Paramount Home EntertainmentThis is a featured page

Logo descriptions by Matt Williams, James Fabiano, Kris Starring, Logophile, and Nathan B.
Logo captures by Eric S., V of Doom, Shadeed A. Kelly, Mr.Logo, Dean Stewart Rumsey, and others
Editions by V of Doom, Ryan Froula, sega3dmm, Nathan B., MariluHennerArtist45, and Liz Tetlow
Video captures courtesy of Watcher3223, LogoLibraryinc, rescuehero942, CleanFreeMedia
, and HDDVDArchive


Background:
Paramount Home Entertainment (formerly "Paramount Home Video" and "Paramount Video") is the division of Paramount Pictures dealing with home video and was founded in late 1975. PHE distributes films by Paramount (under its own label) and DreamWorks Animation (under the DreamWorks Animation Home Entertainment label), shows and films from MTV Networks (under the MTV DVD, Nickelodeon DVD, Nickelodeon Movies DVD, Comedy Central DVD and Spike DVD labels), PBS (under the PBS Home Entertainment label), Showtime (under its own label and the CBS label for solo-produced series), BET (under its own label), CBS-owned programs (under the CBS Home Entertainment label) on DVD, and several releases from other independent studios.


Paramount Home Entertainment


1st Logo
(1978-1980)
Paramount Home Video (1976)

Nicknames: "Still M
ountain", "Boring Mountain", "Blue Mountain"

Logo: On a navy blue background, we see "Paramount" in the famous script, and "HOME VIDEO" below that in a wide Microgramma Bold font in between two lines, one above and one below. To the right of that, we see the post-1968 Paramount print logo to the right, complete with the Gulf+Western byline.

FX/SFX: None.

Music/Sounds: None.

Availability: This logo appeared primarily on Betamax releases, meaning this is a very difficult find. Should appear on a few VHS titles from 1978-1979 including the first two Godfather films, the first VHS releases of Grease and Goin' South, and the original releases of Play It Again, Sam, The Bad News Bears (the 1976 movie), and Catch-22, but keep in mind that the format was in its infancy at the time. Among the last tapes to use this logo were five volumes of original Star Trek series episodes as "Television Classics" on VHS and Betamax in early 1980. Those tapes are long out of print, having been replaced in 1985 by Paramount's single episodes releases, and are hard to find.

Scare Factor: None.



2nd Logo
(1979-1982, 1984)
Paramount Home Video (1979)

Nicknames: "Mountain Silhouette", "Black Mountain", "Rising Mountain", "Cheesy Mountain" "In the Shadow of Paramount"

Logo: On a blue background, we zoom out on a silhouette of a mountain. After we zoom out to a comfortable distance, there is a bright flash behind the mountain, and white "stars" (they look like circles or lens flares) appear, as well as "Paramount" (in a school bus yellow script, but closer to the pre-1975 logo). A saffron-colored trapezoidal trail zooms out from the base, and "HOME VIDEO" (set in the same font as the 1st logo) zooms out soon after, tacked onto the saffron-colored trail. As that happens, the blue background gets extremely dark (looking like federal blue). The end result looks like the pre-1967 print logo.

Trivia: The second half of the logo was once used as a Paramount Television Service logo. "PARAMOUNT TELEVISION SERVICE" was featured at the bottom, which explains the chyron for "HOME VIDEO". The original version of the logo was produced by the design firm of Sullivan & Marks in 1978.

Variant: On some tapes, after the logo is finished, the stars roll and fly away.

FX/SFX
: The flash, the effects. Pure Scanimate effects.

Cheesy Factor: Off the scale. The "stars" don't look like stars, the "Paramount" script doesn't look right, and "HOME VIDEO" is very obviously tacked/chryoned onto the "PARAMOUNT TELEVISION SERVICE". Not to mention you can clearly see a jump cut to where the Paramount Television Service logo would normally start and that this logo decided to base itself off of a logo already cheesy in itself (which explains the aforementioned "stars" and script font- they were originally from the Paramount Television Service logo).

Music/Sounds: A pounding backbeat as the mountain zooms out, then a synth chord.

Availability: Extremely rare. Seen on Bon Voyage, Charlie Brown (and Don't Come Back!), Death Wish, Escape from Alcatraz, Friday the 13th, and Star Trek: The Motion Picture VHS tapes of the era, which are not that easy to find, especially since the logo was usually taken off of post-1981 prints. Also seen on a few Hi-Fi re-releases of Paramount's 1979-mid 1980 catalog (including Downhill Racer and Death Wish) from 1984. Don't expect this on Laserdisc releases, as Paramount removed this logo and replaced it with the Laservision logo.

