Paramount PicturesThis is a featured page

Logo descriptions by Jason Jones, Matt Williams, and Argus Sventon
Logo captures by Eric S and others.

Editions by Eric S., V of Doom, Bob Fish, and others
Video captures courtesy of simblos, TriStarPictures82 , MrFb09, joecool85, roygerdodger, idolejeunes, WizardDuck, DJ_Arkangel, TinderboxPictures, bluebrotherx7, GarfieldFan2007 and Eric S.



Famous Players Film Company


Background: This company was founded originally in 1912 by the H
ungarian-born Adolph Zukor, who had been an early investor in nickelodeons (film theaters that cost 5 cents admission), saw that movies appealed mainly to working-class immigrants. With partners Daniel Frohman and Charles Frohman he planned to offer feature-length films that would appeal to the middle class by featuring the leading theatrical players of the time (leading to the slogan "famous players in famous plays"). By mid-1913, Famous Players had completed five films, and Zukor was on his way to success. That same year, another aspiring producer, Jesse L. Lasky, opened his Lasky Feature Play Company with money borrowed from his brother-in-law, Samuel Goldfish, later known as Samuel Goldwyn. The Lasky company hired as their first employee a stage director with no virtually film experience, Cecil B. DeMille, who would find a suitable location site in Hollywood, near Los Angeles, for his first film, called The Squaw Man.
_______________________________________________________________

Paramount Pictures Corporation


Background:
Beginning in 1914, the former company was renamed Paramount Pictures Corporation, being the oldest running movie studio in Hollywood, beating Universal Studios by a month. Currently, the company is owned by media conglomerate Viacom, a subsidiary of National Amusements, Inc.


1st Logo
(1914-1926?)

Nicknames: "The Three Mountains In the Credits", ''Three Paramountains''

Logo: We see one of the following bylines at the top of the screen:
  • "ADOLPH ZUKOR PRESENTS" (films produced on the East Coast)Paramount Pictures - CLG Wiki
  • "JESSE L. LASKY PRESENTS" (films produced on the West Coast)
  • "ADOLPH ZUKOR AND JESSE L. LASKY PRESENT" (films produced on both coasts)
Below this, we see the title of the film and a little more info. Somewhere on the screen, we see a snowcapped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see text overlapping the mountain reading:

A
Paramount
Picture

At the bottom of the screen is a box. On either side of the box, there are two Paramount pseudo-logos. Each has a ring of stars inside a ring. On the pseudo-logo on the right, we see the words "Paramount Pictures". On the pseudo-logo on the left, we see some writing. I theorize that this logo may actually be "Famous Players", so I may be wrong. At the top of the box, we see "COPYRIGHT (year "XXXX"). Inside the box, we see the words "FAMOUS PLAYERS-LASKY CORPORATION" in a large font. Below this, in a slightly smaller font, we see the words "ADOLPH ZUKOR PRESIDENT". Below Zukor's name, we see the words "NEW YORK CITY". Below the box, we see, in a large font, "ALL RIGHTS
RESERVED".

Closing Title: We see the words "THE END" on the screen. At the top of the screen is the title of the movie. Below "THE END", we see a snowcapped mountain poking out of a cloud at the bottom. The mountain is surrounded by a ring of stars. We see text overlapping the mountain reading "A Paramount Picture".

FX/SFX: None. It was actually a big painting in a room, that was filmed by a cameraman.

Music/Sounds: None.

Availability: Probably still around on Paramount silent movies. The logo was actually part of the opening credits, and should be still on there, since Paramount has always owned their silents. A picture showing the filming of this logo, can be found on Page 71 of "A Pictorial History of the Western Film".

Scare Factor: Minimal.




