Logo descriptions by V of Doom, mr3urious and TLogos
Logo captures by V of Doom, Eric S., Wisp2007 and TLogos
Editions by mr3urious and Bob Fish
Video captures courtesy of DarkyderSammler, idolejeunes and monarchofvideos
Background: This was the home entertainment arm of PolyGram Records.
1st Logo
(1982-1984/1987-1992)
Left: Regular variant (with 1st synth music)
Center: "Spectrum" variant (with 2nd synth music)
Right: "Arena" variant (with 2nd synth music)
Nickname: “Pixie Dust & Red Line”
Logo: On a black background, dust begins to form the PolyGram Video logo. Like a rollercoaster (and the 1980's RKO logo), it zooms forward, dipping down, then, flying back up again, also showing a red dotted line underneath it. “Presents” is typed in, and a white bar of light passes through the logo.
Variants:
- On some tapes released through Spectrum, the Spectrum logo appears piece-by-piece on the right side of the screen. The logo is a series of rainbow-colored bars with "spectrum" in a jumbled white Helvetica font. I think this one is mainly seen outside of North America.
- The German version of this logo has the word "PolyGram" with several shadows of the word flying up from the bottom and "flashing" as the main word flashes several colors. The red stars appear below, and the Arena logo is wiped in (a white box with "ARENA" in thick letters in an arc and a "swoosh" around the top, making the whole thing resemble a disc).
FX/SFX: Not too bad Scanimate animation...
Cheesy Factor: ...but the German version has really cheesy chyron effects.
Music/Sounds: A synthesized humming and sound, complete with two “whooshes” at the end. The other variants have a calm synth ditty going along with it.
Availability: Extremely rare. Check an old mom-or-pop store or E-Bay for this logo. The German version can be seen on some old German PAL tapes such as The Vindicator. Surprisingly, this logo was preserved on a DVD release of Pink Floyd: Live at Pompeii.
Scare Factor: Low to medium for the 1st music, and low for the 2nd music. The music may creep people out, but this is a great logo.
2nd Logo
(1992-1993)
Nicknames: "PV", "PV Videotape", "VHS Assembly"
Logo: On a white background, parts of a video tape are drawn together (the BG shows the parts in extreme close-up), and eventually two conjoined circles with the letter P in one and an upside down triangle (representing a V) on the bottom position themselves onto the spools. The words "PolyGram Video" fade in.
FX/SFX: The tape being assembled, and the "shadows" on the BG.
Music/Sounds: A mellow rock theme combined with a whirring sound.
Availability: Very rare, as this was only used for 1 year.
Scare Factor: Minimal to low; a pretty cool logo, though the whirring sound may scare some.
3rd Logo
(1993-1997)
Nickname: "BANG!"
Logo: Against a black (or blue) BG, the words "PolyGram Video" quickly unfold letter-by-letter. Then, a red line appears underneath, zooming out.
FX/SFX: The letters and line appearing.
Music/Sounds: A series of loud "scratching" sounds as the letters appear followed by a "whoosh" as the line appears and shrinks, then a "BANG!" sound.
Availability: Found on PolyGram releases of the period.
Scare Factor: Medium to high, due to the scratching sounds coming at you all of a sudden.
4th Logo
(1997-1999)
Nicknames: "PolyGram Wing Man", "Icarus"
Logo: Essentially the short version of its movie and television counterparts, but with "VIDEO" underneath.
Variants:
- There is a long version of this which is the same as its movie counterpart, so far it was found on a Europan VHS of The Real McCaw.
- On later releases, there is also a more abstract version of the logo with a solid blue Icarus.
FX/SFX: Excellent CGI.
Music/Sounds: None.
Availability: Seen on PolyGram releases of the period. On the original edition DVD of the Manga Entertainment film Ghost in the Shell, this makes a surprise appearance, even on the newest versions of the DVD (but not the 2-disc edition). That's because the original DVD was released by PolyGram in 1998, well before Anchor Bay bought Manga.
Scare Factor: Same as its movie and TV counterparts.