Scare Factor: Low to medium. The music is very eerie, and the chord and flash might not sit well with most people, as well as the silhouette mountain.



3rd Logo
(1982-1988)
Paramount Video (B&W): 1982Paramount Video (1982)

Nicknames: "Growing Mountain", "Cheesy Growing Mountain"

Logo: On a black background, we see the abstract mountain logo, with "Paramount" in black script in the light blue circle like the other Paramount logos, and the "A Gulf + Western Company" byline at the bottom in light blue. It begins to zoom up on us, as the stars (which are followed by light trail-streaks) and byline zoom past, and both the mountain and circle grow bigger until we are literally right on top of the peak of the mountain, with "Paramount" centering in, filling the middle of the screen. When the peak hits the bottom and "Paramount" fits the center, "Paramount" begins to shine, then there is a VERY bright flash, and it dies down to reveal the Paramount script logo (in blue) and a small "VIDEO" (shining a bit) between two blue lines.

Trivia: On the early 90s re-release of Strong Kids, Safe Kids, the next logo preceded this one.

Variant: A black & white variant exists.

FX/SFX: The growing mountain, the flash. Pure Scanimate effects.

Cheesy Factor: Flash seems cheesy, but the rest is okay.

Music/Sounds: A new-age type tune with a synthesizer composed by Richard J. Krizman.

Availability: A pretty tough find. Most Paramount films went for the logo used at the time, but television shows (such as Star Trek, with the exception of the 1984 Television Classics Laserdisc release of the two-part episode "The Menagerie", which uses no logo) and non-Paramount films (such as The Adventures of the American Rabbit) have this. It was also, oddly enough, found on a 1990 VHS release of Mr. Magoo's Christmas Carol, which was most likely a reprint from when this logo was originally in use. It was also spotted on the 1992 release of A Dog of Flanders (along with the warning that preceded it), also likely a reprint itself. The black & white version can be found on a VHS release of The Untouchables pilot "Scarface Mob". It was also (as mentioned above) found on the early 1990s re-release of Strong Kids, Safe Kids, after the next logo. Other tapes that have this include Teen Wolf and Call to Glory. Interestingly, the video division of Paramount would produce 1984-86 episodes of Brothers, a sitcom which aired on Showtime from 1984-1989; this would appear on 1984-86 episodes, while 1987-89 episodes would go under Paramount Television.

Scare Factor: Low. The flash and growing mountain may get to some, but the music is very quiet and nice.



4th Logo
(1988-2006)
Paramount Home  Entertainment (1988)Paramount Home Entertainment (1990)Paramount Home Entertainment (1992)Paramount Home Entertainment (1995)
Paramount Feature Presentation" BumperParamount Coming Attractions" Bumper

Nickname: "Abstract Mountain"

Logo: On a background filled with blue/indigo squares, we see a blue square with the Paramount abstract mountain logo in gold. It shines, then moves and zooms away as the squares behind it move away, revealing the stacked words "FEATURE PRESENTATION" in gold on a heliotrope gradient background. After a few moments, it zooms towards us. It cuts to the warning post, which has a pattern of Paramount mountains in the background.

Bylines: This used whatever byline Paramount was using at the time:
  • 1988-1989: "A Gulf+Western Company"
  • 1989-1995: "A Paramount Communications Company" (Earlier versions until 1992 have a different font for the Paramount Communications byline, sans serif)
  • 1995-2006: "A VIACOM COMPANY" (in the 1990 \/|/\CO/\/\ "Wigga-Wigga" font)

Variant: There was a special bumper used for trailers from 1988 to roughly 1998-1999, with the words "COMING ATTRACTIONS" over the heliotrope gradient background, which cuts off after the zoom in.

FX/SFX: The CGI squares moving away, the animation on the Paramount square.

Cheesy Factor: The zooming effect on "FEATURE PRESENTATION" looks like cheap computer effects.

Music/Sounds/Voice-over: An abridged version of the Paramount on Parade fanfare, along with an announcer saying "And now, we're pleased to bring you our feature presentation".

