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Marvel Studios
Logo compilations by James Fabiano, Matt Williams, and Adam P.
Logo captures by Eric S., JimHawkind03411, NissimAtias, JohnDorian41, and snelfu
Background: During the Cadence Industries Corporation era, Marvel Comics began to produce animated shows in 1977 when this company joined forces with DePatie-Freleng Enterprises. After DePatie sold the company to Marvel Comics in 1981, this became Marvel Productions, Ltd. as Marvel's animation division. In 1983, Marvel Productions joined forces with Sunbow Productions, which ended in 1987. In 1984, Marvel was acquired by New World Entertainment, which was later acquired by News Corporation in 1997, selling later it's animation backlog and rights to Saban Entertainment in 1999. Currently, the Walt Disney Company owns the backlog of Marvel's solo produced cartoons with the acquisition of Saban Entertainment in 2001. Marvel Studios (a.k.a. Marvel Enterprises), the new production unit of Marvel Comics, has contracts with six major studios like Warner Bros./New Line Cinema (for Blade), Universal Studios (for Incredible Hulk), 20th Century Fox (for X-Men, Daredevil, Elektra, and Fantastic Four), Paramount Pictures (for Iron Man and The Avengers), Columbia Pictures/Sony Pictures Entertainment (for Spider-Man and Ghost Rider), and Lions Gate Films (for The Punisher) for films and television. Ironically on August 31, 2009, The Walt Disney Company announced to acquire Marvel.
Marvel Comics Animation
(1978-1981)
Logo: TBA
_______________________________________________________________
Marvel Productions Ltd.
1st Logo
(1981-1985)
Nickname: "MP"
Logo: On a blue background, several large sets of lines rotate. Over the lines, a "star" traces out the company logo that of a stylized "MP", with another M cut out of the "M" part of the logo. When the logo is fully traced and the lines are in position (with horizontal lines for the M part and vertical lines for the P), the logo flashes, and the M cut out turns white while the rest turns yellow. The logo shrinks to the top-left corner, an "MARVEL PRODUCTIONS LTD" is drawn out with a star below it in a font not unlike the 1970s Filmways logo. "A CADENCE COMPANY" is similarly drawn out on the bottom-right of the screen.
Variants:
FX/SFX: The "star" effects and drawing in of the logo, and the rotating lines, which may remind one of Avco-Embassy's logo.
Music/Sounds: A very dramatic fanfare. The end theme of the show may finish over it, especially the short and still variants.
Availability: Most Marvel shows of this time have been updated with either a newer Marvel logo or a Saban logo. However, you may still see this logo on some videos of Marvel shows of this time. It also turned up sometimes when Spider-Man and his Amazing Friends was being reran on Disney XD. Also, the still variant with the DFE byline is rare, being seen only on The Grinch Grinches the Cat in the Hat, the later Dr. Seuss/DFE animated special.
Scare Factor: Depending on the logo variant:
2nd Logo
(1985-1993)
Nickname: "CGI Spidey"
Logo: In space, we pan out through a series of glowing 3D bars. As the bars rotate up towards us, we see that it is the Marvel Productions logo, done in glorious 3D (and with the M cut-out not filled in). In the background, a CGI Spider-Man leaps up, and the logo is "absorbed" into his body, turning him silver. The space background turns into a "timewarp mode" into a silver background, as the words "MARVEL PRODUCTIONS, LTD" rise up from the bottom-right with a trail behind it. The MP logo returns to the screen, as the silver Spider-Man somersaults to the top of it and takes a prowler-like stance above it as the logo takes its place on the center of the screen (Spidey's colors return shortly after). The Marvel Productions text takes its place below the logo. "A New World Company" fades in when the animation is all done.
Trivia: The reason for the MP logo being absorbed and then mysteriously reappearing is to provide a place to cut the logo so that it is not as long-in most cases, however, the logo is shortened so that only the tail-end of the animation is seen.
FX/SFX: EXCELLENT CGI Effects! Even today, the CGI effects were ahead of its time.
Music/Sounds: A THX-like "chord" sound with some futuristic "whooshes". On the 1989 X-Men pilot, a synth tune is heard. At other times, the ending theme plays over it.
Availability: Rare; the short version was seen on many shows, most notably Muppet Babies and Fraggle Rock (the animated version). The longer version can be considered extinct.
Scare Factor: Minimal; just very good computer animation.
_______________________________________________________________
Marvel Entertainment Group
(1992-1997)
Logo: On a black/gray gradient background, a yellow "starburst" appears. Inside it is the current Marvel Comics logo, consisting of a large "M" design with "MARVEL" embedded into it. Across the M is the word "COMICS" scrawled in a graffiti-like font. Next to the logo is a larger blue sunburst with "MARVEL ENTERTAINMENT GROUP" inside of it in a plain font.