2nd Logo
(1926?-1952)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG Wiki
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Picture (1939)Paramount Presents (1939)
Paramount Pictures (The End, 1939)Paramount Pictures (Stereoptical Process and Apparatus Patented)


Nicknames: "Majestic Mountain", "Dark Mountain", "Paramountain",
"Mount Everest"

Logo: We see a snow-capped mountain against a dark sky. There are clouds that look like smoke over the mountain, sometimes foggy, though. Encircling the mountain are 24 white stars, accompanied by this text in a majestic script font overlapping the mountain, reading:

A
Paramount
Picture

At the end of the movie, we see "The End", in script, overlapping the company name.

Variant: Though the same general design
of the logo has remained the same, there have been subtle changes to it over the years, such as having brighter stars on some films or a slightly different design.

Trivia: Legend says the mountain was doodled by W. W. Hodkinson during a meeting with Adolph Zukor. Hodkinson said it reminded him of his childhood in Utah.

FX/SFX: Just the gliding clouds.

Music/Sounds: The beginning/end of a movie's theme.

Availability: Still retained on Turner Classic Movies and black & white Popeye shorts on The Popeye Show on Boomerang. Expect a recent Universal logo to preceed as they own most of the films from this era.

Scare Factor: Low to medium, due to the somewhat scary mountain drawing and clouds.



3rd Logo

(1952-1954)
Paramount Pictures - CLG WikiParamount Pictures - CLG Wiki

Nicknames: "Majestic Mountain II'', "Twisted Mountain", "Ugly Mountain", ''Paramountain II''

Logo: The same as above, only this variation looks more marble and uneven in appearance. The sky background is a bit lighter as well.

Variant: Sometimes, the mountain appears closer up.

FX/SFX: Again; just the gliding clouds.

Cheesy Factor: The mountain looks ugly.

Music/Sounds: Usually the beginning/end of a movie's theme.

Availability: Uncommon; the beginning part is replaced with logo 6 on Shane, as this logo is kept at the end of Shane. Still seen on Paramount releases of the period on Turner Classic Movies and American Movie Classics.

Scare Factor: Low to medium; the mountain looks ugly and could be an eyesore to look at.



4th Logo
(1954-1967)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG Wiki
Paramount Pictures - CLG WikiParamount Proudly PresentsVistaVision
Paramount Pictures - CLG Wiki

Nicknames: "Majestic Mountain III", "VistaVision Mountain"

Logo: Created especially for widescreen, this logo appears more realistic and features a canyon scenery with trees around it. The sky is more distant in depth and is very contrast. Everything is pretty much the same as before here.


Variants:
  • There is a variation in which "A Paramount Picture" would be replaced by "A Paramount Release" on some features. At the end of the movie, the "The End" byline appears by itself, right in front of the mountain. It then fades to the company name a few moments later.
  • On films with VistaVision, the stars and text would fade out, and "in" would fade in. Then it fades out and a big "V" zooming in (a la the Viacom "V of Doom" logo) and "VISTA" left of the V and "ISION" right of the V appear in a wiping effect. Then, "MOTION PICTURE" appears under "VISTA" and "HIGH-FIDELITY" under "ISION" fade in.
  • For their first feature in VistaVision, first over the mountain would appear "Paramount (with the P written in their corporate font) proudly presents the first picture in", and then the VistaVision logo appeared, without any "MOTION PICTURE" or "HIGH FIDELITY" disclaimers, then the Paramount logo played as usual.
  • The logo has appeared in Spanish (Es una película Paramount), French (C'est un film Paramount), and German (Ein Paramount Film).

FX/SFX: Nothing cheesy again; just the gliding clouds.

Music/Sounds: None, although it plays through the beginning/end of the movie's theme. For films shown in VistaVision, the logo has a majestic fanfare composed by Nathan Van Cleave, except on Gunfight at the O.K. Corral where it used the movie's theme.

Availability: Again, preserved on Paramount releases of the period. The VistaVision version is mostly seen on western films. All are still retained on Turner Classic Movies and American Movie Classics.

Scare Factor: None.



