PolyGram Filmed EntertainmentThis is a featured page

Logo descriptions by codyfinke, Eric S., Supermarty-o, V of Doom, Shadeed A. Kelly and indycar
Logo captures by V of Doom and Eric S.
Editions by thehugetvfan and indycar
Video captures courtesy of EnormousRat, LogicSmash and TheRedBaron1985

Background: PolyGram Pictures was the film division of the PolyGram Records label, formed in 1979
by Jon Peters and Peter Guber (who would later head The Guber-Peters Company, later sold to Sony Corporation in 1989, and Guber would later form Mandalay Entertainment in 1995). However, it was closed down in 1983, only to be reactivated in 1986 as "PolyGram Filmed Entertainment". The reorganized film unit was based in England and became a European competitor to Hollywood. In 1998, PolyGram was acquired by Seagram & Sons and operated until 1999 when it was shut down and folded into Universal Studios. In 1999, Seagram & Sons sold most of the pre-March 31, 1996 library to Metro-Goldwyn-Mayer that was incorporated into their Orion Pictures library. Currently, most of the pre-March 31, 1996 PolyGram film library is owned by MGM, while Universal owns the rights to some pre-March 31, 1996 films (Backbeat, Before the Rain, Hate (also known as La Haine), The Jacksons: An American Dream, Cold Blooded, Deadly Blessing, Missing and An American Werewolf in London only, the latter two which Universal released theatrically) and the rest of PolyGram's films until its disestablishment.

1st Logo

Nicknames: "Rainbow PolyGram", "PolyRainbow"

Logo: On a background of red, orange and yellow stripes, we see the words "POLYGRAM" in a Prisma-like font near the middle of the screen.PolyGram Pictures (1983)

FX/SFX: None.

Cheesy Factor: The colors used are very dated.

Music/Sounds: Usually none or the opening theme of the film.

Availability: Very rare. Appears on Snake Eyes, Morning Report, and the 1982 MCA Videocassette VHS release of The Pursuit of D. B. Cooper.

Scary Factor: Minimal.

2nd Logo
PolyGram Films - CLG Wiki

: "The Red Stars", "Rollercoaster", "PolyCoaster", "A Fountain of Red Stars"

Logo: On a black background, we see red stars going up, which then go down describing a curve (like the 1980 Telepictures Corporation "Rollercoaster" logo), revealing the text:

PolyGram Pictures

The stars then are in a line under the name.

Variant: An early variant features the stars and name wiping, without any animation at all.

FX/SFX: The stars forming the name are Scanimate effects.

Music/Sounds: Usually none or the opening theme of the film.

Availability: Appears on An American Werewolf in London, King of the Mountain and Deadly Blessing (preceding the United Artists logo). It can be found on the 2013 Shout! Factory DVD and Blu-Ray release of the latter.

Scare Factor: Low.

3rd Logo

PolyGram Filmed Entertainment (1992)PolyGram Films - CLG Wiki

: "The Drawing Red Line", "PolyLine"

Logo: On a black background, "PolyGram" appears. Then "FILMED ENTERTAINMENT" appears under the name. A red line is drawn between "PolyGram" and "FILMED ENTERTAINMENT", which causes a red flash after it stops drawing, then it shines once.

Earlier version: The background is white, the words are already faded in, and the line is
light blue.

FX/SFX: The "drawing red line" effect.

Cheesy Factor: The logo is quite boring. The earlier version also was obviously inverted to change the color scheme.

Music/Sounds: Usually none or the opening theme of the film.

Music/Sounds Variant: The 1999 Universal Studios Home Entertainment United Kingdom DVD of Twelve Monkeys uses the last half of the music from the 1991 Universal Studios logo, due to editing mistake.