FX/SFX/Cheesy Factor: Nothing; this is a static logo. Actually, a very cheaply done static logo that gives the appearance that it was made in Windows Movie Maker.
Music/Sounds: The end theme of the show, usually.
Availability: Most 1992-1997 Marvel shows have it, but X-Men's logo has been updated with the current Marvel Studios logo. Currently seen on Spider-Man: The Animated Series on Disney XD.
Scare Factor: None.
_______________________________________________________________
Marvel Studios
1st Logo
(1992-1997)
Logo: On a black background, in a white square, a logo similar to the Marvel Comics logo is seen, but the M now has squares cut out on either side of it and "Films" written in red script across it. The dot of the I may shine with a "ping". "A Division of New World Entertainment" appears below (along with a Marvel Entertainment copyright notice on some shows).
Variant: A different logo was sometimes used on Spider-Man. It featured the Marvel/M combination tilting and zooming out to face us. In the M is an animation of Spider-Man. Once the M reaches its position, it flashes and "Films" is written, in script. The background is a space BG and the New World disclaimer appears below.
FX/SFX: Just the "pinging" for the regular, but the Spidey logo had the tilting and flash.
Cheesy Factor: The tilting and flash on Spidey's logo look kind of fake.
Music/Sounds: The end of the show's theme.
Availability: Most Marvel shows from this period keep this logo on Disney XD.
Scare Factor: None; more effort was spent on this.
2nd Logo
(1997-1999)
Nickname: "Marvel Globe"
Logo: In space, a globe of the Earth spins around. From the bottom of the screen, a red, bold "MARVEL" zooms up, and from the top, the Marvel M made out the same way as the Marvel Films logo but with nothing written across it, zooms towards the bottom. When they both reach their respective points, both logo flashes, and the words "ENTERTAINMENT GROUP, INC." appear under the Marvel logo, and the word "Studios" appears on the Marvel M. After the flash, the countries on the globe are now filled in with pictures of the Marvel Comics characters.
Variant: The words "Based on the Marvel Comics Characters" appeared under this logo on Silver Surfer.
FX/SFX: The spinning globe, the flying words and flashing logos
Cheesy Factor: Pretty low budget, although not as bad as the Marvel Entertainment logo.
Music/Sounds: End of the show's theme.
Availability: It was only seen on two Marvel shows: Silver Surfer on Fox Kids, and the second season of The Incredible Hulk on UPN. Therefore, it was only used for one year.
Scare Factor: None.
3rd Logo
(1999-2002)
Nickname: "The Marvel Filmstrip"
Logo: On a blue shiny background, we see a backlit Marvel M, with nothing written across it. Suddenly, out of nowhere, a red "Studios", written in script, zooms out and plasters itself on top of the M. As it plasters itself on top of the M, the Marvel M shines
and lights up, revealing the same granite-like finish in the previous two logos.
FX/SFX: Nifty CGI.
Cheesy Factor: Not as much cheesy as confusing-it's kinda hard to tell what's going on as the animation goes by so fast.
Music/Sounds: A loud phaser-like sound.
Availability: Could be seen on The Avengers and Spider-Man Unlimited when Fox ran them, and can be seen on Disney XD broadcasts of X-Men (with Saban's twirly-doo logo; both were updated to coincide with Fox Kids' generic credits format around 1998) A still of this can be seen on X-Men Evolution, as it is crammed into the side credits to make room for Kids WB promos.
Scare Factor: Medium; the loud phasing sound could get to some.
4th Logo
(2002- )
Nicknames: "The Flipbook", "The Zoom Out"
Logo: On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logotype, zooms out, fading in as a black outline. As the panels fade into a simple red gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out.
Variants:
FX/SFX: The pages flipping downward, the forming and zooming of the Marvel logo.
Music/Sounds: None, the movie's opening theme, or the sound of pages flipping.
Availability: Common; seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with the Spider-Man series.
Scare Factor: None.