Music/Sounds/Voice-over Variants:
  • A variation exists where the announcer says "Paramount is pleased to bring you our feature presentation". This was used with all three byline variants, and can be found on Laserdiscs, as well as video titles which have no previews before the film (such as the first four Star Trek motion pictures as released on VHS in 1989, A Separate Peace as released on VHS in 1998, South Park: Bigger, Longer & Uncut as released on VHS in 2000, Nick Jr.'s Imagine That! as released on VHS in 2001, and an early 90s re-release of Strong Kids, Safe Kids, as well as the widescreen edition of Forrest Gump. The full screen version has the standard voice-over). On rare occasions, though, this variation did appear right after previews; this can be seen on Rugrats: Easter, and a series of four videocassettes sold as part of a 1993 McDonald's promotion, including Ghost (look for the Rank logo on one of the spines on the slipcovers for those films and a face label on the tapes with a special red, yellow, black, and white color scheme).
  • On the "COMING ATTRACTIONS" variant, the announcer says "Here are some exciting coming attractions from Paramount".

Availability: Very common. It appears on most Paramount video releases. The "COMING ATTRACTIONS" version was only used until the mid-90s. The Gulf+Western variation is the toughest find, but can be found on releases such as the first four Star Trek motion pictures, Coming to America, The Naked Gun, Major League, Pet Sematary, Puppet Master, The Experts, and Cousins, among others. The Communications variation is a bit easier to find, and can be found on the 1990 release of Grease, the 1991 Laserdisc of Ghost, the widescreen edition of Forrest Gump, and the 1993 release of Charlotte's Web. Strangely, on the 1997 VHS of The Godfather: Part II and the 1998 VHS of Titanic, this logo is not shown at all; it just goes straight to the warning screen. The normal version strangely appears on Major League, and a 1991 release of Star Trek II: The Wrath of Khan, despite those tapes having no previews.

Scare Factor: None to low. The zooming in of the "FEATURE PRESENTATION" text with the jarring cut to the warning can startle some first-time viewers, as well as the fanfare.



5th Logo
(2002)
Paramount Home Entertainment (2002)Paramount 90th Anniversary Home Entertainment Feature Presentation (2002)

Nicknames: "CGI Mountain", "Ultra Majestic Mountain", "Ultra Majestic Perumount"

Logo: An enhanced version of the previous home video logo. A full color version of the "Ultra Majestic Mountain" (90th Anniversary version) appears in a square that overlaps a background of four purple squares. A line of light passes over it, and then the logo flies off and the squares peel off, pretty much like before. They reveal "FEATURE PRESENTATION" in a gold-yellow font flying into place, each word from a different end. The words now float against a dark cloud background, eventually zooming out towards the screen in a trail of gold light. The warning post appears as always, but with a dark blue background in place of the usual logo wallpaper.

FX/SFX: Same as above, except for the moving cloud background.

Music/Sounds/Voice-over: Same as above.

Availability: Seen on certain 2002 Paramount VHS releases from the era, such as Changing Lanes, SpongeBob SquarePants: Sea Stories and Rugrats Christmas. Other releases, such as the 2002 Special Edition VHS of Rat Race, have the 90th Anniversary print logo on the spine but do not have this logo on the tape.

Scare Factor: Low, complements the new movie logo very nicely.
_______________________________________________________________

Paramount DVD


(2003- )
Paramount DVD (2002)Paramount DVD (Menu Option)

Nicknames: "CGI Disc Mountain II", "Dark Mountain of Steel II", "Dark Perumount II"

Logo: Starts off with the 2002 "Ultra Majestic Mountain" animation with the stars flying through the clouds, the zoom out of the "Paramount" script, and the stars coming in and circling around the mountain. When we are at a comfortable distance, a DVD disc flies in from the bottom, glides and settles behind the summit and the Paramount script. Then, a bright flash underneath the peak brings forth "DVD" with a line below it, and the byline "A VI/\CO/\/\ CO/\/\P/\NY" below the line. The background fades to black, and a white laser scans the disc in a downward motion, turning the entire DVD Paramountain silver. The finished product almost resembles the Paramount DVD print logo.

Variant: At the end of the logo, a menu would appear with two selections which are "PREVIEWS" and "MAIN MENU". This was only seen on Paramount DVDs from 2003. The ones from 2004 onward exclude this.

FX/SFX: The DVD disc gliding on the 2002 animation. It's all great CGI.

Cheesy Factor: The larger-than-life DVD flying in like a Frisbee behind the mountain looks a little bit ridiculous.

