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Mark VII Productions/Limited
Logo descriptions by James Fabiano and Shane Spencer
Logo captures by Shadeed A. Kelly and Eric S.
Editions by Shadeed A. Kelly
Video captures courtesy of JoeCool85, mcy919, Bob Fish, JohnnyL80 and Eric S.
Background: Mark VII Limited (first known as Mark VII Productions) was the production company of the late actor Jack Webb, best known as Sgt. Joe Friday on the TV series Dragnet. The company was active from 1951 to 1979. The Jack Webb Estate currently owns the rights to the Mark VII Limited library. However, Universal Studios has the rights to release them on DVD and NBC Universal Television owns distribution rights.
1st Logo
(1951-1954)
Nickname: "The Early Hammer"
Logo: On a gray BG, we see a stamp, on a stone, with the palm holding the stamp and the other hand holding the hammer already in use. The hand then rises the hammer and hits it twice. The stamp is pulled away as it reveals "VII". "A MARK" appears above the stone, and "PRODUCTION" is below it.
Variant: The letters may also appear in lowercase, and in a rounded font.
FX/SFX: Mostly live action.
Music/Sounds: Two "clangs" of the hammer. Starting in 1952, a drumroll sound was added in the background.
Availability: Can be seen on the first 3 seasons of Dragnet.
Scare Factor: Minimal; not bad to its successor.
2nd Logo
(1954-1971)
Nickname: "The Hammer"
Logo:
Variants:
FX/SFX: Mostly live action, or seems to be, so not much as far as actual special effect are concerned.
Cheesy Factor: The words appearing over the "live" picture.
Music/Sounds: A drumroll is heard througout. Two "clangs" of the hammer are heard, more spaced out from the 1st. In 1967, the "clinks" and drumroll were somewhat heavier-sounding, and were spaced even farther apart.
Availability: Can be seen on Dragnet reruns on Sleuth. As an interesting sidenote, the 1967-1971 soundtrack to the Mark VII logo was also used for the Ghost Planet Industries logo on Space Ghost: Coast to Coast, which was retained when Ghost Planet Industries changed its name to Williams Street in 2000. It was also used as the beginning to wrestler Greg "The Hammer" Valentine's 1991 theme music in the WWF.
Scare Factor: Low to medium; this is a popular and memorable logo, having one of the most famous soundtracks in all of logos. But it is understandable, that some may be turned off by the loud nature or the sweaty palm.
3rd Logo
(1971-1973)
Nicknames: "Shocking Golden Plaque", "Golden Plaque of Doom"
Logo: On a gold background, we see the following outlined phrase taking up nearly the whole screen:
FX/SFX: None; this is a still logo.
Music/Sounds: There were two versions of the music. The music was the same, a loud bombastic fanfare, but was rearranged throughout. "Version 1" was used from 1971 to 1972, and "Version 2" was used from 1972 to 1973.
Availability: Still exists at the end of Mark VII-produced shows from this period.
Scare Factor: Medium to high, because of the music and phrase taking up nearly the whole screen. The logo usually following a dramatic closing theme (like Adam-12) really doesn't help much either.
4th Logo
(1973-1979)
Nicknames: "The Hammer Strikes Back", "The Return of the Hammer", "The Hammer II"
Logo: It's the same as the 1967-1971 variant, but it starts midway through the animation; just one hammer strike revealing "VII" and the words "MARK" and "LIMITED" fade in at the same time afterwards.
FX/SFX/Cheesy Factor: Same as the 1967-1971 variant.
Music/Sounds: A "clang" of the hammer with a drum roll. For the later years, the drum roll was omitted.
Availability: Still exists at the end of Mark VII-produced shows from this period, such as Adam 12 from the later seasons and Project UFO among others.
Scare Factor: Medium; this edited variant of the original is a bit higher due to the fast pacing, but shouldn't be too bad to most.
Logo captures by Shadeed A. Kelly and Eric S.
Editions by Shadeed A. Kelly
Video captures courtesy of JoeCool85, mcy919, Bob Fish, JohnnyL80 and Eric S.
Background: Mark VII Limited (first known as Mark VII Productions) was the production company of the late actor Jack Webb, best known as Sgt. Joe Friday on the TV series Dragnet. The company was active from 1951 to 1979. The Jack Webb Estate currently owns the rights to the Mark VII Limited library. However, Universal Studios has the rights to release them on DVD and NBC Universal Television owns distribution rights.
1st Logo
(1951-1954)
Nickname: "The Early Hammer"
Logo: On a gray BG, we see a stamp, on a stone, with the palm holding the stamp and the other hand holding the hammer already in use. The hand then rises the hammer and hits it twice. The stamp is pulled away as it reveals "VII". "A MARK" appears above the stone, and "PRODUCTION" is below it.
