Logo descriptions by Juniorfan88 and others Logo captures by Juniorfan88, wisp2007, Eric S., and V of Doom Video captures courtesy of Eric S. and phasicblu
Background: In 1979, Miramax Films was started by Bob and Harvey Weinstein. The company was named after combining the two parents name into the company: Miriam, for their mother, and Max, for their dad. In 1987, they went full throttle as far as making/distributing movies are concerned. In 1993, Miramax was part of Disney as far as distributing movies. On March 29, 2005, however, Miramax called it quits as far as partnering with Disney as far as distributing movies (the split was consummated on September 30th that same year), and in October 2005, the Weinstein Brothers made another film company called The Weinstein Company. Today, Miramax still exists, but the company's film output is few and far in between now because Bob and Harvey focus their time and effort at the Weinstein Company.
1st Logo (1980-1987)
Nickname: "Filmstrip M" Logo: On a black background, we see a filmstrip, made into an M. The text "MIRAMAX FILMS" is next to the M.
Availability: Rare. It can be seen on Rockshow, and The Secret Policeman's Other Ball, among others. The U.S. print of David the Gnome (a.k.a. David el Gnomo) no longer reairs on TV, so it's a hard call.
Scare Factor: None.
2nd Logo (1987-1999)
Nicknames: "The M", "Big M", "Flashing M"
Logo: A blue "M" in Gill Sans Ultra Bold zooms out to the left of the screen. It scrolls to the left, revealing "MIRAMA" in gold, and when it gets to the end, it disappears in a flash of light, revealing an "X". The word "FILMS" (which is spaced out to fit the width of "MIRAMAX") fades in below with lines above and below it. A large, glowing "M" outline zooms out and borders the logo.
Variants:
For a number of years until Disney acquired the company, the word "presents", blue and in script, would appear under the logo, depending on the variant.
For releases that were released outside the USA and Canada only, the word "FILMS" was replaced with "INTERNATIONAL", the logo is less cheesy than before, and the flash of the outlined M is more flashy.
On Don't Be a Menace to South Central While Drinking Your Juice in the Hood, the words are in silver.
FX/SFX: The zooming out of the M, the glowing letters, the flash, the "Big M".
Cheesy Factor: All 80s glowing effects, and the "M" zooming out at the beginning seems to be going in slow/delayed motion like the MTM kitten.
Music/Sounds: A smooth, synthesizer jingle which actually makes this logo seem peaceful. In Pulp Fiction, the last two notes were cut. Sometimes the jingle is fast.
Availability: Found on several movies in the late 1980s and 1990's; uncommon for the International variant because it maybe common in Europe and Asia, it's uncommon here in the United States.
Scare Factor: Minimal; the flash might get to some, but it's pretty harmless. It's a favorite amongst the logo community.
3rd Logo (1999-2008)
Nicknames: "The Buildings", "Lights/Lites in the Big City", "Manhattan Skyline", "The City"
Logo: We zoom down a river, and pan up to see the skyline of a city (which is really a skyline of Manhattan) at sundown. As the sun sets, the lights in the building windows begin to turn on, like normal when it is sundown. As we zoom in closer to the buildings, several lights begin forming the Miramax Films logo, simply in white (no glowy effects like last time). The city skyline fades to black as the Miramax Films logo forms, piece by piece, zooms towards the center of the screen (which is really a skyline of Manhattan).
Variant: For this logo's first year, the words "20th Anniversary" appears above.
FX/SFX: CGI effects.
Music/Sounds: The logo is usually silent; however, the 1999 movie Music of the Heart plays a pleasent orchestrated piece with few instruments in the selection. In the current release of House of Cards, surprisingly, it used the last logo's jingle!
Availability: This logo is pretty common as well, seen on all releases from 1999 to 2008.
Scare Factor: None.
4th Logo (2008- )
Nicknames: "The Buildings II", "Lights/Lites in the Big City II", "Manhattan Skyline II", "The City II"
Logo: Same concept as before, but instead of the skyline, we pan up to see the bridge at sundown. As the sun sets, we zoom towards the buildings until we finally get to the skyline of the city. After we get the city, the lights in the building windows begin to turn on, like normal when it is sundown. As we zoom slowly to the skyline, several lights begin forming the Miramax Films logo like before. The city skyline then fades to black as the Miramax Films logo forms, piece by piece.
FX/SFX: Marvelous CGI effects.
Music/Sounds: None.
Availability: Current, seen on 2008-present films from Miramax, starting with Doubt (2008).