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Lorimar Television
Logo descriptions by Matt A., James Fabiano, and Adam P.
Logo captures by Shadeed A. Kelly, Eric S., Bob Fish, Mr. Logo Lord, V of Doom, and others Editions by Shadeed A. Kelly and V of Doom
Video captures courtesy of Phasicblu and Eric S.
Background: Lorimar Television (first known as Lorimar Productions) was formed in 1968 by Merv Adelson, Irwin Molasky, and Lee Rich, who named the company after Adelson's ex-wife Lori, and their last initials (M for Molasky, A for Adelson, R for Rich). Their first logo didn't appear until 1971 when The Waltons premiered. In January 1986, it merged with Telepictures Corporation and later became Lorimar-Telepictures. In 1988, the television companies were later split back in two companies and Lorimar became Lorimar Television. In 1989, Warner Communications acquired Lorimar-Telepictures and both distribution arms were folded into Warner Bros. Television Distribution and continued producing TV shows. Lorimar continued until 1993 when it was folded into Warner Bros. Television. However, WBTV continued producing the remaining programs under its name.
1st Logo
(1971-1978)
Nicknames: "LP", "A Lorimar Production/Presentation"
Logo: On a blank red screen, we see the words "A LORIMAR PRODUCTION" ("PRESENTATION" for movies) in a Garamond font. A thick white line starts to draw out the letter "L" as the music begins to play. Then it turns and goes straight, then wraps around and forms the letter "P", using the bottom of the "L" above to serve as the bottom of the "P". It then stops at the bottom of, and between the words "LORIMAR PRODUCTION" as the music hits its highest note.
FX/SFX/Cheesy Factor: Very simple, rough, 2D animation. Also, part of the "P" appears before it is animated!
Music/Sounds: An electric piano-type scale is played as the "LP" is formed... going up this scale: Low C, A, E, F, A, Mid C, E, F, A, High C (hold and fade, leaving an echo) This ditty was composed by the team of Jack Elliot and Allyn Ferguson. Most ad agencies who arranged and composed jingles for advertisements, also wrote up little jingles for company logos. Sometimes, the last note fades out early.
Availability: Extremely rare. Still saved on episodes of The Waltons on the DVD box sets. This also appears at the end of various TV movies of the era such as Bad Ronald and Helter Skelter, getting retained on video releases (and deleting the Viacom "V of Doom" logo at the end on current releases), and on earlier episodes of Dallas.
Scare Factor: Minimal; it's doubtful that many were freaked out by this logo. Despite the music, however, and compared to the next logo, it's nothing.
2nd Logo
(1978-1986)
Nicknames: "The Yellow/Orange Line of Doom", "Script", "The Linewriter of Doom", "The Line of Doom"
Logo: Had a black background, with yellowish-orange letter/logo color. This logo was run to the same music as stated below, but the company name was totally animated out this time by a thin line. At the end of "Dallas" or "Knots", the credits fade to black, a few film dust specks and as the music starts to play, the yellow-orange line begins its trip at left center screen. Going down and turning it forms the "L", then makes a loop to form the "O", turns again and goes up, around and diagonally to form the "R" and then back up to form the "I". Another section starts, goes up, diagonally down, diagonally up, then down again to form the "M", then up and down again at angles to form the "A", then finally, up, around, and down diagonally to form the second "R".
Variants: This logo had a couple of variants:
- The syndication version said "DISTRIBUTED BY" above.
- Made-for-TV movies had "P R E S E N T S" appearing below.
- The end of presentations would have "a presentation of" above the logo.
- This comes with or without a registered trademark "(R)" symbol below the "R".
- Later episodes of the 1980s version of Dream House play this logo's animation as usual but instead of playing over the usual black background, it plays over the set as an in-credit notice.
FX/SFX: Superb animation/timing.
Music/Sounds: Same as before, or none.
Availability: Extinct. Can be seen on The Waltons, Dallas, Knots Landing and Falcon Crest episodes from the era. The "PRESENTS" version has been long gone from television, however, but still intact on the first season DVD set of Knots Landing. This can also be found on much later episodes of the 1980s version of Dream House as well.
Scare Factor: Medium to high, because the logo was shown on a black background, the space between the end credits and the logo morphed quite well. The gap would last a few sections, and the creepy electric piano chord all adds up to a very dark nature, including the perfect timing. None for the "Lorimar Presents" variant.
3rd Logo
(1988-Late September 1993)
Nicknames: "Marble Background", "CGI", "White Marble", "Marble", "Lorimarble"
Logo: We start with a white marble background. At about the same time, wave ripples zoom out from the center. This causes "LORIMAR" (in black, and familiar design used in previous logos) to be written out, not unlike the 2nd logo. At about the same time the "A" in Lorimar is finished, a shadowed red bar with "TELEVISION" in white, etched in, rotates in below LORIMAR. From 1990-1993, the Time Warner byline fades in below everything else.
