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New Line Cinema |
Version 113 - view current page
Written and Compiled by Matt Williams
Logo captures by Eric S., Logophile and V of Doom
Editions by V of Doom, Hoa, Logophile and Wisp2007
Video captures courtesy of Lethalforcethemovie, VHSGuy2007, ColumbiaPictures58 and JoeCool85
Background: New Line Cinema started in 1967 as an independent film studio originally; however, they did not use a logo until 1983. New Line merged with Turner in 1994, and merged with Time Warner in 1996, and is the parent company of NLC. In 2008, the company became a subsidiary of Warner Bros. Pictures.
1st Logo
(1983-1987)
Nicknames: "The (Creepy) Red Line", "A Nightmare on the New Line Street"
Logo: On a black background, a red line stretches out across the screen. It then "flashes" many times, seeming to vibrate and form more lines above. The lines eventually form the words "NEW LINE CINEMA", and when the word is completed the screen begins to flash red. When the flashing is finished, the logo is now red with black segmenting (think the CBS/Fox logo), and the word "FROM" can be seen above and to the left of the logo. The logo is "wiped" away at the end.
Variants:
FX: The "flashing" and the line effects.
Cheesy Factor: The logo looks butt ugly. Secondly, the vibration and flashing effects are not well done.
Music/Sounds: None, and this increases this logo's scare factor; although sometimes it uses the beginning of the movie's theme or '60s surf rock music.
Availability: Can be seen on the first three Nightmare on Elm Street movies and the first Critters movie, as well as Xtro (1983). Alone in the Dark (1982) didn't have any logo.
Scare Factor: Medium to high; the ugliness of the logo and the black and blood red color scheme is hard to swallow. Low to medium for the movie theme variant; the music adds some zing to this logo. This goes for the B&W version as well - the color scheme is not as hard to swallow.
2nd Logo
(1986-1987)
Nicknames: "The Filmbox", "Box and Filmstrips", "The Earlier Ladder"
Logo: Just a still of the 3rd logo with glows around the Box and Filmstrips logo and company name.
FX: None.
Music/Sounds: None.
Availabilty: Seen on the first video releases of My Demon Lover and Quiet Cool as well as the Critters 2 trailer.
Scare Factor: None.
3rd Logo
(1987-1994)
Nicknames: "The Filmbox II", "Box and Filmstrips II", "The Ladder"
Logo: On a blue/white ethereal background, a black box zooms and twirls from the screen. In the background, several filmstrips float by, as the box is joined by two filmstrips. One of the filmstrips attaches itself to the side of the box, and the other filmstrip tilts to a 45 degree angle and attaches itself to the top right of the box. The background fades to black, with the box/ladder "glowing" blue at the end. The words "NEW LINE CINEMA" fade under the logo.
Closing Variant: The ending logo has the word "FROM" between the logo and the company name. About 1993-1994, the "FROM" is gone, though there is space between the logo and company name.
FX: The spinning box and filmstrip; excellent 2D animation
Music/Sounds: No music, though it has been rumored that logo 3's music has been used on the Home Video logo late in its life...
Availability: This logo is replace with the newer New Line logo on current prints, though older prints will have this logo; notable examples include the fourth, fifth and sixth Nightmare on Elm Street films, and all three Teenage Mutant Ninja Turtles films.
Scare Factor: Minimal; this is a harmless logo.
4th Logo
(1994-2008)
Nicknames: "The CGI Filmbox", "The Filmbox III", "Box and Filmstrips III", "The CGI Ladder", "The Ladder II"
Logo: A black box rotates out from an extreme close-up, with a blue light in the background. Various filmstrips zooms past the box as two more filmstrips rotate in, one attaching itself to the side of the box, and one attaching itself to the top-right to form the familiar logo. The blue light dies down to create a glowing effect around the "ladder" as "NEW LINE CINEMA" zooms out from below. The byline fades in underneath.
Byilne Variants: Several variations on this logo:
FX: Well done CGI animation.
Music/Sounds: Composed by Michael Kamen, a scale performed with a flute or woodwind instrument followed by a quiet horn tune at the end. Shortened on some movies. Very understated and popular fanfare. In 2001, a different fanfare was composed that had a flute/choir theme. For this one, the New Line Home Entertainment logo was kept silent.
Availability: Much more prolific than their past logos, given their higher-profile status thanks to the Turner and Time Warner acquisitions. The version with the Turner byline is a hard find, but not too hard. Turner-era New Line Home Video releases can still be found on the markets if you look harder enough. On newer issues of Turner-era releases, the Turner byline has been replaced with a Time Warner byline, but it's nothing major. This logo has even been sighted plastering the 1987 logo on a few films (including HBO's print of Drop Dead Fred, which has the 2003 version). The version with the Turner byline was recently seen on the films Seven, Mortal Kombat and Austin Powers: International Man of Mystery.
Scare Factor: Minimal; this is a very popular logo.
5th Logo
(2008- )
Nicknames: ''The CGI Filmbox II", "The Filmbox IV'', ''Box and Filmstrips IV'', ''The CGI Ladder II'', "The Ladder III"
Logo: Same concept as before, but 3 filmstrips come out of nowhere and the filmbox, company text and byline move to each other.
FX: Same as Logo 4.
Music/Sounds: The same music as Logo 4 or the opening theme of the movie.
Availability: In use. First seen on Journey to the Center of the Earth in 3D (2008).
Scare Factor: Same as Logo 4.
Logo captures by Eric S., Logophile and V of Doom
Editions by V of Doom, Hoa, Logophile and Wisp2007
Video captures courtesy of Lethalforcethemovie, VHSGuy2007, ColumbiaPictures58 and JoeCool85
Background: New Line Cinema started in 1967 as an independent film studio originally; however, they did not use a logo until 1983. New Line merged with Turner in 1994, and merged with Time Warner in 1996, and is the parent company of NLC. In 2008, the company became a subsidiary of Warner Bros. Pictures.