Music/Sounds: Some whooshing sounds, culminating in a synth "explosion" effect with a thunderclap.

Availability: Common. It's seen on many DVDs released by the company. If you see certain DVDs with a "90th Anniversary" tacked on to the Paramount DVD print logo, don't assume that they have an actual 90th anniversary Paramount DVD logo, as they just have the normal one. An example of this is the 2002 DVD issue of SpongeBob SquarePants: Sea Stories. Oddly, even though they have a new Paramount Pictures logo, this logo is still being used. The logo appears in place of Disney's on the Walt Disney Studios Home Entertainment DVD releases of Marvel's The Avengers and Iron Man 3, a side effect of Disney taking over distribution of the Marvel Cinematic Universe in the middle of Marvel's current deal with Paramount, set to expire in 2014.

Scare Factor: Minimal to high. The DVD flying in and the sudden flash and thunderclap and change to black may be pretty jarring, especially if you are used to the movie logo and wind up with this. But the scare factor is lower for those that are used to seeing it.
_______________________________________________________________

Paramount High Definition


(2006- )
Paramount High Definition (2006)

Nicknames: "Digital Mountain", "From SD to HD", "Digital Perumount"

Logo: We first see the effect of a TV getting switched on, zooming out from one of the stars and transitioning to the middle of the 2002 Paramount logo. Then, two white lines move across the picture vertically from the center, sharpening the picture and forming the silver text:

--HIGH-----------------------------------
-----------DEFINITION---

which zooms out into place. The usual Viacom byline fades in below, and the HD text shines.

FX/SFX: Nice CGI, and nice HD transfer!

Music/Sounds: Some "static" sound effects and a few loud whooshes and shining sounds.

Availability: Common. It's currently seen on Paramount Blu-ray releases. Was seen on Paramount HD-DVD releases too (hence the term "High Definition" than just "Blu-ray" or "HD-DVD") around 2006-2008. Starting sometime in 2007, Paramount's high definition releases were being exclusive to HD-DVD. However, when Toshiba announced they would discontinue HD-DVD, Paramount, like all other movie studios, became Blu-ray only. Their first film on Blu-ray since HD-DVD's collapse is The Spiderwick Chronicles. This logo can be found on releases with the print version of this logo on the box art. It was also found on the 2008 Blu-ray release of Last Holiday, in which the print logo was absent on the box art. A final speculation is that the print logo is retired, when the actual logo is still being used. The logo appears in place of Disney's on the Walt Disney Studios Home Entertainment Blu-ray and Blu-ray 3D versions of Marvel's The Avengers and Iron Man 3, a side effect of Disney taking over distribution of the Marvel Cinematic Universe in the middle of Marvel's current deal with Paramount, set to expire in 2014.

Scare Factor: Low. The sudden appearance of the lines, combined with the loud sound effect used when they appear, can catch you off-guard.


Gabkat2007
Gabkat2007
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Started By Thread Subject Replies Last Post
TheBOSS42069 Paramount DVD/High Definition logo scare factor 11 Yesterday, 4:52 PM EDT by TheBOSS42069
Thread started: Mar 14 2014, 11:49 AM EDT  Watch
Why is Paramont DVD Minimal to High? Why is the Paramount High Definition indent Low? I'd say Absulutley None on both, theyre pretty good indents for home entertainment. so theyre not scary at all
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XthebiglogofanX The 4th and 5th logos are not actually logos (in my opinion at least) 5 Friday, 3:32 PM EDT by socoollogos
Thread started: Jun 6 2013, 4:08 AM EDT  Watch
I think the 4th and 5th logos are actually Feature Presentation bumpers. Back then, we all know they use to count as logos and now they don't here. If you agree with me, please move them to the Company Bumpers wiki. If not, leave them here.

P.S.: I apologise if I insulted you.
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HiddenResearcher 3rd Feature Presentation logo 2 Apr 8 2014, 2:51 PM EDT by TheBOSS42069
Thread started: Oct 28 2011, 8:06 AM EDT  Watch
I remember seeing a newer "Feature Presentation" pattern on "Blue's Big Musical Movie." It had the current mountain and words zoomed in toward the center. There was some kind of lighting effect that rotated around the words. This didn't happen for just "Feature Presentation" but for a few other things. However, I can only find this pattern on the "Blue's Big Musical Movie" videotape. Can somebody back me up on this?
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