5th Logo

(1968-1975)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG Wiki
Paramount Pictures - CLG Wiki

Nickname: "Majestic Mountain IIII"

Logo: Much like the previous logo, but this time, only the word "Paramount" is seen on the mountain's peak, with the stars encircling the mountain. "A Gulf+Western Company" appears on the bottom.


Variants:
  • There is a variation that in 1974, two of the stars are clipped away. The mountain looks the same as logo 2's version, but the stars are bigger. "A Gulf+" slides in from the left and "+Western Company" from the right and they're in a different typeface. The script name also had a few variations of its own. At least two movies featured the then-current TV logo version, and the 1974 logo features the print logo variation, which remains from this day forward.
  • A variation on this logo, reading "A Paramount Picture" like before, was created for the first three Indiana Jones films several years after this logo ended. Also, the latest Indiana Jones film had this logo with the Viacom byline and simply reading "Paramount" instead of "A Paramount Picture".
  • Another version exists at the beginning of movie trailers where we see the 22 stars and then "COMING FROM Paramount" appears one by one in the center with the Gulf+Western byline appearing below. It was used until around 1977.

FX/SFX: Nothing cheesy again, except for the gliding clouds and byline sliding in.

Music/Sounds: Usually had no music, unlike some other studios at the time, although Charlotte's Web had a 13-note horn fanfare. Other than that, the movie's opening theme plays there.

Availability: This is rare, but can still be seen. Among the movies released in this era were The Godfather, Catch 22, On a Clear Day You Can See Forever (with Barbara Streisand), Charlotte's Web, Paint Your Wagon, Harold and Maude, and Chinatown (with Jack Nicholson). Some current prints of The Godfather may plaster this with the 1987 Paramount logo, though. Also the 1974-75 variation can be found on The Longest Yard (1974) and Framed.

Scare Factor: None to low, but some people might get edgy about the "Split" lettering version seen on Catch 22.



6
th Logo
(1975-1987)
Paramount Pictures - CLG WikiParamount Pictures - CLG Wiki

Nicknames: "Blue Mountain", "Abstract Mountain", "'70s Mountain"

Logo: We see the same mountain with the canyon-style scenery as the last two logos. 22 white stars fade in, encircling the mountain. "Paramount" fades in on the mountain's peak. A byline fades in at the base of the mountain:

A
Gulf+Western
Company

The logo fades to a light blue mountain surrounded by a circular navy blue border on a light blue screen. The final product turns out to be Paramount's current print logo from that point onward, but as most print logos, they change over the years, beacuse in the future, the byline for this logo and the byline for this print logo, will change two times. This logo is similar to the Paramount Television ID of the period and has darker colors compared to the TV ID.

Variants:
  • The distance between the words and the mountain tip sometimes varies.
  • One variation (probaly the original) has a smaller blue circle around a smaller mountain, both kind of receded. The text for "Paramount" is smaller than usual and the text for "A Gulf+Western Company" is drastically larger, along with the stars. This rather ugly variation was seen on Looking for Mr. Goodbar, among others.
  • There is a version of this logo in which the background is pink instead of blue and the mountain is dark blue instead of light blue. This pink version was seen only on Race for Your Life, Charlie Brown.
  • A variation of this logo was used as a bumper for trailers to upcoming films with the phrase "Coming From" above the logo.

FX/SFX
: Fading in of the company name, bit by bit.


Cheesy Factor: Nothing cheesy; just gliding clouds and fading parts in this logo.

Music/Sounds: Often had no music, although the original version of Grease had a theme. In some cases, an orchestrated fanfare played throughout, especially on variants of this logo that were used for trailers. In other cases, it uses the opening/closing theme.

Availability: Can be found on most TV broadcasts of late '70s-mid '80s movies. Plenty of films released on DVD have this logo intact or restored, as well. This logo can be also seen on recent TV broadcasts of Meatballs, starring Bill Murray. Some earlier DVD releases such as the 1976 version of King Kong have this logo plastered with the Viacom version of the 1987 logo.

