Background: Milwaukee Public Television is a PBS affiliate located in Milwaukee, Wisconsin.


1st logo
(1965-1970)

Nickname: "10 & 36 Tubes"

Logo: On a photo of the Milwaukee skyline, we see two TV tube-like shapes (not like in the Mark Goodson logo), the big one having "10" inside it, and "WMVS" on the bottom, and the small one having "36" inside it, and "WMVT" on the bottom.

FX/SFX/Cheesy Factor: None; it's a still logo.

Music/Sounds: None

Availability: May be on some old tapes at the Museum of Broadcast Television and Radio, but it did make an appearance on the 50th anniversary special (called "MPTV: 50 Years of Being More")

Scare Factor: None.

2nd logo
(1970-1983)

Nickname: "Ten Pentagons"

Logo: On a black background, we see a white, wavy, swirly thing waving all over, while ten pentagons, five green, and five blue, spin from the right of the screen. The wave moves over to the right to reveal the text "A PRODUCTION OF WMVS MILWAUKEE", and we fade out.

FX/SFX/Cheesy Factor: Early 70s scanimation

Music/Sounds: A 70s-esque Moog synth sound.

Availability: See above.

Scare Factor: Low, the music's kinda cool to listen to with very cute scanimation.

3rd logo
(1975-1988)

Nickname: "Glass 10 & 36"

Logo: On a black background, we see a brown glass marquee with the number 10 inside, turning into place. "WMVS MILWAUKEE" in cheap chyron is below the logo. Then, the same marquee spins, but with the number 36 inside it, and the "S" in the call letters changes to a "T".

FX/SFX/Cheesy Factor: The glass logo spinning, similar to the late 70s KPBS logo of the time, which isn't too bad, but the cheap chyron does not fit with the logo.

Music/Sounds: I'm thinking it's a V/O saying, "You're watching WMVS and WMVT in Milwaukee, 10 and 36."

Availability: It was used as a station ID, but it also showed up in the 50th anniversary special.

Scare Factor: None.

4th logo
(1988-1999)

Nickname: "WMVS and WMVT Pedestal"

Logo: On a black-blue gradient background, we see a silver pedestal. "A Production Of" and "Milwaukee", on top and bottom, respectively, zoom out a bit. Jumbled shapes then zoom into place and form "WMVS" and "WMVT". They then turn and face each other, and we cut to the program intro.

FX/SFX/Cheesy Factor: The jumbled shapes zooming into place, the logos turning... cheap 80s computer effects.

Music/Sounds: A synth-pop drumbeat sound, then two orchestral drums and an orchestral hit at the end.

Availability: Seen on many shows from this period, like I Remember, Smith & Company, Tracks Ahead, Outdoor Wisconsin, etc.

Scare Factor: None.





(A 50-minute long special on WMVS/WMVT, "10 & 36". There's at least four logos in the clip, one at the start, one at 14:28, one at 25:27, and one at 43:18)


(Episode of "Smith & Company" from 1992. The 80s WMVS/WMVT logo is at the start.)