Logo captures by Eric S., JimHawkind03411, NissimAtias, JohnDorian41, and snelfu
Background: During the Cadence Industries Corporation era, Marvel Comics began to produce animated shows in 1977 when this company joined forces with DePatie-Freleng Enterprises. After DePatie sold the company to Marvel Comics in 1981, this became Marvel Productions, Ltd. as Marvel's animation division. In 1983, Marvel Productions joined forces with Sunbow Productions, which ended in 1987. In 1984, Marvel was acquired by New World Entertainment, which was later acquired by News Corporation in 1997, selling later it's animation backlog and rights to Saban Entertainment in 1999. Currently, the Walt Disney Company owns the backlog of Marvel's solo produced cartoons with the acquisition of Saban Entertainment in 2001. Marvel Studios (a.k.a. Marvel Enterprises), the new production unit of Marvel Comics, has contracts with six major studios like Warner Bros./New Line Cinema (for Blade), Universal Studios (for Incredible Hulk), 20th Century Fox (for X-Men, Daredevil, Elektra, and Fantastic Four), Paramount Pictures (for Iron Man and The Avengers), Columbia Pictures/Sony Pictures Entertainment (for Spider-Man and Ghost Rider), and Lions Gate Films (for The Punisher) for films and television. Ironically on August 31, 2009, The Walt Disney Company announced to acquire Marvel.
Marvel Comics Animation
(1978-1981)
Logo: TBA
_______________________________________________________________
Marvel Productions Ltd.
1st Logo
(1981-1985)
Nickname: "MP"
Logo: On a blue background, several large sets of lines rotate. Over the lines, a "star" traces out the company logo that of a stylized "MP", with another M cut out of the "M" part of the logo. When the logo is fully traced and the lines are in position (with horizontal lines for the M part and vertical lines for the P), the logo flashes, and the M cut out turns white while the rest turns yellow. The logo shrinks to the top-left corner, an "MARVEL PRODUCTIONS LTD" is drawn out with a star below it in a font not unlike the 1970s Filmways logo. "A CADENCE COMPANY" is similarly drawn out on the bottom-right of the screen.
Variants:
- There is also a completely different "short" version in which some white grids rapidly converge together to form the logo at the top of the screen with the usual text forming below (the byline is closer to the company name this time). The O shines with a "ping".
- There is also a rare still variant of this logo with the DePatie-Freleng byline.
FX/SFX: The "star" effects and drawing in of the logo, and the rotating lines, which may remind one of Avco-Embassy's logo.
Music/Sounds: A very dramatic fanfare. The end theme of the show may finish over it, especially the short and still variants.
Availability: Most Marvel shows of this time have been updated with either a newer Marvel logo or a Saban logo. However, you may still see this logo on some videos of Marvel shows of this time. It also turned up sometimes when Spider-Man and his Amazing Friends was being reran on Disney XD. Also, the still variant with the DFE byline is rare, being seen only on The Grinch Grinches the Cat in the Hat, the later Dr. Seuss/DFE animated special.
Scare Factor: Depending on the logo variant:
- Low to medium; the fanfare is overly dramatic and the animation is cheesy, so some might be startled by it.
- Low with the closing theme.
- None for the DFE variant.
2nd Logo
(1985-1993)
Nickname: "CGI Spidey"
Logo: In space, we pan out through a series of glowing 3D bars. As the bars rotate up towards us, we see that it is the Marvel Productions logo, done in glorious 3D (and with the M cut-out not filled in). In the background, a CGI Spider-Man leaps up, and the logo is "absorbed" into his body, turning him silver. The space background turns into a "timewarp mode" into a silver background, as the words "MARVEL PRODUCTIONS, LTD" rise up from the bottom-right with a trail behind it. The MP logo returns to the screen, as the silver Spider-Man somersaults to the top of it and takes a prowler-like stance above it as the logo takes its place on the center of the screen (Spidey's colors return shortly after). The Marvel Productions text takes its place below the logo. "A New World Company" fades in when the animation is all done.
Trivia: The reason for the MP logo being absorbed and then mysteriously reappearing is to provide a place to cut the logo so that it is not as long-in most cases, however, the logo is shortened so that only the tail-end of the animation is seen.
FX/SFX: EXCELLENT CGI Effects! Even today, the CGI effects were ahead of its time.
Music/Sounds: A THX-like "chord" sound with some futuristic "whooshes". On the 1989 X-Men pilot, a synth tune is heard. At other times, the ending theme plays over it.
Availability: Rare; the short version was seen on many shows, most notably Muppet Babies and Fraggle Rock (the animated version). The longer version can be considered extinct.
Scare Factor: Minimal; just very good computer animation.
_______________________________________________________________
Marvel Entertainment Group
(1992-1997)
Logo: On a black/gray gradient background, a yellow "starburst" appears. Inside it is the current Marvel Comics logo, consisting of a large "M" design with "MARVEL" embedded into it. Across the M is the word "COMICS" scrawled in a graffiti-like font. Next to the logo is a larger blue sunburst with "MARVEL ENTERTAINMENT GROUP" inside of it in a plain font.
