One Small Step August 1, 1981-February 3, 1986
Logo:We see some footage of Neil Armstrong's 1969 moonwalk, leading to a video where Neil puts up a flag. The flag says ''MTV: Music Television'' and the logo on the flag changes different colors.
Variant: There was an updated version featuring newer footage, which appeared in 1985. This was short-lived, however.
FX/SFX: Everything. This was done by Buzzco Associates in New York.
Music/Sounds:A rock tune that was composed by Jonathan Elias.
Availability: Extinct.
Scare Factor: Low.
Elephant 1981-1987
Logo:We see a pink elephant. There are some yellow flowers, which the elephant turns into "Music Television". Then, the elephant turns himself into the MTV logo.
FX/SFX: Clay animation. This was done by Curious Pictures in New York.
Music/Sounds:The elephant trumpeting with ambient nature sounds in the background.
Availability: Extinct.
Scare Factor: Low.
Cats In A Cemetery 1981-1987
Logo: On a blue background, we see a statue with a square on it, and some cats jump over it. Then one of the cats crashes into the statue and the statue and the cat merge into the MTV logo.
FX/SFX: Scanimate animation. This was done by Curious Pictures in New York.
Music/Sounds: A bunch of cats meowing, and a bashful trumpet sound at the end.
Availability: Extinct.
Scare Factor: Low.
French Fries February 21, 1982-1987
Logo: On a red tablecloth with a black M on it, we see some fries and a hand. After a off-screen voice says "Anybody got anything to eat?", the hand spins some ketuchp on the fries. More hands take the fries, revealing the black M to be the MTV logo (with out the "TV"). Four fries appear and form the "TV", then ketchup appears on them.
FX/SFX: Stop-motion animation produced by Colossal Pictures in Los Angeles.
Music/Sounds: A bunch of adults (Marcy Brafman, Alan Goodman, and Richard Schenkman) talking about fries and a bunch of random sound effects.
Availability: Extinct.
Scare Factor: None.
Freddie Buys It June 29, 1982
Logo: Same as the "Sammie Buys It" ID, except there is a man instead of the girl, andthe car runs over him.
FX/SFX: Clay animation. This was done by Curious Pictures in New York.
Music/Sounds:A licking sound, followed by a car sound.
Availability: Extinct. This was short-lived since MTV didn't like the idea of a man getting hit by a car.
Scare Factor: Low to medium; some people won't realize the car is coming.
Service Station 1983-1987
Logo: A TV drives down the road to an MTV gas station. The MTV logo plugs a cord on the TV and we see many MTV ID's. An oil stack drops and an MTV sign lights up. Another MTV logo cleans the TV and it drives off. We then zoom over the MTV sign.
Trivia: All of the MTV ID's shown on the TV are by Colossal Pictures.
FX/SFX: 2D animationby Colossal Pictures.
Music/Sounds: A synthesizer tune along with with two people (Steve Linden & Bill Groshelle) singing.
Availability: Extinct.
Scare Factor: Minimal.
Bubble Gum August 1, 1981-1987
Logo:We see a girl on a street, with a blank MTV logo on it. A girl licks his finger, and spits out some gum. Then, the girl screams "AAAHHH!", and runs away from a coming car. Then, a man steps on the gum and forms "TV" on the logo.
FX/SFX: Clay animation. This was done by Curious Pictures in New York.
Music/Sounds:A licking sound, followed by a bunch of sound effects
Availability: Extinct.
Scare Factor: Low to medium; some people won't realize the car is coming.
Bonnie April 1, 1983-1987
Logo: We see a cow named Bonnie in a field. We zoom over to the cow's spots.........and the MTV logo is one of them.
FX/SFX: Live-action produced by the late musician Tom Pomposello.
Music/Sounds: A short country piece, followed by a fast guitar riff at the very end.
Availability: Extinct.
Scare Factor: None.
MTV Birthday 1982
Logo: We see a rocketship in the clouds, landing past a monolith (actually a red cake). A spatula forms the hole south of the cake, and the rocket crashes into the cake, forming the MTV logo with a birthday candle.
FX/SFX: 2D animation produced by George Griffin.
Music/Sounds: Same as the "Man on The Moon" ID, but redone and different.
Availability: Extinct; this ID only aired once, on MTV's 1st birthday (which was August 1, 1982).
Scare Factor: None.
Construction Worker July 26, 1982-1987
Logo:We see a man in a construction site. He keeps complaining things like "Back! Back this way!" and "OK!". Then a giant MTV logo falls on him, and he turns into a hat with feet. The hat crawls past the "MUSIC TELEVISION".
FX/SFX: Super early CGI animation produced by Edward Bakst in New York.
Music/Sounds: The man (voiced by Alan Goodman) complaining, and a crash sound and a rubbing sound at the end.
Availability: Extinct.
Scare Factor: Low to medium.
Trojan M 1984-1988
Logo: In a castle, we see a group of knights whispering to each other. Then the castle door falls down and you can see a trojan horse shaped like the MTV logo. A trumpet pops out of it.
FX/SFX: Stop-motion animation produced by Olive Jar Films in Boston, MA.
Music/Sounds: The knights whispering, and the trojan horse rolling.
Availability: Extinct.
Scare Factor: Low.