Scare Factor: Low; a lack of elements found on the TV version (the "Paramount" sliding in and the music) make this logo much less scary than its television counterpart. However, the realistic mountain fading to blue may seem a bit jarring.



7th Logo
(1987-2002)
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG Wiki
Paramount Pictures - CLG WikiParamount Pictures (1995)


Nicknames: "CGI Mountain", "'80s Mountain", "Majestic Mountain V", "Mountain of Monotony"


Logo: We see a model of a mountain, with a CGI lake
in front of it and a light blue/yellow gradient sky with a yellow sunset behind it. The camera begins to zoom closer to the mountain, as 22 silver stars (also CGI) come from the bottom left and encircle the mountain, forming the familiar logo. The word Paramount, in its familiar script logo font and redone in a shiny silver color, fades in on the peak of the mountain. Seconds later, one of the four bylines (as seen below; depends on the year(s) seen below) fades in below the logo. (not the international version) The CGI elements were done by Apogee, Inc.; the mountain scenery is a model and the sky with the sunset are just several pictures that would change each frame of the logo.

Bylines:
  • 1987-1989: "A Gulf+Western Company" (it fades in together with the Paramount script logo and looks the same as it did in the previous logo).
  • 1990-1995: "A Paramount Communications Company" with a line above the byline fades in in white instead of gold.
  • 1995-2002: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga-Wigga" font), with a line above the byline fades in, again, in white.
  • One variant, used for international releases, has no byline whatsoever. This version features the stars and the word "Paramount" already there at the beginning, with the camera starting at the back of the mountain and working it's way to the front.

Variants
: While there have been some variations of the logo depending on the movie, and of course the three byline variants, there are two main logo variations of this logo:
  • 1987: For this logo's first year, the words "75th Anniversary" appear over the mountain, between the Paramount script logo and the Gulf + Western byline. "75th" was in silver and "Anniversary" in gold.
  • 1999-2002: Paramount redid their logo slightly. The same basic concept is here, but is reanimated to look nicer. The stars are thicker (with golden sides), shinier, and have a nice motion blur effect, the star's reflection can now be seen in the lake in front of the mountain, and the Paramount script logo now shines. These additions are subtle, but they make the logo seem much less dated.
  • Strangely, the 1995-1999 version with the Viacom byline was spotted after the split-screen credits on an airing of Barnyard: The Original Party Animals on Nickelodeon on February 6, 2009. It might be considered an error on production or broadcast.

FX/SFX: The stars circling the mountain, zoom in, text fading in
.

Music/Sounds: Usually silent, but occasionally has the 1975 fanfare (albeit remixed, to sound more "powerful") playing throughout the logo. An abridged version can be heard on various home video releases.

Availability: Plastered on most broadcast and basic cable telecasts of Paramount movies as well as some of Paramount's "marquee" titles that have been remastered or restored. However, most pay cable showings and video releases still have their original logos. The 1999 revision rarer, only appearing on movies which were released in theaters from 1999 to early 2002; Paramount has used the 1994 Viacom variation in all logo plasterings and TV movies such as those made for Showtime. Still easy to catch, even though the logo has not been in use for more than five years now. The 75th Anniversary logo appeared on 1987 video releases of Ferris Bueller's Day Off, Crocodile Dundee, and Star Trek IV: The Voyage Home, and was plastered with the Paramount Communications logo for many years. Paramount nicely unplastered the logo off, and the 75th Anniversary variation appears on the DVD releases of Planes, Trains, and Automobiles and The Untouchables. This logo usually plasters the 1968 Paramount logo on The Godfather, and it may also plaster the Ladd Company logo without byline on A Very Brady Sequel.

Scare Factor: None.