FX/SFX/Cheesy Factor: Nothing; this is a static logo. Actually, a very cheaply done static logo that gives the appearance that it was made in Windows Movie Maker.
Music/Sounds: The end theme of the show, usually.
Availability: Most 1992-1997 Marvel shows have it, but X-Men's logo has been updated with the current Marvel Studios logo. Currently seen on Spider-Man: The Animated Series on Disney XD.
Scare Factor: None.
_______________________________________________________________
Marvel Studios
1st Logo
(1992-1997)
Logo: On a black background, in a white square, a logo similar to the Marvel Comics logo is seen, but the M now has squares cut out on either side of it and "Films" written in red script across it. The dot of the I may shine with a "ping". "A Division of New World Entertainment" appears below (along with a Marvel Entertainment copyright notice on some shows).
Variant: A different logo was sometimes used on Spider-Man. It featured the Marvel/M combination tilting and zooming out to face us. In the M is an animation of Spider-Man. Once the M reaches its position, it flashes and "Films" is written, in script. The background is a space BG and the New World disclaimer appears below.
FX/SFX: Just the "pinging" for the regular, but the Spidey logo had the tilting and flash.
Cheesy Factor: The tilting and flash on Spidey's logo look kind of fake.
Music/Sounds: The end of the show's theme.
Availability: Most Marvel shows from this period keep this logo on Disney XD.
Scare Factor: None; more effort was spent on this.
2nd Logo
(1997-1999)
Nickname: "Marvel Globe"
Variant: The words "Based on the Marvel Comics Characters" appeared under this logo on Silver Surfer.
FX/SFX: The spinning globe, the flying words and flashing logos
Cheesy Factor: Pretty low budget, although not as bad as the Marvel Entertainment logo.
Music/Sounds: End of the show's theme.
Availability: It was only seen on two Marvel shows: Silver Surfer on Fox Kids, and the second season of The Incredible Hulk on UPN. Therefore, it was only used for one year.
Scare Factor: None.
3rd Logo
(1999-2002)
Nickname: "The Marvel Filmstrip"
Logo: On a blue shiny background, we see a backlit Marvel M, with nothing written across it. Suddenly, out of nowhere, a red "Studios", written in script, zooms out and plasters itself on top of the M. As it plasters itself on top of the M, the Marvel M shines
and lights up, revealing the same granite-like finish in the previous two logos.FX/SFX: Nifty CGI.
Cheesy Factor: Not as much cheesy as confusing-it's kinda hard to tell what's going on as the animation goes by so fast.
Music/Sounds: A loud phaser-like sound.
Availability: Could be seen on The Avengers and Spider-Man Unlimited when Fox ran them, and can be seen on Disney XD broadcasts of X-Men (with Saban's twirly-doo logo; both were updated to coincide with Fox Kids' generic credits format around 1998) A still of this can be seen on X-Men Evolution, as it is crammed into the side credits to make room for Kids WB promos.
Scare Factor: Medium; the loud phasing sound could get to some.
4th Logo
(2002- )
Nicknames: "The Flipbook", "The Zoom Out"
Logo: On a red-filtered background, we see a series of Marvel comic book panels flipping downward second by second like a flipbook. "MARVEL", now in its current logotype, zooms out, fading in as a black outline. As the panels fade into a simple red gradient background, the "MARVEL" logo fades into a solid white color. As the background is finished, "MARVEL" continues to zoom away as the logo fades out.
Variants:
- Sometimes this logo is customized for whichever Marvel character(s) is/are being shown, such as Hulk, Fantastic Four, and The Punisher (a la Hanna-Barbera's All Stars logo). In addition, again depending on whichever character(s) are being
shown, the background is sometimes a different color other than red (i.e., in Hulk, the background is green, and in the Fantastic Four movies, the background is blue).
- A short/sped-up version of this logo was seen at the end of MTV's Spider Man: The New Animated Series from 2003. Marvel video games even use this variant.
- Starting with Iron Man in 2008, the logo was given an "enhanced" look, and more animation was added: A line draws itself underneath the logo, which then splits into another line and the word "STUDIOS", spread-out. The line and the word lower themselves below the original line.
- In 2009 on reruns of X-Men: Evolution, it's the same as the Marvel Studios logo, but "STUDIOS" is replaced by the name "ANIMATION".
FX/SFX: The pages flipping downward, the forming and zooming of the Marvel logo.
Music/Sounds: None, the movie's opening theme, or the sound of pages flipping.
Availability: Common; seen on all Marvel-based movies, TV shows, and video games from 2002 onward, beginning with the Spider-Man series.
Scare Factor: None.
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