Diving M 1984-1989
Logo: We see a girl, with an inner tube shaped like a seahorse, on a diving board. She jumps off, and her inner tube screams right at the screen. She falls into a pool shaped like the MTV logo, and cracks appear that form "TV".
FX/SFX: 2D animation produced by (Colossal) Pictures.
Music/Sounds: A trumpet fanfare, then a drum-roll and the inner tube screaming, and 3 more trumpet notes when the cracks appear.
Availability: Extinct.
Scare Factor: Low.
Shadow Painting
1986-1991
Logo: We see an M shadow show up across a building. Some gangsters appear and paint on the building when the shadow appears. When the shadow is halfway there, the gangsters paint the MTV logo and by the time their done, the shadow was gone too. The words "MUSIC TELEVISION" appear under the logo.
FX/SFX:Time-lapse animation produced by (Colossal) Pictures.
Music/Sounds: A quick rap beat.
Availability: Extinct.
Scare Factor: Low.
Mask Dance 1987-1990
Logo: On a black background, we see 2 face masks with red eyes and mouths. Then a square with a face appears on a red scribble and says "Ungh!" Then 2 face masks that look like cubism appear. A yellow scribble with a face & red hair appears and says "Yaahh!". Then 2 more face masks that look like cubism appear. A pentagon with a face appears on a blue scribble. He says "AAAAAAAAYYYYYYYYYY!" and swallows the screen. A tye-died MTV logo zooms close to the screen.
FX/SFX:Cut-out animation produced by Olive Jar Films in Boston, MA.
Music/Sounds: A bunch of drum-beats, along with the shapes screaming.
Availability: Extinct.
Scare Factor: Medium.
Procrastination No. 1
1987-1990
Logo: We see the MTV logo stuck in a gyroscope.We zoom close to the logo and random things out of nowhere pop out of the logo. Then a clip of a dog running appears, and the dog "pops" out of the MTV logo, barking at the screen.
FX/SFX:Stop-motion animation produced by Selick/Burton Projects (later Selick Projects, and then Skellington Productions).
Music/Sounds: A remix of the tune heard in the "Man of the Moon" ID.
Availability: Extinct.
Scare Factor: Low.
M-Zilla
1987-1990
Logo: On some raw footage of a town, a red M puppet peeks from above. The police officers see this, and everyone runs off as the M steps onto the raw footage and finds the town square. The M steps into the town square and trips on the traffic light, forming "TV", and causing a blackout.
FX/SFX:A mix of raw footage, puppetry, and cel animation produced by Curious Pictures in New York.
Music/Sounds: Some suspenseful music.
Availability: Extinct.
Scare Factor: Low.
Greetings from the World
1988-1990
Logo: On a map, a guy holds postcards from Holland, Paris, and London, each coming to life and showing the MTV logo. Last, the guy holds a postcard from Australia. We zoom into the postcard, and a boomerang is being thrown into space. As the boomerang comes even closer to the screen, the MTV logo appears on it, before it crashes into the screen.
FX/SFX:Glass-painting animation produced by Olive Jar Films in Boston, MA.
Music/Sounds: Some rock music.
Availability: Extinct.
Scare Factor: Low.
Hanky 1994-1996
Nicknames: "The Sneeze Ident"
Logo: The ID opens with a plate of food and twangy country music playing throughout. The fork lifting the peas stops as we hear a nose blowing. The camera pans to the server and the fork is heard being dropped. He says, "Oh look...made an MTV logo. Wanna see?" The customer screams off-camera. The server, disgusted, screams, "Well, I didn't want to show it to you anyway!", and runs off.
FX/SFX: The fork dropping, screaming, the country music. Jarl Olsen was the art director, writer, and director for this ID. The production company was Dublin Productions from Minneapolis.
Music: The country music.
Availability: Extinct.
Scare Factor: None to low.
FrankenSkippy
1997-2000
Logo: We pan out of a tombstone in a graveyard at night. FrankenSkippy, a monster with a wolf's tail, jumps out and mutters "FrankenSkippy, FrankenSkippy" in a voice not unlike Frankenstein. FrankenSkippy then pulls his heart (shaped like an M) out. We see some brief close-up shots of his head and heart before the logo cuts back to the original camera position. FrankenSkippy then says "FrankenSkippy's coming..for..YOOOOOU!" He slaps his tail at the screen, which then cuts to an x-ray of his heart before he pulled it out, this time with "TV" bones hanging in front of it. The heart and bones thus form the "MTV" logo. The words "MUSIC TELEVISION" can also be seen at the bottom of the x-ray. The logo then cuts to FrankenSkippy again, who this time has a chainsaw. He uses the chainsaw to cut the screen in half, which then cuts back to the x-ray again. A flower can be seen growing on the "TV" bones.
FX/SFX: Stop-motion animation produced by Conja, which became a part of GMD Design, which became robotDNA.
Music/Sounds: Some traditional horror music and sound effects (beating hearts, squishy sounds, etc.), with FrankenSkippy's muttering throughout. The horror music stops to some sound effects of TV static and a chainsaw, which plays as Frankenskippy cuts the screen with his chainsaw. A mellow violin tune starts just before FrankenSkippy cuts the screen.
Availability: Extinct. Was only shown around Halloween.
Scare Factor: Medium to nightmare, due to the overall "horror movie monster" theme of the ID. The eyponomous character himself and the music can also be considered as quite scary, especially the way FrankenSkippy is animated.