Variant: The letters may also appear in lowercase, and in a rounded font.
FX/SFX: Mostly live action.
Music/Sounds: Two "clangs" of the hammer. Starting in 1952, a drumroll sound was added in the background.
Availability: Can be seen on the first 3 seasons of Dragnet.
Scare Factor: Minimal; not bad to its successor.
2nd Logo
(1954-1971)
Nickname: "The Hammer"
Logo:
- 1954-1959: Two hands work on a silver sheet of metal, holding a stamp in place and hitting it twice with a hammer. When the hands and tools pull away, we see a "VII" imprinted on the metal. Above the roman numeral in white is the word "MARK," and below "LIMITED" (There have been several variations on the text over the years; some are listed below).
- 1967-1971: The same premise, except the stamp is somewhat smaller and the hammer is somewhat larger. After the stamp is hit the first time, the hand holding the hammer pulls the hammer back so far that the back of the hammer's head engulfs the screen. Then the hammer hits the stamp again, and the tools are pulled away.
Variants:
- On Pete Kelly's Blues "A PRODUCTION OF MARK" is above the "VII" with "LIMITED" at the bottom. This is also accompanied by a rather bombastic fanfare upon the "VII"'s revealing.
- On the theatrical version of Dragnet, the Dragnet theme was heard once the name was revealed.
- There is a rare variation in which the hands hammer in the stamp slightly quicker.
FX/SFX: Mostly live action, or seems to be, so not much as far as actual special effect are concerned.
Cheesy Factor: The words appearing over the "live" picture.
Music/Sounds: A drumroll is heard througout. Two "clangs" of the hammer are heard, more spaced out from the 1st. In 1967, the "clinks" and drumroll were somewhat heavier-sounding, and were spaced even farther apart.
Availability: Can be seen on Dragnet reruns on Sleuth. As an interesting sidenote, the 1967-1971 soundtrack to the Mark VII logo was also used for the Ghost Planet Industries logo on Space Ghost: Coast to Coast, which was retained when Ghost Planet Industries changed its name to Williams Street in 2000. It was also used as the beginning to wrestler Greg "The Hammer" Valentine's 1991 theme music in the WWF.
Scare Factor: Low to medium; this is a popular and memorable logo, having one of the most famous soundtracks in all of logos. But it is understandable, that some may be turned off by the loud nature or the sweaty palm.
3rd Logo
(1971-1973)
Nicknames: "Shocking Golden Plaque", "Golden Plaque of Doom"
Logo: On a gold background, we see the following outlined phrase taking up nearly the whole screen:
A Production of
MARK
VII
LIMITED
MARK
VII
LIMITED
FX/SFX: None; this is a still logo.
Music/Sounds: There were two versions of the music. The music was the same, a loud bombastic fanfare, but was rearranged throughout. "Version 1" was used from 1971 to 1972, and "Version 2" was used from 1972 to 1973.
Availability: Still exists at the end of Mark VII-produced shows from this period.
Scare Factor: Medium to high, because of the music and phrase taking up nearly the whole screen. The logo usually following a dramatic closing theme (like Adam-12) really doesn't help much either.
4th Logo
(1973-1979)
Nicknames: "The Hammer Strikes Back", "The Return of the Hammer", "The Hammer II"
Logo: It's the same as the 1967-1971 variant, but it starts midway through the animation; just one hammer strike revealing "VII" and the words "MARK" and "LIMITED" fade in at the same time afterwards.
FX/SFX/Cheesy Factor: Same as the 1967-1971 variant.
Music/Sounds: A "clang" of the hammer with a drum roll. For the later years, the drum roll was omitted.
Availability: Still exists at the end of Mark VII-produced shows from this period, such as Adam 12 from the later seasons and Project UFO among others.
VofDoom |
Latest page update: made by VofDoom
, Apr 29 2009, 9:46 PM EDT
(about this update
About This Update
Edited by VofDoom
9 words added 8 words deleted 1 image added view changes - complete history) |
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Keyword tags:
Jack Webb
Mark VII Limited
Mark VII Productions
More Info: links to this page
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| Started By | Thread Subject | Replies | Last Post | ||
|---|---|---|---|---|---|
| GTBPR1 | Mark VII pooduction logo #1 | 0 | Jun 23 2009, 12:57 AM EDT by GTBPR1 | ||
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Thread started: Jun 23 2009, 12:57 AM EDT
Watch
on the original variant of Mark 7's logo,right at the very end,there's a crawling "insect"
of sorts comming out of the screen's lower border;my suspicion is that it got there during the recording process so as to "steal camera" or something,dont you think? NOTE:would anyone please stop embedding widgets from "LiveVideo.com"? those are making my computer-and everyone else's for that matter-run like crazy! |
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