Bylines:
- 1990-1992: "A TIME WARNER COMPANY"
- 1992-1993: "A TIME WARNER ENTERTAINMENT COMPANY"
Variants:
- As with logo 2, this comes with or without a registered trademark "(R)" below the "R".
- There is also a rare filmed variant of this logo used mainly on TV movies.
- The font for "A TIME WARNER COMPANY" sometimes varies.
FX/SFX: The CGI bar rotation, ripple, pretty neat stuff.
Music/Sounds: A futuristic whoosh sound leads into a relaxing synth driven track with a horn that plays a few notes. There's also some type of wind FX behind the music. The music was composed by X-Files composer Mark Snow. On ABC Family, every show's theme plays over the logo.
Music/Sound Variants: There are two of them:
- Starting in 1990, the jingle was high pitched.
- In 1988, the music was slightly recomposed with a better enchancement.
- There is also a warp speed variant.
Availability: Fairly common; the warp speed version was last seen on S1 of Hangin' with Mr. Cooper on ION Television and TV One. The standard is on reruns from the second and third seasons of Full House on Teen Nick and currently seen on ABC Family. Can also be seen on reruns of Love Connection on GSN (whenever they decide to re-air it), Step by Step on ABC Family, Dallas, Knots Landing and the final two seasons of Falcon Crest, among others. The last series that had this logo was Time Trax, which aired in January 1993 and ended in 1994. The filmed variant of this logo was seen on the TV movie It. After that, Lorimar was put in a end in Late September 1993 and folded into Warner Bros. Television. Also appeared on S4-S6 episodes of Perfect Strangers, S4-S6 of The Hogan Family and on some episodes of Fun House as well. The Lorimar Television logo with the "A Time Warner Company" byline plastered the Lorimar "Line of Doom" logo seen on S1 episodes of The Hogan Family (when it was originally titled Valerie at that time) and the Lorimar-Telepictures logo on S2-S3 of The Hogan Family (when it was originally titled Valerie and Valerie's Family from fall 1986-88) on syndicated reruns and on certain other reruns, namely ABC Family reruns.
Scare Factor: None to low.
4th Logo
(September 1989-Late September 1993)
Nickname: "Still Script"
Logo: We go back to the yellow-orange "LORIMAR" logo for this, but with the word "Television" below and no animation whatsoever. Seen on screen with the credits. From 1991-1993, the Time Warner byline is seen below everything else.
Bylines:
- 1991-1992: "A TIME WARNER COMPANY"
- 1992-1993: "A TIME WARNER ENTERTAINMENT COMPANY"
FX/SFX: None.
Music/Sounds/Voiceover: Only the closing theme of the show played as an announcer says (in syndicated episodes) "(Show title) is a (show creator...usually Miller-Boyett Productions) in association with Lorimar Television" (in syndication, the WB Distribution logo followed with the announcer mentioning that as well).
Availability: Common. It first appeared on Family Matters in 1989, then appeared on the seasons 4-6 of Full House and last, it finally appeared on the 2nd season of Step By Step. But in 1993, the logo got scrapped due to the loss of the franchise, being replaced by the WBTV "Shield" logo. Appears on Family Matters on Nick @ Nite and Full House on Teen Nick. On seasons 3-5 of the Full House DVD box sets, you can hear the music of the 1988 Lorimar Television logo after the theme song finishes. It may have been an audio goof. The final 2 seasons of the original broadcasts and some reruns of Perfect Strangers from 1991-93 also had this in-credit notice with their respective bylines of the time on their closing credits during that period as well.
Scare Factor: None, unless you play the second logo's animation in your head.
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Keyword tags:
Lorimar Television
Lorimar-Telepictures
Telepictures Distribution
Telepictures Productions
Time Warner
Warner Bros. Entertainment
Warner Bros. Television
More Info: links to this page
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| Started By | Thread Subject | Replies | Last Post | ||
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| LL18ROX! | Full House | 0 | Sep 24 2009, 10:37 PM EDT by LL18ROX! | ||
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Thread started: Sep 24 2009, 10:37 PM EDT
Watch
It's currently aired on TeenNick In 2009 Nick at Nite removed it and Family Matters took its place
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| LL18Rocks | Step by Step | 0 | Dec 17 2008, 5:01 PM EST by LL18Rocks | ||
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Thread started: Dec 17 2008, 5:01 PM EST
Watch
Step by Step never used the CGI Lorimarble logo
Do you find this valuable?
Keyword tags:
Lorimar Television
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| Hoa | s33 | 2 | Dec 10 2008, 11:08 PM EST by logoboy95 | ||
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Thread started: Oct 9 2008, 11:32 AM EDT
Watch
I saw the Waltons on Hallmark Channel and there was no logo.
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