1st Logo
(1997-2003)

Logo: On a white background, a black frame with yellow outline appears and collapses. The colored letters of name then start to fall from above and take their places inside. The dot above i is drawn. The announcer proceeds and logo fades.
FX/SFX: Collapsing frame, falling letters, drawing dot.
Variants: There was a black-background still version, mainly on N64 games.
Music/Sounds: Wheezing sound of frame shortening, then bumping sounds of letters. The female announcer says: "
NewKidCo - next generation games for next generation kids!". On the fading, a single whizzing is heard.
Availability: Spread over PSX games for kids.
Scare Factor: Minimal, the logo is made for children, and only the sudden letter falling may put you off.
2nd Logo
(2004)
Logo: On a black oval shield, the letter design from previous logos is seen with a little perspective effect. The letters are in 3D and have shadows.
FX: None.
Music/Sounds: None.
Availability: Seen (only) on
Cat in the Hat for Playstation.
Scare Factor: None.