |
|
Keyword tags:
Another World
As The World Turns
Edge of Night
Guiding Light
Procter & Gamble Co.
Procter & Gamble Productions
Search for Tomorrow
More Info: links to this page
|
| Started By | Thread Subject | Replies | Last Post | ||
|---|---|---|---|---|---|
| BreilLogos | PGP's logo looks great | 0 | Oct 15 2007, 4:06 PM EDT by BreilLogos | ||
|
Thread started: Oct 15 2007, 4:06 PM EDT
Watch
It not true were people get scared of the 1985 logo,execpt me.
I love the 2007 logo,because i see the scare/fear factor is Low |
||||
Showing 1 of 1 threads for this page