8th Logo
(2002- )
Paramount Pictures - CLG WikiParamount Pictures - CLG WikiParamount Pictures - CLG Wiki

Nicknames: "2000s Mountain", "Ultra Majestic Mountain",
"CGI Mountain II", "Majestic Mountain VI"

Logo: We see a majestic shot of a large amount of clouds, high over the earth, in space. In the distance, comet-like objects descend from the sky and as they zoom towards us, we see that they are the trademark Paramount stars, shooting towards us. The shot appears to "shimmer" a bit and then we see that we've been watching a reflection all along; the stars have been reflected through the familiar "Paramount" script. It too descends through the clouds, until we see a familiar mountain coming into view, now on a majestic sunrise-like background and surrounded by clouds. The stars zoom in below the script logo, which is now a silver color with a golden border, twisting and encircling the mountain. The script logo assumes its position above the mountain peak as the logo is completely formed. The Viacom byline, still in the Wigga-Wagga font, fades in under the logo with a line in the same color of the byline above it to seperate the logo and the byline.

Variants:
  • 2002: During its first year of use, the words "90TH ANNIVERSARY" in gold fades in with the Viacom byline and the line and the gold "90TH ANNIVERSARY" text is sandwiched between the peak of the mountain
  • A still picture of the logo was spotted on Sleuth.
  • 2006- : When distributing films from another company, the text "DISTRIBUTED BY" in white, fades in above the logo with the Viacom byline and the line. Usualy seen at the end of DreamWorks films from 2006-Late 2008/Early 2009-Present.
  • Late 2005- : The logo is a bit crystal clearer than usual, the sunset in the background is more brighter and colorful than usual and the clouds reflect the sunsets' light better than usual. Look at the "DISTRIBUTED BY" variant picture above and think the "DISTRIBUTED BY" text isn't there. That is what this variant looks like.

FX/SFX: INCREDIBLE CGI; very reminiscent of the more majestic and stylized 1940s and '50s mountains.

Music/Sounds: Silent for the most part, like the last logo, although on Mean Girls, a reocastrated vesion of the 1987 fanfare to make it even more powerful than last time plays. On The Longest Yard, an unknown fanfare plays. On movies by Nickelodeon Movies and Paramount, we can hear (if you listen hard enough) a soft sounded wind sound while the stars shoot towards us. Sometimes, starting in 2009, we can hear an extended version of the theme used in Mean Girls.

Availability: Seen on all current Paramount releases since 2002. The 90th Anniversary variation sometimes plasteres old logos on 2002 video releases. On the Blue's Clues episode, Meet Joe, we see the previous logo play with the Viacom byline and after that, the 90th Anniversary variant of this logo plays. Oddly, this has been spotted on Hogan's Heroes reruns on Universal HD.

Scare Factor: None; the animation is mind-blowing, and it is a suitable successor to Paramount's original CGI mountain.


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Started By Thread Subject Replies Last Post
logoboy95 1968 Paramount logo 1 Friday, 7:08 PM EST by Kylejaker1988
Thread started: Apr 22 2009, 4:19 PM EDT  Watch
On "The Italian Job" (1969), the 1968 Paramount logo isn't animated.
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THELOGOfactory1.12 TV version of Grease 2 Jul 17 2009, 9:26 PM EDT by THELOGOfactory1.12
Thread started: Jul 11 2009, 8:49 AM EDT  Watch
I have a print of Grease on my TV, and I heard a theme from the original Grease.
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douglas1957 The Paramount Fanfare & March 2 May 4 2009, 5:33 PM EDT by ClosingLogoLover
Thread started: Nov 21 2008, 12:10 PM EST  Watch
Does anyone remember the ten-note fanfare that Paramount used at the opening of its newsreels? This music can also be heard at the start of "War Of The Worlds", "Roman Holiday" and some Max Fleicsher cartoons? Also, can anyone recall The Paramount March,aka "Paramount On Parade" that can also be heard in the newsreels & in the cartoon "Betty Boop's May Party"?
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