Availability: Uncommon. Found on most 1992 to 1997 PolyGram films, most notably Posse, Romeo is Bleeding, Jason's Lyric, Four Weddings and a Funeral, Dead Man Walking, Kalifornia (1997 PolyGram Video DVD and 2000 MGM DVD releases only, the 1994 PolyGram Video VHS release and current prints have this logo removed), A Gnome Named Gnorm (1994 PolyGram Video VHS release only, plastered by the 2005 Lionsgate logo on current prints due to PolyGram only handling that home media release and Lionsgate owning the film through producer Vestron Pictures),
Fargo, The Adventures of Priscilla: Queen of the Desert (but not on the 1995 PolyGram Video VHS release) and Bean, among others. Also seen on United Kingdom trailers for PolyGram films, some which can be found on VHS releases in the United States by PolyGram Video. Appears on the PolyGram Video United Kingdom VHS release of The Usual Suspects. This logo is not on Shallow Grave, the Tim Burton and Joel Schumacher Batman films (which PolyGram gets credited as a producer on due to Jon Peters and Peter Guber producing the films and PolyGram receiving a portion of the films' earnings as part of Peter's and Guber's departure from the studio) and The Matchmaker. On newer prints of post-1996 films, and pre-1996 films that they own, this is plastered with the 1997 Universal logo. Strangely, this is seen on current prints of The Borrowers (which originally used the next logo) when seen on Disney XD, Discovery Family and Netflix. The inverted variant can be seen on The Jacksons: An American Dream on TV One, VH1 and VH1 Classic, although it's plastered by the short version of the1997 Universal logo on BET and Centric broadcasts and on the Universal Studios Home Entertainment DVD releases.

Scare Factor: Minimal.

4th Logo
(1997-1999, February 18, 2000)
PolyGram Films - CLG WikiPolyGram Filmed Entertainment (1997)PolyGram Filmed EntertainmentPolyGram Films - CLG Wiki

"PolyGram Winged Man", "Icarus", "The Crystal Wingman"

Logo: On a ominously-dark cloudy sky-scape, we see a transparent, crystallized winged man standing against some mountains. The camera pans outward as he jumps up and remains in the air, as his wings move back and forth. The camera pans to his left as he freezes in the air, where several white streaks appear across his body. The silver word "POLYGRAM" flies under the man and centers in place as he flashes white all over and becomes still. "FILMED ENTERTAINMENT" (or "FILMS") appears under "POLYGRAM", and everything shines.

Trivia: This logo was designed by Michael J. Deas, the same person who painted and designed the 1993 Columbia Pictures and 1993 Merv Griffin Enterprises logos. The winged man is based off of Icarus, the man from the Greek fable who constructed a set of wax wings and tried to fly to the Sun before falling in the sea.

  • An earlier version of the logo exists, where it was just the Icarus and the word "POLYGRAM" in a stylistic font. Then either "FILMS" or "FILMED ENTERTAINMENT" in a smaller font fades in.
  • Some direct-to-video releases, such as Cats, refer to the company as "POLYGRAM VISUAL PROGRAMMING".

FX/SFX: The winged man moving and the letters appearing. This is very good animation for 1997 and the animation continues remain beautiful.

Music/Sounds: None or the opening theme of the film.

Availability: Very rare. This has been plastered with the 1997 Universal Studios logo on Special Edition DVD and Blu-Ray releases, and most television airings since shortly after Universal's acquisition of PolyGram. Can be found on PolyGram Video VHS and DVD releases of films such as The Big Lebowski, Elizabeth, Clay Pigeons, The Borrowers, The Last Days of Disco and Lock, Stock, and Two Smoking Barrels, among others. The earlier version with "FILMS" can be seen on The Game, a teaser trailer for The Borrowers, and a trailer for Barney's Great Adventure that can be found on the 1998 Lyrick Studios VHS release of Barney: It's Time for Counting!. The "FILMED ENTERTAINMENT" variant of the first version can be seen on the United Kingdom trailer for The Game and the theatrical trailer for The Borrowers, the latter which can be found on some prints of the 1997 PolyGram Video VHS release of Bean. When Universal Studios Home Entertainment reissued PolyGram Video/USA Home Entertainment DVD releases from 2002-2004, they rereleased the PolyGram manufactured discs in their original packaging, but edited out almost all references to said company on the cases (however, it would be likely that films from this time frame released in this method would preserve this logo). Also found on a 2008 Showtime airing of The Hi-Lo Country, as well as a Hulu print of Your Friends & Neighbors (along with their PolyGram Video and Universal Studios Home Entertainment DVD and VHS releases). The "FILMS" variant was strangely seen on a TMC on Demand print of What Dreams May Come. This originally appeared on American theatrical prints of Pitch Black, before the 1993 Interscope Communications logo (which was at the time part of PolyGram). However, all VHS, DVD and Blu-ray releases have the 1997 Universal logo (while the Interscope logo is left intact).

Scare Factor: Minimal to low. The dark sky and winged man may very well unsettle some viewers, as well as the freeze-frame and CGI effects used throughout, but this remains among one of the best CGI logos of recent years.

Latest page update: made by TrickyMario7654 , Nov 20 2015, 5:36 PM EST (about this update About This Update TrickyMario7654 Edited by TrickyMario7654

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