1st Logo
(1983-1987)
Nicknames: "The (Creepy) Red Line", "A Nightmare on the New Line Street"
Logo: On a black background, a red line stretches out across the screen. It then "flashes" many times, seeming to vibrate and form more lines above. The lines eventually form the words "NEW LINE CINEMA", and when the word is completed the screen begins to flash red. When the flashing is finished, the logo is now red with black segmenting (think the CBS/Fox logo), and the word "FROM" can be seen above and to the left of the logo. The logo is "wiped" away at the end.
Variants:
- New Line used a different logo in print and at the end of trailers and movies from 1967 to 1987; it is the letters "NL" connected together. As far as we know, this was never used as an actual New Line logo.
- On the 1936 movie Reefer Madness, this logo came in black and white.
FX: The "flashing" and the line effects.
Cheesy Factor: The logo looks butt ugly. Secondly, the vibration and flashing effects are not well done.
Music/Sounds: None, and this increases this logo's scare factor; although sometimes it uses the beginning of the movie's theme or '60s surf rock music.
Availability: Can be seen on the first three Nightmare on Elm Street movies and the first Critters movie, as well as Xtro (1983). Alone in the Dark (1982) didn't have any logo.
Scare Factor: Medium to high; the ugliness of the logo and the black and blood red color scheme is hard to swallow. Low to medium for the movie theme variant; the music adds some zing to this logo. This goes for the B&W version as well - the color scheme is not as hard to swallow.
2nd Logo
(1986-1987)
Nicknames: "The Filmbox", "Box and Filmstrips", "The Earlier Ladder"
Logo: Just a still of the 3rd logo with glows around the Box and Filmstrips logo and company name.
FX: None.
Music/Sounds: None.
Availabilty: Seen on the first video releases of My Demon Lover and Quiet Cool as well as the Critters 2 trailer.
Scare Factor: None.
3rd Logo
(1987-1994)
Nicknames: "The Filmbox II", "Box and Filmstrips II", "The Ladder"
Logo: On a blue/white ethereal background, a black box zooms and twirls from the screen. In the background, several filmstrips float by, as the box is joined by two filmstrips. One of the filmstrips attaches itself to the side of the box, and the other filmstrip tilts to a 45 degree angle and attaches itself to the top right of the box. The background fades to black, with the box/ladder "glowing" blue at the end. The words "NEW LINE CINEMA" fade under the logo.
Closing Variant: The ending logo has the word "FROM" between the logo and the company name. About 1993-1994, the "FROM" is gone, though there is space between the logo and company name.
FX: The spinning box and filmstrip; excellent 2D animation
Music/Sounds: No music, though it has been rumored that logo 3's music has been used on the Home Video logo late in its life...
Availability: This logo is replace with the newer New Line logo on current prints, though older prints will have this logo; notable examples include the fourth, fifth and sixth Nightmare on Elm Street films, and all three Teenage Mutant Ninja Turtles films.
Scare Factor: Minimal; this is a harmless logo.
4th Logo
(1994-2008)
Nicknames: "The CGI Filmbox", "The Filmbox III", "Box and Filmstrips III", "The CGI Ladder", "The Ladder II"
Logo: A black box rotates out from an extreme close-up, with a blue light in the background. Various filmstrips zooms past the box as two more filmstrips rotate in, one attaching itself to the side of the box, and one attaching itself to the top-right to form the familiar logo. The blue light dies down to create a glowing effect around the "ladder" as "NEW LINE CINEMA" zooms out from below. The byline fades in underneath.
Byilne Variants: Several variations on this logo:
- Mid 1994-Late 1995: Prototype version of the logo - different animation, small "A TURNER Company" byline (chyroned on some video prints).
- Late 1995-1997: "A Turner Company".
- 1997-2001, 2003: "A Time Warner Company".
- 2001-2003: "An AOL Time Warner Company".
- 2003-2008: "A TimeWarner Company".
- At the end on some films, the logo may be bylineless.
FX: Well done CGI animation.
Music/Sounds: Composed by Michael Kamen, a scale performed with a flute or woodwind instrument followed by a quiet horn tune at the end. Shortened on some movies. Very understated and popular fanfare. In 2001, a different fanfare was composed that had a flute/choir theme. For this one, the New Line Home Entertainment logo was kept silent.
Availability: Much more prolific than their past logos, given their higher-profile status thanks to the Turner and Time Warner acquisitions. The version with the Turner byline is a hard find, but not too hard. Turner-era New Line Home Video releases can still be found on the markets if you look harder enough. On newer issues of Turner-era releases, the Turner byline has been replaced with a Time Warner byline, but it's nothing major. This logo has even been sighted plastering the 1987 logo on a few films (including HBO's print of Drop Dead Fred, which has the 2003 version). The version with the Turner byline was recently seen on the films Seven, Mortal Kombat and Austin Powers: International Man of Mystery.
Scare Factor: Minimal; this is a very popular logo.
5th Logo
(2008- )
Nicknames: ''The CGI Filmbox II", "The Filmbox IV'', ''Box and Filmstrips IV'', ''The CGI Ladder II'', "The Ladder III"
Logo: Same concept as before, but 3 filmstrips come out of nowhere and the filmbox, company text and byline move to each other.
FX: Same as Logo 4.
Music/Sounds: The same music as Logo 4 or the opening theme of the movie.
Availability: In use. First seen on Journey to the Center of the Earth in 3D (2008).
Scare Factor: Same as Logo 4.
